Learn about mobile business intelligence strategies, the new mobile features of the Cognos 10.1.1 release, and other major new features of Cognos 10. View the video recording and download this deck: http://www.senturus.com/resources/going-mobile-with-cognos-10/. Mobile rights are included with Cognos Enhanced Consumer licenses and higher. Learn which features of IBM Cognos 10 are included at no additional charge and which require license trade-up. Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.

1. Going Mobile with IBM
Cognos 10.1.1
www.Senturus.com
Helping Companies Learn From the Past, Manage the
1 Present and Shape the Future

2. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire presentation and
download the slide deck, go to
www.senturus.com/recorded-webinars.php
You will find this—and many other recorded webinars-- under the “IBM Cognos
Business Intelligence”
2

3. Today’s Agenda
• Welcome and introduction
• IBM Cognos 10 New Features Overview
• Features included at no charge
• Features requiring trade-up fees
• Mobile Business Intelligence Strategies
• IBM Cognos Mobile
• The iPad Native Application and Active Reports for Mobile Devices
• Demonstration:
• Access the IBM Cognos mobile portal
• Examine new Report Studio features for Active Reports
• Schedule delivery of reports to Mobile users
• Removing the risk of the Cognos 10 upgrade
• Senturus Fixed-price Cognos 10 Upgrade Offer
• Senturus training for Cognos 10
• Upcoming Hands-on Training Options
• Q&A
3

4. Today’s Format
• This is a continuation of our IBM Cognos 10: Under the Hood
Webinar Series
• Demonstration will begin shortly
• Please submit questions via the GoToWebinar Question pane
in the GoToWebinar control panel
• We will address questions LIVE at the conclusion of the
presentation, so if you do not get an immediate response,
please HOLD ON!
• Today‟s Slide Deck is already available on the Senturus Site
and the Recorded webinar will be made available shortly
4

5. Welcome and Introduction
• Who we are:
- Jim Frazier, Vice President, Sales
- Albert Valdez, Director of Education Services
• 11 years as a technical trainer, focused on business intelligence and
performance management
• 5 years as a Senior Education Specialist at Cognos, Inc.
• Lifetime CTT+ certification from CompTIA
• IBM Cognos Certified
• Last 6+ Years as a Senior Consultant, Solutions Architect, Education
Director
5

6. Who is Senturus ?
• Consulting firm specializing in Corporate Performance Management
- Business Intelligence and Enterprise Planning
- Platform-independent
- IBM Premier Solutions Partner 2009-2012
- Cognos Platinum Partner 2001-2008
• Solution & Service Offerings
- Pre-built Solutions
- Complete project implementations
- Assessment and Roadmap consultations
- Training:
• Classroom, Onsite, Remote, Mentoring, Workshops & Webinars
• Led by professional trainers and seasoned consultants
6

7. A few of our 400+ Clients
7

8. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire presentation and
download the slide deck, go to
www.senturus.com/recorded-webinars.php
You will find this—and many other recorded webinars-- under the “IBM Cognos
Overview Business Intelligence”
IBM Cognos 10.1.1 New Features
8

9. Highlights for IBM Cognos 10 -
IBM Launch, October, 2010
1. Unified workspace with greater power, intuitive
navigation and cleaner look
2. Breadth of analytics across historical, real-time and
predictive information
3. Collaborative BI through built-in collaboration and social
networking
4. Easy data inclusion by the business from one value, to
entire data sets and external files
5. Analytics on the go for more devices and disconnected
interaction
6. Faster performance with in-memory processing
7. Seamless upgrade and ease of ongoing management
8. Trusted expertise with built-in training videos, “how-to”
books and user communities
9. Expanded deployment options include Cloud, System z,
and Power
10.Cognos 10 Ready added value of TM1, Planning,
Analytic Applications and SPSS Modeler
9

10. Highlights for IBM Cognos Mobile 10.1.1 -
IBM Launch, September, 2011
1. Native Support for the iPad Tablet Computer
2. Web Support for the iPad, Android, and BlackBerry
Playbook Tablet Computers
a) As of the IBM Cognos Mobile 10.1.0 FP1 release, IBM
Cognos Mobile supports Web versions of the iPad,
Android, and BlackBerry PlayBook tablet computers
3. Support for Active Reports
4. IBM Cognos Mobile now supports active reports on
the Apple iPad with the native application of IBM
Cognos Mobile installed.
5. Support for Active Reports in Email (iPad)
a) IBM® Cognos® Mobile now supports importing active
reports from email
6. Support for Inline Prompts
a) IBM Cognos Mobile now supports inline prompts
through the Apple iPad native application and the
web application of IBM Cognos Mobile
10

11. IBM Cognos 10: Under the Hood
1. User Interface Improvements: Collaboration, Analysis Fee
• Business Insight
• Active Reports
• Cognos Collaboration
2. Predictive analytics and advanced statistics
3. Real Time Monitoring
4. New Mobile Capabilities (*Free for Enhanced Consumers as of 10.1.1*)
5. Enhanced access to External Data Free
6. Easier upgrades with Lifecycle Manager
7. Improved performance and scalability (Dynamic Query Mode)
8. Quicker Framework Manager development (Model Design Accelerator)
9. Major improvements in graphics and visual appeal
10. More flexible and robust server administration
11

12. IBM Cognos 10 Licensing Matrix
BI Enhanced BI Advanced BI
BI BI Business BI Business BI Business Business Professional BI
Consumer
Consumer ($1,110) Author Analyst Manager Professional
($1,450) Author Author
($891) ($400 add) ($1,450) ($1,450) ($3,340)
($1,680) ($2,790)
Cognos BI Capability
Cognos Connection,
Cognos Viewer,        
Prompting, Drill-
up/Down/Through
Business Insight       
Biz Insight Advanced   
Active Reports       
Cognos Search       
Cognos Collaboration       
Query Studio    
Analysis Studio   
Report Studio  
Metric Studio  
Event Studio 
Transformer 
IBM Cognos Mobile       
*as of 10.1.1*
*10.1.1: No additional server charge for Mobile
12

13. New User Types with Cognos 10.1.1
• IBM Cognos Mobile Consumer ($550 per auth user)
• For Users Who require access to Cognos Business Intelligence Only Via
Applications Developed for Mobile Devices
• Includes all the rights of Cognos BI Consumer
• Access Cognos BI via Applications developed for the mobile server
• Consume Cognos Active Report Outputs
• IBM Cognos Active Report Recipient($400 per auth user)
• For Customers Who want to Distribute Active Report Outputs to users that
will not log onto Cognos BI Directly
• These users may receive personalized report outputs other than active
reports
• Receive and consume reports that have been customized or otherwise
personalized for an Individual and distributed directly to them via a method
outside the Cognos Connection Portal
• Receive Active reports distributed to an individual by a method outside the
Cognos Connection Portal
13

14. Why Mobile Matters
• Analysts Recognize the
Changing Landscape
- “33% of BI functionality will
be consumed via handheld
devices by 2013.”
• Gartner “Predicts 2011: New Relationships Will
Change BI and Analytics”, Bill Gassman, Rita
Sallam, Andreas Bitterer, John Hagerty, Neil
Chandler , 25 Nov 2010
- “80% of organizations ranked
Mobile BI as a top priority for
their executives.”
• Howard Dresner Mobile BI Market Study, 2011
14

15. Who are the Mobile BI Users?
• Executives
- Easy-to-use high level information while in the office or
remote
• Remote Professionals
- Access to critical business information while on the road
• Middle Managers / Line Managers
- Timely access to analytics while in meetings or walking
the shop floors
15

16. IBM Cognos Mobile for Mobile Workforce
• Key Tenets:
- Deliver information regardless of time and location
- Deliver information in the desired context
- Broad Mobile platform and device coverage offering a
personalized experience
16

17. The IBM Cognos Mobile Landscape
17

18. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire presentation and
download the slide deck, go to
www.senturus.com/recorded-webinars.php
You will find this—and many other recorded webinars-- under the “IBM Cognos
Business Intelligence”
18

19. IBM Cognos Mobile Installation
Details
• Server Installation
- IBM Cognos Mobile is installed separately into IBM
Cognos BI. Mobile requires the last release of BI
- Application Tier and Gateway Tier components. Gateway
tier includes mobile clients such as BlackBerry
- Each instance of Presentation Service (PS) currently
needs to be co-located with an instance of the Mobile
Service (MOB)
- Participates in standard load-balancing
19

20. IBM Cognos Mobile Installation
Details
• Client Installation
- iPad Application must be installed from Apple’s
App Store
- BlackBerry, Windows Mobile and Symbian clients
can be installed by:
• Pushing the application via BlackBerry Enterprise
Server or other MDM
• Pulling the application by clicking on an install link in
the device‟s browser
• Sideloading the application to a tethered device
through a desktop manager
20

21. IBM Cognos Mobile Security Model
• Leverages Cognos security: namespaces, users (e.g. AD,
LDAP)
• Supports web/app server security: TLS/SSL, NTLM,
Kerberos, SiteMinder, etc.
• Communication is standard HTTP and works with
standard network security: VPNs, TLS/SSL, secure WiFi, etc.
• Benefits from device security: PIN password, application
sandboxing, OS storage encryption, etc.
• IBM Cognos Mobile provides an additional “lease key”
mechanism to allow time-limited access to data while offline
21

22. IBM Cognos Mobile Security Strategies
• Consider enforcing security policy on mobile devices (e.g. PIN
password) via MDM software or policy files
• How will your mobile devices get access to the BI server?
(Intranet WiFi only, VPN over 3G, BI server in DMZ, etc.)
• Ensure that communication “over the wire” meets security
requirements (e.g. VPN, TLS/SSL, secure WiFi, client certs, etc.)
• Determine whether additional device management is needed, e.g.
remote wipe, and if so then how to get it, e.g. BES, Apple
MDM, etc.
• Tune parameters on the server: local storage encryption; length
of time to cache credentials (BB only); length of time to allow
offline access.access to data while offline
22

23. IBM Cognos Mobile Authoring
• Does this mean we need to develop content specifically for
Mobile consumers?
- MAYBE:
• IBM Cognos supports “author once, consumer
anywhere”, which means all existing reports, queries,
analyses, and workspaces are valid objects to be
consumed by Mobile users
• However, we have to consider our audience and
device limitations when rolling out a broad Mobile
strategy
- SO: Plan and allocate resources intelligently
23

24. IBM Cognos Mobile Authoring -
Active Reports
• Active Reports are an effective way to deliver
content to Mobile users
- Active Reports have built-in interactive features allowing
interactivity without making additional “trips” from device
to server, providing instantaneous response
- The Active Reports can reside on the device for
disconnected access
- New Active Report controls in Report Studio are designed
specifically for iPad interface (Iterator controls support
“swipe” gestures)
24

25. IBM Cognos Mobile Access Points
• Consumers can access the Mobile IBM Cognos
portal via web browser:
- http://<Cognos Server>/c10.1.1/m/
• iPad Consumers can also download the native app
and connect to the BI Server
• Report owners can schedule delivery to mobile
users
25

26. Demonstrations
IBM Cognos 10.1.1 Mobile In
Action
26

27. IBM Cognos 10.1.1. Mobile
• Demonstrations
- Access the IBM Cognos mobile portal
- Examine new Report Studio features for Active Reports
- Schedule delivery of reports to Mobile users
To view a free recoding of this demo, go to
www.senturus.com/recorded-webinars.php
You will find this recording under the IBM Cognos Business Intelligence section.
It is entitled Going Mobile with Cognos 10.
27

28. IBM Cognos 10.1.1. Mobile
• Demonstrations
- Access the IBM Cognos mobile portal
- Examine new Report Studio features for Active Reports
- Schedule delivery of reports to Mobile users
To view a free recoding of this demo, go to
www.senturus.com/recorded-webinars.php
You will find this recording under the IBM Cognos Business Intelligence section.
It is entitled Going Mobile with Cognos 10.
28

29. IBM Cognos 10.1.1. Mobile
• Demonstrations
- Access the IBM Cognos mobile portal
- Examine new Report Studio features for Active Reports
- Schedule delivery of reports to Mobile users
To view a free recoding of this demo, go to
www.senturus.com/recorded-webinars.php
You will find this recording under the IBM Cognos Business Intelligence section.
It is entitled Going Mobile with Cognos 10.
30

30. Senturus Upgrade and Training Services
REMOVING THE RISK OF THE
COGNOS 10 UPGRADE
30

31. Senturus Cognos 10 Upgrade Package
Senturus In your
Upgrades Development $3,495
Cognos 8 to environment Fixed Price
Cognos 10
COGNOS
Senturus offers a full range of Upgrade Packages from
Development Only Remote Mentoring to Remove Risk to
Full Install, Migration and End to End Testing in Larger
Environments where we do it all
For More Information please contact Sales@Senturus.com
or
Call Jim Frazier @ 650-949-2921
31

32. Other Senturus Solution Offerings
• Senturus BI Environment Optimization:
- Review of Source Systems, ETL Layer, Data Layer(Star-Schema),
Cubes, Meta Data Layer and Presentation Layer
- Can help identify and solve problems with performance or stability of
the BI environment
- Best Practices Recommendations for Architecture and Configuration
at the different BI stack layers
- Helps Organizations increase the ROI from their BI Investment
• Increase End User Adoption by Picking the Right Cognos Presentation Layer Tools
• Increase End User Adoption by leveraging Cubes/Metadata to move from Fixed
Reports to Analytics or to move from IT led reporting to End User Self Service
- Typically 3-5 Days at a cost of $4,500 - $9,000
- For More Information please contact Sales@Senturus.com
32

33. Cognos Training Options
• Upcoming Senturus Public Training Events:
- Wednesday-Thursday, January 25-26, 2012 (9am-5pm Pacific
Time), on-line:
• Metadata Modeling with IBM Cognos Framework Manager
- Tuesday-Wednesday, February 21-22, 2012 (9am-5pm Pacific
Time), on-line:
• Beginning and Intermediate Professional Report Authoring with IBM
Cognos Report Studio
- Thursday, February 23, 2012 (9am-5pm Pacific Time), on-line:
• Advanced Report Authoring with IBM Cognos Report Studio
- Friday, February 24, 2012 (7am-3pm Pacific Time), on-line:
• Multi-Dimensional Report Authoring with IBM Cognos Report Studio
33

34. Cognos Training Options
• Upcoming Senturus Public Training Events:
- Tuesday-Wednesday, February 28-29, 2012 (7am-3pm Pacific
Time), on-line:
• Beginning and Intermediate Professional Report Authoring with IBM
Cognos Report Studio
- Thursday, March 1, 2012 (7am-3pm Pacific Time), on-line:
• Advanced Report Authoring with IBM Cognos Report Studio
- Thursday, April 5, 2012 (7am-3pm Pacific Time), on-line:
• Authoring Active Reports with IBM Cognos 10 Report Studio
• Course cost is $595/day per person
• Registration information will be sent along with the
webinar follow-up, or visit:
http://www.senturus.com/training_course_schedule.php
34

35. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire presentation and
download the slide deck, go to
www.senturus.com/recorded-webinars.php
You will find this—and many other recorded webinars-- under the “IBM Cognos
Business Intelligence”
35

36. Contact Senturus
Senturus, Inc
www.senturus.com
sales@senturus.com
888-601-6010
36

37. 37