Overwhelmed by IBM Cognos BI? Not sure where to get started? We provide a holistic look at the platform. View the webinar video recording and download this deck: http://www.senturus.com/resources/understanding-ibm-cognos-bi/. Our IBM-certified experts pinpoint where the greatest value in this tool set lies. Feature highlights: Components of Cognos BI 10, such as Cognos Connection, Cognos Workspace, Report Studio, Framework Manager; Consume reports using the Cognos Connection portal; Use Workspace and Workspace Advanced; Create Workspace from existing reports; Customize Workspace; Interact with and explore the data and Enhance the consumer experience. Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.

1. UNDERSTANDINGIBM COGNOSBI
Holistic Platform Review

2. questions
here
Copyright2014Senturus,Inc.
AllRightsReserved
This slide deck is part of a recorded webinar. To view the FREE recording of the entire presentation and download the slide deck go to
www.senturus.com/resources/understanding-ibm- cognos-bi/
Hear the Recording

3. Resource Library
Senturus’ whole purpose is to make you successful with Business Analytics. Thus, we offer a series of technology-neutral webinars, training on specific software, demonstrations, and no-holds-barred reviews of new software releases. We host dozens of live webinars every year and we offer a comprehensive library of recorded webinars, demos, white papers, presentations and case studies on our website--a wealth of learning resources. Most of our content is custom created and constantly updated, so visit us often to see what’s new in the industry.
www.senturus.com/resources/
3
Copyright 2014 Senturus, Inc. All Rights Reserved

4. •Introductions
•Understanding IBM Cognos BI
•Demonstrations
•SenturusIntroduction
•Additional Resources
•Q & A
Today’s Agenda
4
Copyright 2014 Senturus, Inc. All Rights Reserved

5. Greg HerreraPresident & Co-FounderSenturus
Introduction: Today’s Presenters
Copyright 2014 Senturus, Inc. All Rights Reserved
5
Albert Valdez
Vice President of Learning Solutions
Senturus

6. What is Business Intelligence? What is the IBM Cognos 10 Platform? Reporting vs. AnalysisConsumers vs. Self-Service
UNDERSTANDINGIBM COGNOSBI

7. questions
here
Copyright 2014Senturus,Inc.
AllRightsReserved
Hear the Recording
This slide deck is part of a recorded webinar. To view the FREE recording of the entire presentation and download the slide deck go to
www.senturus.com/resources/understanding-ibm- cognos-bi/
Senturus’ comprehensive library of recorded webinars, demos, white papers, presentations and case studies is available on our website.
www.senturus.com

8. •Business Intelligence solutions help organizations collect, organize, deliver, investigate, and understand data, turning Information into Intelligence
•The key value is to support the decision-making process –to empower the business to make informed decisions based on timely, accurate, and relevant information
•The most obvious and tangible pieces of the BI solution are reports
What is Business Intelligence?
8
Coyright2014 Senturus, Inc. All Rights Reserved

9. •IBM Cognos Business Intelligence turns data into past, present and future views of your organization’s operations and performance so your decision makers can capitalize on opportunities and minimize risks
•Consistent snapshots of business performance are provided in enterprise-class reports and independently assembled dashboards based on trusted information
•As a result, non-technical and technical business intelligence (BI) users and IT alike can respond quickly to rapidly changing business needs
What is IBM Cognos 10?
9
Coyright2014 Senturus, Inc. All Rights Reserved

10. •Cognos Business Intelligence provides capabilities designed to provide:
–Faster time to answersabout business from highly visual, interactive dashboards without lengthy delays
–Easier access to game-changing insightswith interactive data visualizations that enable you to more easily identify performance issues and apply corrective actions
–Smarter decisions that drive a better outcomefrom snapshots of business performance
–Trusted data for more consistent decisions
–More flexible deployment optionsthat can grow as your business grows and help you meet diverse organizational requirements
What is IBM Cognos 10?
10
Coyright2014 Senturus, Inc. All Rights Reserved

11. •The Platform is a combination of integrated, web- based tools that empower business users to:
–Consume Business Intelligence via Reports, Dashboards, Scorecards, and Alerts (Cognos Connection Portal)
–Assemble and Interact with Business Intelligence artifacts using self-service Dashboards (Cognos Workspace)
–Author Business Reports and Explore Data (Cognos Workspace Advanced)
–Design Sophisticated, Professional Reports for Distribution throughout the Enterprise (Report Studio)
–Deliver Interactive, Visual Reports to Mobile Consumers (Active Reports)
What is the IBM Cognos 10 Platform?
11
Coyright2014 Senturus, Inc. All Rights Reserved

12. 1.Data source connection is established and metadata is modeled in Framework Manager (for relational data)
1.Physical data becomes metadata and relationships and other critical properties are defined
2.A business-facing package is published for authors to create their own custom reports, leveraging a singular, consistent framework of centrally defined and managed business logic
2.Authors create and distribute Reports
1.Managed reporting delivers standard reports to consumers via Portal, Email, or Mobile
2.Ad-hoc reporting allows the business to create their own reports using web-based tools
How does it work?
12
Coyright2014 Senturus, Inc. All Rights Reserved

13. •Traditional reporting relies on technically proficient authors to develop reports that meet a particular specification, HOWEVER, what happens when we have more questions?
•Analysis is when we evolve beyond passive report consumption toward self-service data discovery or exploration
•How does the platform empower the business user to derive more value from analytics?
Reporting vs. Analysis13
Coyright2014 Senturus, Inc. All Rights Reserved

14. HOWANALYSISANDREPORTINGREALLYWORK
14
Copyright 2014 Senturus, Inc. All Rights Reserved.
It’s a continuum !
Ad Hoc QueryDrill-Down & Explore
A simple question Simple Report
Need more details
Make it routine
Complex
Report
Make it fancy ComplexReport or Dashboard Automate & Distribute it

15. •Interactive Dashboards and Workspaces provide intuitive and incremental enhancements over traditional, static reports
–Leverage existing, familiar content
–Give control to the consumer without forcing them into an authoring role
•Integrate the simple Workspace experience with the self-service Authoring capability
–The Goldilocks solution –not too complex, but not over- simplified
–Encourage ad-hoc data discovery in a full-featured authoring environment
–Eliminate unnecessary, narrowly focused studios
Evolution of the Business User
15
Coyright2014 Senturus, Inc. All Rights Reserved

16. Access and Personalize the PortalRun Reports and Set AlertsCreate and Enhance a WorkspaceExtend the Workspace, Explore Data, and Author Reports
IBM COGNOS10 PLATFORMDEMOS

17. questions
here
Copyright 2014Senturus,Inc.
AllRightsReservedHear the Recording
This slide deck is part of a recorded webinar. To view the FREE recording of the entire presentation and download the slide deck go to
www.senturus.com/resources/understanding-ibm- cognos-bi/
Senturus’ comprehensive library of recorded webinars, demos, white papers, presentations and case studies is available on our website.
www.senturus.com

18. Who we are
SENTURUSINTRODUCTION

19. Senturus: Business Analytics Consultants
19
Copyright 2014 Senturus, Inc. All Rights Reserved
Business
Intelligence
Enterprise
Planning
Predictive
Analytics
Our Team:
Business depth combined with technical expertise. Former CFOs, CIOs, Controllers, Directors

20. 800+ Clients, 1400+ Projects, 14 Years
20
Copyright 2014 Senturus, Inc. All Rights Reserved

21. ADDITIONALRESOURCES
21

22. www.senturus.com
Upcoming Events
22
Copyright 2014 Senturus, Inc. All Rights Reserved

23. *Custom, tailored training also available*
Cognos Training Options
Copyright 2014 Senturus, Inc. All Rights Reserved
23

24. Coupon Code:TourSave50
•First ten people to use it
•Expires February 28, 2015
Special Offer: $50 off Online Training
24
Copyright 2014 Senturus, Inc. All Rights Reserved.

25. •Senturus can take you through the new licensing, recommend the most appropriate and efficient options, and advise on the implications of the new user roles and definitions for your environment.
•We’re often able to sell support renewals at lower rates as a result of the volume discounts we earn.
•Contact Jim Frazier via email: jfrazier@senturus.com
IBM CognosLicensing Changes: Free Consultation

26. questions
here
Copyright 2014Senturus,Inc.
AllRightsReserved
Hear the Recording
This slide deck is part of a recorded webinar. To view the FREE recording of the entire presentation and download the slide deck go to
www.senturus.com/resources/understanding-ibm- cognos-bi/
Senturus’ comprehensive library of recorded webinars, demos, white papers, presentations and case studies is available on our website.
www.senturus.com

27. Thank You!
www.senturus.com888-601-6010info@senturus.com
Copyright 2014 by Senturus, Inc.
This entire presentation is copyrighted and may not be reused or distributed without the written consent of Senturus, Inc.