The 2013: Really Targeted Outreach presentation from Richard Baxter (SEOgadget)

1. Targeting Your Target
Audience with Twitter Data
Richard Baxter
Founder, SEOgadget.com

2. The not-very-inbound
way to market your site.

8. Crap marketing does
not work.

10. Let's do some real
marketing…

11. I want to find out where
my target market is

12. I want to find out what
they are sharing

13. I want to know who to
contact

14. I want my stuff to be a
success

15. Really targeted outreach
Who are
you
targeting?
What are
your target
audiences
sharing?
Identify +
recruit
Be there
influencers
Search: "really targeted outreach"

16. How SEOgadget uses
#RTO

17. 50
45
40
35
30
25
20
15
10
5
0
Count of
Domain

18. 30
25
20
15
10
5
0
Count Of
Occurrenc
e

24. 80
70
60
50
40
30
20
Count
of
shares
10
0
Data: Websites shared by CTOs based in London on the 10th October 2013

25. 800
600
400
200
0
instagram.com
facebook.com
youtube.com
foursquare.com
pinterest.com
twitpic.com
vine.co

26. Authentic websites.
Relevant audience.

27. Those sites are better for
SEO, too.

28. 80
70
60
50
Twitter Shares
40
Google Search
Results
30
20
10
0
Average Domain Authority

29. Did you notice we
didn’t use Google?

30. Here's how to do it.

32. http://seogadget.com/tools/seogadget-for-excel/

33. Fetch your data.

36. GO TO: https://dev.twitter.com/apps/new

37. Find your audience

41. #MozCon

42. How do I find out what
these people are
sharing?

44. filter:links
from:someone
OR from:someone else
OR from:some other person

45. So, you just need to build
a search query in twitter.

46. http://bit.ly/followerwonkfetcher

48. Click run!

51. Now your analyst can
work with the data in
Excel.

52. http://bit.ly/seog48

54. Know who to contact.

55. Author
Followers
Tweet
User
Entity
Data
Shared
URL
Domain
Social
stuff

56. #MozCon

57. use: tools.seogadget.co.uk or tools.seogadget.co.uk/use_api

60. The results of my own
outreach with this
data…

61. 0
blog.bufferapp.com
blog.mindjet.com
techcrunch.com
instagram.com
mashable.com
blogs.hbr.org
advanced-…
joel.is
news.blinkbox.com
gawker.com
venturebeat.com
performinsider.com
blog.lift.do
saastr.com
worldobserveronline…
variety.com
thenextweb.com
kottke.org
lifehacker.com
zenhabits.net
siliconangle.com
blog.kissmetrics.com
blog.kippt.com
stratechery.com
ibeconnects.com
sfy.co
jonyiveredesignsthin…
en.wikipedia.org
online.wsj.com
science.time.com
cmo.com
brw.com.au
twitpic.com
business.time.com
readwrite.com
songza.com
blog.hubspot.com
isotropic.org
unbounce.com
blog.trendrr.com
m.vanityfair.com
econsultancy.com
mobile.smashingma…
exp.lore.com
michaelhyatt.com
hollykl.newsvine.com
blog.capwatkins.com
elitedaily.com
resources.limelight.c…
websuccessteam.com
latinafatale.com
vooza.com
wronghands1.wordp…
supportops.co
e27.co
blog.contentforest.com
videos.digg.com
jobs.bufferapp.com
50
45
40
35
30
25
20
Count of
Domain
15
10
5

67. You want your stuff to
be a success.

68. Don’t ask your
colleagues to share
your stuff.

69. Recruit the input of an
expert and do the
outreach first

74. Never Fail Outreach:
Discovery
Creative
Planning
Proof of
Concept
Stakeholder
Recruitment
http://seogadget.com/never-fail-content-promotion/
Production
Placement

75. Thank you for listening!
seogadget.com/blog

76. makes no warranties, express, implied or statutory, as to the information in this presentation.