Liz Claiborne Inc Prepare its stylish women's clothing into China, hoping that their avant-garde, bright, expensive Juicy Couture brand clothes to attract a new generation of young Chinese consumers.

1. Juicy Couture Tops introduced to China
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Juicy Couture Tops introduced to China by younger consumers
Liz Claiborne Inc Prepare its stylish women's clothing into China, hoping that
their avant-garde, bright, expensive Juicy Couture brand clothes to attract a
new generation of young Chinese consumers.
"Wall Street Journal" reported, Liz Claiborne Inc manager told me that because
of China's demand for high fashion products are increasing every day, the Juicy
Couture brand into China is very suitable. The fashion industry, others are
suspect, Chinese consumers could afford the brand of clothing, and China's
streets has been the brand of clothing counterfeit goods.

2. Juicy Couture Tops
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Juicy Couture, founded in 1996, with his $ 200 velvet sportswear, it first
attracted the attention of Hollywood. Liz Claiborne acquired the brand in 2003.
The company officials said, Juicy Couture brand apparel sales in the past three
years has increased by 9 times.
But so far, the brand sales growth almost always implemented in the U.S.
market. Liz Claiborne company's executives announced this week that it will in
the next four years, mainland China, Taiwan, Hong Kong, Macao and Southeast
Asia to open 24 stores Juicy Couture brand products, and other retail outlets
set up in 23 of the brand counter products, the company will focus on
developing the Greater China market. Lane Crawford in Hong Kong Group
Juicy Couture brand products will be in the Greater China region, the exclusive
distribution rights.
Liz Claiborne expects to end of next year, the world's Juicy Couture brand will
reach 40 stores, including New York, San Francisco, Milan and Tokyo flagship
store.
Although over the years most of Liz Claiborne's clothes are manufactured in
China, but this time it is the first time the company launched a massive
marketing campaign in Asia, China in 2005 relaxed the foreign retailers
operating in China restrictions.
Liz Claiborne acquired the company in January last year, Canada's fashion
sportswear company Mac & Jac, which already has one in China has 40 joint
venture stores. Liz Claiborne's senior management who has been closely
watching the operation of the joint venture, to Liz Claiborne as a touchstone to
enter the Chinese market.
The company's managing director for Asian operations Fritz • Winans that
opened in Japan in May this year, the Juicy Couture stores achieved better than
expected sales. He said: "Our Juicy business in the world has a very strong
performance, we want this brand to various markets with growth opportunities
and I think that Asian consumers are considered Juicy Couture this brand."

3. Juicy Couture Hoodies
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Chinese local fashion experts say, Diesel, Dsquared and Yohji Yamamoto and
Adidas to launch the series Y-3 and other well-known fashion brands in the
China's performance proved that the Chinese market has matured to an
acceptable Juicy Couture the time of these brands. Vin Diesel is currently in
Beijing and Shanghai, respectively, with two and a store.
Raffles Design Institute in Beijing, the project manager Tony • Bedford Canal
said that until a few years ago, China's consumer market does not amount to
anything fashion products, and now features the brand awareness of foreign
interest has increased considerably, street wear are especially popular.
Chinese consumers are really interested in it. This is a very American fashion.
Bader Warner said: "This is a young, fashion market, it is closely associated
with street fashion, which may be 30 years of age is the most popular youth
fashion."
According to the apparel retail consulting firm Kurt Salmon Associates
(KSA), said China's casual wear market is expected to grow annually by 10% by
2010 will reach $ 58 billion market. But the agency's analysts also pointed out
that to enter the Chinese market, mid-range clothing brand which has not
achieved superior performance.
KSA Senior Manager specializing in retail Phillis Lin said the Chinese
first-tier cities in the age of 18 to 25 women between the ages of 19 times the
average annual purchase of clothing, the average annual per person cost of 252
dollars to buy casual wear. At current market prices, which means they only
afford one year Juicy Couture products.
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