What were the great statistics that came from the SEO conference, SMX West 2013? Here they are - plenty about Social Media, Technical SEO and mobile statistics that SEO teams need to know. This will help you know where to enhance your 2013 SEO Strategy. This presentation brings you all the best tweets on Technical SEO.

1. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
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2. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Leading cause of canonical
problems? Parameters. Also look at
mobile/global content. @davelloyd1
@vanessafox #SMX”
@ruthburr
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3. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Slides from Technical SEO metrics at
#SMX #12b http://
www.slideshare.net/SchwartzEli/
smx-2013-seo-technical-metrics”
@5le
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4. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Webmaster tools shows you errors,
server logs show you all response
codes #SEO @vanessafox #smx
#12b”
@ruthburr
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5. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Use http://ow.ly/iLe73 to find 404s
and analyze technical issues on your
site. - Eli Schwartz of SurveyMonkey
#smx #12B”
@susby
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6. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“.@audette suggests checking out
slides by @JColeman of @REI for
insights on technical SEO for large
sites. http://ow.ly/iQ62C #SMX”
@kentjlewis
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7. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Prioritize your 404s: Which have the
most links/traffic? Which are related
so you can fix them easily?
@davelloyd1 #SMX”
@ruthburr
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8. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Duplicate content isn't an issue with
disclaimers unless it's longer than
your actual content. Make it an
image then! #SMX”
@SamGSama
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9. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Pagination and crawling tips, my
#smx presentation from this
afternoon: http://t.co/vlUdgVzCxY”
@audette
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10. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Tamper for Firefox: Tool to find full
redirect path http://bit.ly/Tamper-
Tool @surveymonkey #smx”
@ruthburr
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11. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Canonicals can actually hurt you if
you don't use the right canonical.
#smx #12B”
@Casieg
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12. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“If a page isn't valuable to users, it
won't be valuable from a technical
#SEO perspective, suggests
@SurveyMonkey #smx #12b
#Content FTW”
@kgriwert
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13. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Before you start trying to fix things,
you need to find out if you're under
manual penalty or algorithmic
update @rhea #SMX”
@ruthburr
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14. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Technical SEO tips: Fix your missing
pages (restore/redirect urls), make
sure your redirects are correct & fix
broken canonicals. #smx #12b”
@googleismybf
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15. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Update internal 302s to 301s, and
update internal 301s to direct links.
@surveymonkey #smx”
@ruthburr
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16. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Look at simple #SEO metrics: Did I
improve traffic? @RavenJon #smx
#11b”
@kgriwert
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17. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Compare indexed pages vs.
crawled pages in your server logs.
What isn't being crawled and why?
@vanessafox #SMX”
@ruthburr
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18. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Rhea's two cents: regardless of the
situation, if you're seeing a drop, if
you do nothing, you will get nothing
in return. @rhea #SMX #13B”
@beebow
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19. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Fixing technical issues is better for
your SEO than getting good link ~Eli
Schwartz of @surveymonkey #smx
#12b”
@googleismybf
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20. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Don't accidentally block Google!
Fetch as Googlebot to make sure
@google sees what you want it to
see #smx #14b”
@kgriwert
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21. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Once hackers get into your system
it's hard to get them out. Use Fetch
as Googlebot to see what Google
sees. @mattcutts #SMX”
@ruthburr
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22. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Hacking can happen to anyone -
Nothing you can do about it but
keep your site patched & software
up to date @mattcutts #smx #14B”
@Casieg
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23. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Traffic dips aren't always because
of some furry animal @Google ... it
could be a technical #SEO issue
#smx #12b”
@kgriwert
We find it’s usually a site
issue, unless you’re have
a poor linking strategy
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24. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Canonicals are like sugar: they
make things nice & sweet but too
much can rot your teeth and make
you fat @surveymonkey #smx”
@ruthburr
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25. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“#smx #13b The big @Google
updates are massive shock, small
updates may be noticed by a few -
but they can all have marketing
impact”
@kgriwert
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26. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Video: Fascinating Panel On
Google's Search Policy: http://ow.ly/
iOcLh #smx”
@triggerfinger
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27. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“The search engines are
experiencing with results, constantly.
Stop focusing on ranking & watch
your data. @DuaneForrester. #SMX”
@lookadoo
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28. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Look at server logs to see if you're
serving session IDs. Sometimes they
get issued if ppl don't have cookies.
@vanessafox #SMX”
@ruthburr
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29. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“If the amount of site errors goes up,
the amount of pages crawled will go
down. Fix that stuff! @vanessafox
#SM”
This is especially @ruthburr
important for sites that
launch new pages/
products daily
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30. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Crawl errors: Run a site: search and
include the phrase "Page Not Found"
#QuickInsight @vanessafox #smx
#11b”
@kgriwert
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31. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Look at your server log: What's
being crawled? How long are
search engines spending on various
pages? #smx #11b”
@kgriwert
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32. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“A sitemap will not improve your
rankings but when you submit it, it
will show errors (WMT) @rhea #smx
#11B”
@KoMarketing
Every URL in your
sitemap must return
a 200 status code
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33. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“The @SEOmoz search ranking
factors mentioned by @davelloyd1
#SMX http://www.seomoz.org/
article/search-ranking-factors ”
@jennita
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34. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Canonicalization matters: an
efficient crawl increases total pages
crawled/indexed, great for long tail
@vanessafox #SMX”
@ruthburr
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35. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Are the right pages being crawled?
Google Webmaster Tools, Bing
Webmaster Tools and Server logs
#smx 12B”
@greggifford
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36. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Pay attention to details. Get the
basics covered. Crawlability, site
structure, on-page, content, links
and social. #smx”
@AkvileHarlow
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37. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Browse your site w/o Javascript and
CSS to find hidden links suddenly
appearing/disappearing. http://
bit.ly/devel-plugin @surveymonkey
#smx”
@ruthburr
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38. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Make sure u know the history of
domain name that you buy.
Sometimes they used to be
spammer sites & u may get blocked.
@DuaneForrester #SMX”
@SamGSama
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39. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Don't go for home runs all the time,
small technical easier fixes can
make a huge difference
@davelloyd1 #12b #smx”
@CarrieHill
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40. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Canonicalization matters: make
sure all the links are pointing to the
same place for max juice
@vanessafox #SMX”
@ruthburr
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41. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“.@SurveyMonkey says duplicate
#content hits in unexpected ways:
www versus non www - index page
does not redirect to the root #smx
#12b”
@kgriwert
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42. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Drill into causation: If you can
PROVE that X caused Y you have
more power to fix it internally
@davelloyd1 #SMX”
@ruthburr
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43. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“#SMX #23b Relevance signals: IR
signals, bounce rate, time on site, #
of page views, add-to-cart rate,
conversion rate @ashutoshg”
@AmyVernon
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44. Industry Chatter
SMX West 2013: Best Tweets on Technical SEO
“Canonicalization allows you to
consolidate all the value from the
different pages into one page
@vanessafox #smx #12B”
@Casieg
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