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Industry Chatter
SMX Social 2012: Best Tweets on Tools




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SMX Social 2012: Best Tweets on Tools




       “@bobstanke talking about social and sports.
       Says Twitter activity has led up to 4,000 walk-ups
       on game day to buy tickets. #SMX #12A”

                                                          @markdubya




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SMX Social 2012: Best Tweets on Tools




       “people care to look at your pintrest from
       6-8 am and 6-8pm via @aknecht
       @HusamSarris #SMX”

                                                               @judylee




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SMX Social 2012: Best Tweets on Tools




       “@isearchmedia Can you guess what soial
       site have increased users by 6,000+ % since
       last year? Answer: Pintrest #smx
       #socialmedia”
                                                        @isearchmedia




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SMX Social 2012: Best Tweets on Tools




       “Del Harvey of Twitter says that 88% of
       Twitter users follow brands for free stuff.
       #smx #1key”

                                                         @AkvileHarlow




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SMX Social 2012: Best Tweets on Tools




       “Interesting…more than half of sharing on
       Google+ is done privately via circles.
       @vicgundotra #smx”

                                                            @kellyhclay




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SMX Social 2012: Best Tweets on Tools




       “If 30% of your audience has a G account
       & you effect their search results why are
       you not on G+ @marktraohagen #SMX
       #23A”
                                                              @aknecht




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SMX Social 2012: Best Tweets on Tools




       “Cedbury is seeing a 17% increase in CTR
       due to Google+ work, also check out H+M
       @vicgundotra #smx”

                                                                @Lokitis




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SMX Social 2012: Best Tweets on Tools




       “Find out what the right amount of tweets
       per day is by look at your competitors
       #brands #smx #socialmedia #conversion”

                                                         @AyaKabbara




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SMX Social 2012: Best Tweets on Tools




                “A 2 pixel border on a Facebook ad
                created a 10% clickthrough rate
                increase says @memarin1 of
                @plinkdotcome #smx #13b”
                                                          @dannysullivan



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SMX Social 2012: Best Tweets on Tools




                “Average Facebook campaign
                costs $864 nets 4,000 email
                addresses #smx”

                                                          @PubEditMedia



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SMX Social 2012: Best Tweets on Tools




                “#SMX #12b Traditional display ads
                are hit up after work hours. But on
                FB, ads are hit all day long.
                @PerkieDiem”
                                                            @AmyVernon



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Industry Chatter
SMX Social 2012: Best Tweets on Tools




                “62% of consumers have engaged
                in customer support through social
                media, according to Greg
                Kihlstrom @carousel30 #smx ”
                                                             @cheralynw



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Industry Chatter
SMX Social 2012: Best Tweets on Tools




                “92% of internet users first use
                search engines to research a
                product via @HubSpot @daver
                #21B #SMX”
                                                            @DAC_group



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Industry Chatter
SMX Social 2012: Best Tweets on Tools




                “Google indexes only the first 18
                characters of your public Facebook
                posts. #SMX”

                                                            @luizgulramos



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SMX Social 2012: Best Tweets on Tools




                “Do you post on weekends?
                Facebook interaction rates are 15%
                higher on Saturday & Sunday #11A
                #SMX @socialmedia #facebooktips
                #SocialBiz”
                                                         @iPersonalBrand



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Industry Chatter
SMX Social 2012: Best Tweets on Tools




                “95% of US online consumers have a
                facebook profile! @daver #SMX
                #21B”

                                                            @cherylloraas



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Industry Chatter
SMX Social 2012: Best Tweets on Tools




                “70% of @Pintrest users are female.
                81% of Pintrest users between 22-55
                years old. #SMX #21A ”

                                                             @danielhaim



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SMX Social 2012: Best Tweets on Tools




                “Kinda surprising but really useful
                stat: The best time to post to
                community boards is 9PM EST
                #SMX”
                                                        @KevinSaysThings



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SMX Social 2012: Best Tweets on Tools




                “Don’t complicate posts. 5 posts
                about your space, 3 about your
                product, 2 personal. -
                @aaronfriedman #smx #12a”
                                                           @AkvileHarlow



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Industry Chatter
SMX Social 2012: Best Tweets on Tools




                “The cost of acquisition is
                noticeably higher during the
                holidays. More competition trying to
                deliver sales. #smx #13b”
                                                            @JenerationY



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Industry Chatter
SMX Social 2012: Best Tweets on Tools




                “It takes 5 tactics to drive people
                back to your posts.. So use different
                tactics for each piece of content
                you create. #smx #14a”
                                                              @teedubya



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Industry Chatter
SMX Social 2012: Best Tweets on Tools




       “Increase social with email: adding a like
       box on a landing page, created 30k new
       likes in 10 days.”

                                                            @teedubya




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Industry Chatter
SMX Social 2012: Best Tweets on Tools




                “Social data shows you who your
                customers really are, & what they
                are actually interested in TODAY
                @ethandobson #22A #SMX”
                                                        @SocialMichelleR



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Industry Chatter
SMX Social 2012: Best Tweets on Tools




                “Kinda surprising but really useful
                stat: The best time to post to
                community boards is 9PM EST
                #SMX”
                                                        @KevinSaysThings



       ..	
  
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         Get answers from in-house marketers who already faced your challenge.
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Industry Chatter
SMX Social 2012: Best Tweets on Tools




                “The cost of acquisition is
                noticeably higher during the
                holidays. More competition trying to
                deliver sales. #smx #13b”
                                                            @JenerationY



       ..	
  
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Industry Chatter
SMX Social 2012: Best Tweets on Tools




                “If you are asking if your brand is on
                too many social media channels – it
                probably is. Better to do few well
                than 100s poorly #SMX”
                                                            @luizgulramos



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         Get answers from in-house marketers who already faced your challenge.
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Industry Chatter
SMX Social 2012: Best Tweets on Tools




                “It takes 5 tactics to drive people
                back to your posts.. So use different
                tactics for each piece of content
                you create. #smx #14a”
                                                              @teedubya



       ..	
  
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            Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                              www.InhouseExchange.com
Industry Chatter
SMX Social 2012: Best Tweets on Tools




       “Increase social with email: adding a like
       box on a landing page, created 30k new
       likes in 10 days.”

                                                            @teedubya




       ..	
  
  Hmm.

            Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                              www.InhouseExchange.com
Industry Chatter
SMX Social 2012: Best Tweets on Tools




                “Blog posts are like girl’s skirts: they
                should be short enough to be
                intersteding and long enough to
                cover the subject. @jennifercario
                #smx”
                                                              @teedubya



       ..	
  
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            Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                              www.InhouseExchange.com
Industry Chatter
SMX Social 2012: Best Tweets on Tools




                “Google indexes only the first 18
                characters of your public Facebook
                posts. #SMX”

                                                            @luizgulramos



       ..	
  
  Hmm.

            Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                              www.InhouseExchange.com
Industry Chatter
SMX Social 2012: Best Tweets on Tools




                “23% higher interaction on
                Facebook posts with 80 characters
                or less. #smx #11A #socialmedi
                @facebook”
                                                         @iPersonalBrand



       ..	
  
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            Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                              www.InhouseExchange.com
Industry Chatter
SMX Social 2012: Best Tweets on Tools




                “#SMX #12b Traditional display ads
                are hit up after work hours. But on
                FB, ads are hit all day long.
                @PerkieDiem”
                                                            @AmyVernon



       ..	
  
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            Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                              www.InhouseExchange.com
Industry Chatter
SMX Social 2012: Best Tweets on Tools




                “FB shares increased conversion at
                @plinkdotcom. ‘Once people start
                investing in your product, they’ve
                now advocated for you.’
                @memaric1 #smx”
                                                        @RavenCourtney



       ..	
  
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            Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                              www.InhouseExchange.com
Industry Chatter
SMX Social 2012: Best Tweets on Tools




                “email addresses acquired on FB
                are better qualified due to the level
                of social interaction with the brand
                @ethandobson #22a #smx”
                                                        @SocialMichelleR



       ..	
  
  Hmm.

            Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                              www.InhouseExchange.com
Industry Chatter
SMX Social 2012: Best Tweets on Tools




       “Cedbury is seeing a 17% increase in CTR
       due to Google+ work, also check out H+M
       @vicgundotra #smx”

                                                                @Lokitis




       ..	
  
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            Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                              www.InhouseExchange.com
Industry Chatter
SMX Social 2012: Best Tweets on Tools




       “Del Harvey of Twitter says that 88% of
       Twitter users follow brands for free stuff.
       #smx #1key”

                                                         @AkvileHarlow




       ..	
  
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            Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                              www.InhouseExchange.com
Industry Chatter
SMX Social 2012: Best Tweets on Tools




       “Find out what the right amount of tweets
       per day is by look at your competitors
       #brands #smx #socialmedia #conversion”

                                                         @AyaKabbara




       ..	
  
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            Do you ever wonder how others succeed where you struggle?
         Get answers from in-house marketers who already faced your challenge.
                              www.InhouseExchange.com
Industry Chatter
SMX Social 2012: Best Tweets on Tools




       “Asking for a RT significantly increase your
       retweet rate @mathewgulver #12B #SMX”


                                                      @SocialMichelleR




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SMX Social 2012: Best Tweets on Tools




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Social Media Marketing Statistics from SMX Social 2012

  • 1. Industry Chatter SMX Social 2012: Best Tweets on Tools ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 2. Industry Chatter SMX Social 2012: Best Tweets on Tools “@bobstanke talking about social and sports. Says Twitter activity has led up to 4,000 walk-ups on game day to buy tickets. #SMX #12A” @markdubya ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 3. Industry Chatter SMX Social 2012: Best Tweets on Tools “people care to look at your pintrest from 6-8 am and 6-8pm via @aknecht @HusamSarris #SMX” @judylee ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 4. Industry Chatter SMX Social 2012: Best Tweets on Tools “@isearchmedia Can you guess what soial site have increased users by 6,000+ % since last year? Answer: Pintrest #smx #socialmedia” @isearchmedia ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 5. Industry Chatter SMX Social 2012: Best Tweets on Tools “Del Harvey of Twitter says that 88% of Twitter users follow brands for free stuff. #smx #1key” @AkvileHarlow ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 6. Industry Chatter SMX Social 2012: Best Tweets on Tools “Interesting…more than half of sharing on Google+ is done privately via circles. @vicgundotra #smx” @kellyhclay ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 7. Industry Chatter SMX Social 2012: Best Tweets on Tools “If 30% of your audience has a G account & you effect their search results why are you not on G+ @marktraohagen #SMX #23A” @aknecht ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 8. Industry Chatter SMX Social 2012: Best Tweets on Tools “Cedbury is seeing a 17% increase in CTR due to Google+ work, also check out H+M @vicgundotra #smx” @Lokitis ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 9. Industry Chatter SMX Social 2012: Best Tweets on Tools “Find out what the right amount of tweets per day is by look at your competitors #brands #smx #socialmedia #conversion” @AyaKabbara ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 10. Industry Chatter SMX Social 2012: Best Tweets on Tools “A 2 pixel border on a Facebook ad created a 10% clickthrough rate increase says @memarin1 of @plinkdotcome #smx #13b” @dannysullivan ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 11. Industry Chatter SMX Social 2012: Best Tweets on Tools “Average Facebook campaign costs $864 nets 4,000 email addresses #smx” @PubEditMedia ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 12. Industry Chatter SMX Social 2012: Best Tweets on Tools “#SMX #12b Traditional display ads are hit up after work hours. But on FB, ads are hit all day long. @PerkieDiem” @AmyVernon ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 13. Industry Chatter SMX Social 2012: Best Tweets on Tools “62% of consumers have engaged in customer support through social media, according to Greg Kihlstrom @carousel30 #smx ” @cheralynw ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 14. Industry Chatter SMX Social 2012: Best Tweets on Tools “92% of internet users first use search engines to research a product via @HubSpot @daver #21B #SMX” @DAC_group ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 15. Industry Chatter SMX Social 2012: Best Tweets on Tools “Google indexes only the first 18 characters of your public Facebook posts. #SMX” @luizgulramos ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 16. Industry Chatter SMX Social 2012: Best Tweets on Tools “Do you post on weekends? Facebook interaction rates are 15% higher on Saturday & Sunday #11A #SMX @socialmedia #facebooktips #SocialBiz” @iPersonalBrand ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 17. Industry Chatter SMX Social 2012: Best Tweets on Tools “95% of US online consumers have a facebook profile! @daver #SMX #21B” @cherylloraas ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 18. Industry Chatter SMX Social 2012: Best Tweets on Tools “70% of @Pintrest users are female. 81% of Pintrest users between 22-55 years old. #SMX #21A ” @danielhaim ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 19. Industry Chatter SMX Social 2012: Best Tweets on Tools “Kinda surprising but really useful stat: The best time to post to community boards is 9PM EST #SMX” @KevinSaysThings ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 20. Industry Chatter SMX Social 2012: Best Tweets on Tools “Don’t complicate posts. 5 posts about your space, 3 about your product, 2 personal. - @aaronfriedman #smx #12a” @AkvileHarlow ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 21. Industry Chatter SMX Social 2012: Best Tweets on Tools “The cost of acquisition is noticeably higher during the holidays. More competition trying to deliver sales. #smx #13b” @JenerationY ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 22. Industry Chatter SMX Social 2012: Best Tweets on Tools “It takes 5 tactics to drive people back to your posts.. So use different tactics for each piece of content you create. #smx #14a” @teedubya ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 23. Industry Chatter SMX Social 2012: Best Tweets on Tools “Increase social with email: adding a like box on a landing page, created 30k new likes in 10 days.” @teedubya ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 24. Industry Chatter SMX Social 2012: Best Tweets on Tools “Social data shows you who your customers really are, & what they are actually interested in TODAY @ethandobson #22A #SMX” @SocialMichelleR ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 25. Industry Chatter SMX Social 2012: Best Tweets on Tools “Kinda surprising but really useful stat: The best time to post to community boards is 9PM EST #SMX” @KevinSaysThings ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 26. Industry Chatter SMX Social 2012: Best Tweets on Tools “The cost of acquisition is noticeably higher during the holidays. More competition trying to deliver sales. #smx #13b” @JenerationY ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 27. Industry Chatter SMX Social 2012: Best Tweets on Tools “If you are asking if your brand is on too many social media channels – it probably is. Better to do few well than 100s poorly #SMX” @luizgulramos ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 28. Industry Chatter SMX Social 2012: Best Tweets on Tools “It takes 5 tactics to drive people back to your posts.. So use different tactics for each piece of content you create. #smx #14a” @teedubya ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 29. Industry Chatter SMX Social 2012: Best Tweets on Tools “Increase social with email: adding a like box on a landing page, created 30k new likes in 10 days.” @teedubya ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 30. Industry Chatter SMX Social 2012: Best Tweets on Tools “Blog posts are like girl’s skirts: they should be short enough to be intersteding and long enough to cover the subject. @jennifercario #smx” @teedubya ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 31. Industry Chatter SMX Social 2012: Best Tweets on Tools “Google indexes only the first 18 characters of your public Facebook posts. #SMX” @luizgulramos ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 32. Industry Chatter SMX Social 2012: Best Tweets on Tools “23% higher interaction on Facebook posts with 80 characters or less. #smx #11A #socialmedi @facebook” @iPersonalBrand ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 33. Industry Chatter SMX Social 2012: Best Tweets on Tools “#SMX #12b Traditional display ads are hit up after work hours. But on FB, ads are hit all day long. @PerkieDiem” @AmyVernon ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 34. Industry Chatter SMX Social 2012: Best Tweets on Tools “FB shares increased conversion at @plinkdotcom. ‘Once people start investing in your product, they’ve now advocated for you.’ @memaric1 #smx” @RavenCourtney ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 35. Industry Chatter SMX Social 2012: Best Tweets on Tools “email addresses acquired on FB are better qualified due to the level of social interaction with the brand @ethandobson #22a #smx” @SocialMichelleR ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 36. Industry Chatter SMX Social 2012: Best Tweets on Tools “Cedbury is seeing a 17% increase in CTR due to Google+ work, also check out H+M @vicgundotra #smx” @Lokitis ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 37. Industry Chatter SMX Social 2012: Best Tweets on Tools “Del Harvey of Twitter says that 88% of Twitter users follow brands for free stuff. #smx #1key” @AkvileHarlow ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 38. Industry Chatter SMX Social 2012: Best Tweets on Tools “Find out what the right amount of tweets per day is by look at your competitors #brands #smx #socialmedia #conversion” @AyaKabbara ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 39. Industry Chatter SMX Social 2012: Best Tweets on Tools “Asking for a RT significantly increase your retweet rate @mathewgulver #12B #SMX” @SocialMichelleR ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com
  • 40. Industry Chatter SMX Social 2012: Best Tweets on Tools Get Information Like this in Your Inbox Sign up at SEOinhouse.com/emails ..   Hmm. Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com