Did you know that the smartphone market is now larger than the PC market and that 25% of US mobile web users only access the web from their mobile phones? This and other useful mobile industry stats stats that show the exponential growth of mobile marketing and mobile web.

1. MOBILE INDUSTRY STATS

2. MOBILE INDUSTRY
STATS

By 2015, 81% of U.S. cell users
will have smartphone
(Source: Goldman Sachs, 2011)

3. MOBILE INDUSTRY
STATS

53% of American consumers use their
smartphones to access search engines
at least once a day (Source: Google and
Mobile Marketing Association Survey)

4. MOBILE INDUSTRY
STATS

US mobile subscriptions officially
crossed the 100% penetration mark in Q4
2010 (Source: Chetan Sharma Consulting)

5. MOBILE INDUSTRY
STATS

The smartphone market is now larger
than the PC market. Smartphones
outsold PCs in Q4 of 2010 101 million
to 92 million (Source: IDC)

6. MOBILE INDUSTRY
STATS

Smartphones and tablet computers will
increase mobile Web traffic by 26 times
during the next four years (Source: Cisco
Systems, 2011)

7. MOBILE INDUSTRY
STATS

The number of Smartphone users
worldwide is predicted to exceed 1
billion by 2014 (Parks Associates, 2010)

8. MOBILE INDUSTRY
STATS

25% of US mobile web users only
access the web from their mobile
phones (Source: On Device Research, 2010
as reported by MobiThinking)

9. MOBILE INDUSTRY
STATS

Mobile is predicted to be bigger than
internet in 5 years (Morgan Stanley, 2010)

10. MOBILE INDUSTRY
STATS

Of the 70 percent of shoppers who
used a mobile phone while in a retail
store during the holidays, 62 percent
accessed that store’s site or app and
only 37 percent of respondents
accessed a competitor’s site or app..
(Source: ForeSee, 2013)

11. MOBILE INDUSTRY
STATS

At the end of 2013 there are more
mobile devices on Earth than
people. (Source: Cisco, 2013)

12. MOBILE INDUSTRY
STATS

80% of smartphone owners want more
mobile-optimized product information
while they’re shopping in stores.
(Source: Moosylvania, 2013)

13. MOBILE INDUSTRY
STATS

74% of online retailers have already, or
are currently, developing a mobile
strategy (Forrester Research study
produced in conjunction with Shop.org,
2010)

14. MOBILE INDUSTRY
STATS
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