1. Search, Social and Street
Fighter
A Correlation Study
Do signals from social media
networks affect search engine
rank?
Rich Kirk
Head of SEO, Performics
2. Search, Social and Street
Fighter
A Correlation Study
Do signals from social media
networks affect search engine
rank?
Rich Kirk
Head of SEO, Performics
3. Search, Social and Street
Fighter
A Correlation Study
Is there a correlation between
visibility in natural search and
a website’s social media
equity?
Rich Kirk
Head of SEO, Performics
20. Does this boost domain SEO
Visibility...? Over 80% of all next.co.uk
social links point at
Roland
Well over 70’000 social
links
No game-changing uplift in links
21. Does this boost domain SEO
Visibility...?
...Not really
Big social link surge ≠ a big rankings jump
22. Lets pose some questions...
Why all the fuss about social
& SEO?
23. Think of relevance as a
currency...
Webmasters
140 million domains
800 million
Facebookers
7 billion people
24. Think of relevance as a
currency...
Webmasters
140 million domains
800 million
Facebookers
7bn people worldwide
??tn site interactions
25. So what...?
Don’t succumb to the hype
around social links = SEO
26. Get Positive RoI from Social
Think about the half life of
socially sourced content
27. Get Positive RoI from Social
Think about the half life of
socially sourced content
28. High 20+ product
reviews on major
retailers websites
Return on Investment
Conducting
consumer
research
Discounting
through social
media
Generic Tweeting
Low
Short Long
Half Life of Content