My Presentation from #SMX London 2012 on SEO & Social Media Power tools

2. @theukseo

3. “A Good marketer never blames
his tools”
@theukseo

4. Solve
•Help me solve a problem
Data
•Help me find information I don’t know
Efficiency
•Help me do my Job
@theukseo

5. Solve
I Received an “Unnatural Links” Message!
www.linkdetective.com
@theukseo

6. Solve
I Received an “Unnatural Links” Message!
@theukseo

7. Solve
I Received an “Unnatural Links” Message!
http://netpeak.net/software/netpeak-checker/
@theukseo

8. Solve
I Received an “Unnatural Links” Message!
@theukseo

9. Solve
I Received an “Unnatural Links” Message!
Anchor Text Variations
80
70
60
50
No. of Brand anchor text
40 No. of keyword Anchor text
30 No. of Misc anchor texts
20
10
0
Your site Site one Site two
@theukseo

10. Data
Find Link Prospects, Competitor
Analysis, Social Connections?
@theukseo

11. Data
Find Link Prospects, Competitor
Analysis, Social Connections?
@theukseo

12. Data
Collect • Download CSV of search queries from
Data Social Mention
Categorise • A Quick VLOOPUP can let you easily
categorise data.
Data
Create • Quickly Compare your site
against the competition
Pivot Table
Visualise
@theukseo

13. Data
Aggregator Micromedia Social bookmarking
techmeme identica blogmarks
Blogs twitter delicious
blogcatalog Multimedia digg
cocomment clipmarks netvibes
google_blog photobucket reddit
Forums pixsy stumbleupon
boardreader plurk Social knowledge
Images News Wikipedia
flickr ask Social Networks
picasaweb bing facebook
smugmug google_news linkedin
webshots prweb myspace
yahoo Video
Yahoo News blip
google_video
metacafe
truveo
@theukseo youtube

14. Data
@theukseo

15. Data
Micromedia
Social Networks
Images
Medium
Multimedia Your site
Video Competitor 1
Social bookmarking Industry
News
0 50 100 150 200 250
No. of Mentions
@theukseo

16. Data
Top Influencers
johntmccracken
lindathi
wesleyburgen
User
eprnetwork
Count
cloudytags.com
fergusfish
0 10 20 30 40
No. of Mentions
@theukseo

17. Data
Timeline of Tweets What Major event
happened here?
250
200
No. of Mentions
150
Count of Industry
100 Count of Competitor 1
Count of Your site
50
0
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31
Day in July 2012
@theukseo

18. Efficiency
Save Time
Save Resource More Money
Enhance Work
@theukseo

19. Efficiency
Microsoft SEO Tool Kit
1.Site Audit
2.Internal Linking
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20. Efficiency
Site Audit - Basics
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21. Efficiency
Duplicate Titles
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22. Efficiency
Broken Links
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23. Efficiency
Canonical URLs
 Category Pages
 Archive Pages
 Contact forms
 Other paginated content
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24. Efficiency
Internal Linking - Queries
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25. Efficiency
Group by…
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26. Resources
Analysis Tools: Link Tools
 Link Detective – http://bit.ly/xwUWt5  Majestic SEO - http://bit.ly/DtBq3
 Net Peak - http://bit.ly/kBxnXc  Open Site Explorer - http://bit.ly/4DJvSL
 Ahrefs – http://bit.ly/iX3BXt
Social Tools Other Tools of Interest
 Social Mention – http://bit.ly/2QLVaT  Analytics Canvas - http://bit.ly/cTubgE
This Presentation
Microsoft IIS Tool Kit
 http://bit.ly/JzOMcN
 Download - http://bit.ly/9DPtrj
 Distilled http://bit.ly/KWhfb2
 SEO Gadget http://bit.ly/KFr7IQ
@theukseo

27. Thank You
Neil Walker
http://bit.ly/JzOMcN
@theukseo
www.seomad.com