Need a quick ref for what should be the way to go with seo practice in post penguin era ; here is your quick shot ...

1. POST PENGUIN SEO
Quality ,unique authoritative content
endorsed with social proof and horde of
diverse links….

2. Don't chase after Google algorithm chase after your best
interpretation of what users want because of what users
want, that's what Google chasing after.. Matt cutt
Prasoon | ISHIR

3. Start from the end , the ultimate goal..
Generate revenue
Goal one | Goal two | Goal three
Traffic{(source1 ,SE),(source 2,Referral) ,(source 3,Display)……}
Every source has a saturation level to extent it can provide the qualified
traffic….
“Keep researching for new source of traffic”
“pinterest-becomes-third-most-popular-social-network”
Prasoon | ISHIR

4. Matters the most
Social signals
Domain authority
Diversity of Linking domains
Anchor text diversity
Junk anchor text
Domain name
On page structure
Topic modeling
User engagement
Link velocity vs site traffic balance
semantic tagging / microformat
Prasoon | ISHIR

5. Social Signals
• Must
• Add Google plus
• Twitter tweets (optimized)
• Facebook likes/shares
• Other social sharing
• Digg
• Delicious
• Stumbleupon***
• New media sharing
• Instagram
• Pinterest
• Event /announcement
• Deal/cupon/review forums
Prasoon | ISHIR

6. Encourage link baiting
• Remarketing ( grapping low-lying fruits.)
• Optimize & include special campaign (cpc/cpm) for “already visited” .
• Social boon
• Involve visitors /fan/subscriber / follower/ customer in marketing process .
• Share/like/comment to get additional discount/goodies/prize
• The one who talk more about brand is rewarded
• Social affiliate marketing
Prasoon | ISHIR

7. Domain authority
• More natural link profile
• No link wheels / no programmed link building
• No to all do follow link profile
• At least 25% should be nofollow
• Diverse link building (good+best+neutral)
• Anchor text distribution
• Natural / plain url / brand /easy guess tags
• Number of referring IP
Prasoon | ISHIR

8. More links
• Can come from
• Answering sites
• Reviews /forum
• Shopping search engine
• RSS feed aggregators /directories
• Classifieds
• Niche directories /classifieds /yellow pages
• Niche blogs / social networks
• Local groups / communities
• microblogs
Prasoon | ISHIR

9. Content
• In site:
• Simulate Topic modeling
• Evergreen writing style
• Tag well /rich snippets /Microformat / rdf
• Avoid thin pages /section/content get indexed
• Out of Site:
• Multi format content distribution (text/PDF/PPT/JPEG/videos)
• Tag well
• post once share many
Prasoon | ISHIR

10. Yes we are justifying it…
• +button
• Content distribution in variety of format
• Text (article/classified/PR/)
• PDF (e-book)
• Presentation ( slideshare)
• Video ( tube+ optimized for mobile*)
• Infographics sharing
• Pinterest/ Instagram / eventbrite/marketing
• “ask customers to take photos of themselves using the product and then upload the
photo to win a prize. Add an element of interaction by encouraging people to vote on
their favorite photo.”
• Mobile Marketing
• Search
• Paid
• Display
Prasoon | ISHIR

11. For the sake of reports
• 10 activities/month other than (article submission / social
bookmarking / directory submission)
• 1 intelligent marketing campaign / month through free
platforms (slideshare /eventbrite etc “recipe of the month” )
• Reputation building activity , find bad links /
review/comments and fix ,one per month.
Prasoon | ISHIR

12. Go slow….next update is near there…
Thank you
Prasoon | ISHIR