2012 12 Digital Leaders Executive Briefing Part
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The Nature of Communities and framing an understanding of how brands can connect with people to form communities
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2012 12 Digital Leaders Executive Briefing Part
- 1. Communities The Evolution and Nature of Community Groups Gillian Muessig | Founding President
- 2. World’s most popular provider of search marketing software
- 3. Cosmic cluster Look for patterns in clusters
- 4. Single cell cluster See the patterns?
- 5. Aspen tree cluster Many tree tops; single root structure
- 6. Coral cluster Endangered community
- 7. Fish cluster School of fish
- 8. Bird cluster Flock of herons
- 9. Human cluster Human communities
- 10. Human cluster Obama inauguration day 2009
- 11. Clusters ≠ Communities Interest Groups
- 12. Interest Group Girl Scouts
- 13. Brand “community” (group) Harley Davidson
- 14. Gaming “community” (group) World of Warcraft – Second Life - others
- 15. Industry Community American Medical Association
- 16. Event Community EmMeCon
- 17. Tech Corporate Community SEOmoz Community
- 18. Political Community Third Reich
- 20. Anthropology of Communities •Shared Values •Shared Goals •Shared Experience It’s not about your product
- 21. Live trumps online The nature of communities
- 22. Human communication learning The nature of communities
- 23. Shared Values
- 24. Shared Goals
- 27. Faster Online communities “happen” faster
- 28. Reformation Online communities are reforming global and local power relationships
- 29. Communities in context Online communities operate in the context of the social & political worlds in which they are developed
- 30. Reformation Online communities are not exempt from the rules and norms of the world
- 31. Rise of Global Network Governance The rise of Global Network Governance is a process… •Shaped by states, but not controlled by them •Shaped by corporations, individuals, non-governmental organizations, and other groups
- 32. Rise of Global Network Governance So far, no entity trumps the others •Realists claim the State holds the trump card •Marxists claim that it Capital is in the driver’s seat
- 33. Rise of Global Network Governance History shows ultimately it is the People who are in charge and new connective technologies only increase their power and ability to organize collective action “Panarchy: Governance in the Network Age” - Paul Hartzog
- 34. Rise of Global Network Governance
- 35. Perspective Online communities are not the scourge of the earth
- 36. Perspective They help isolated people to connect
- 37. Perspective Social communities connect disparate cultures
- 38. Perspective They support the grieving
- 39. Perspective Enable us to share our interests
- 40. Perspective And like fire, social communities require vigilance and care in handling
Notes de l'éditeur
- We’re the world’s most popular provider of search marketing software, covering everything from technical SEO issues to social media monitoring, We serve SMBs to Fortune 100 enterprises with actionable information, community support, tools and monitoring platform to make search marketing faster, easier, and more effective. We don’t do any consulting.
- Let’s begin by taking a long view on the word ‘community’ and some related terms. Here’s a cosmic cluster… perhaps a ‘community’ of stars. Are clusters community? Perhaps not. Photo credit: http://asterisk.apod.com/viewtopic.php?&t=25161
- From the infinitely great to the very, very small. Is a cluster of cells a ‘community’? Perhaps not as well. But I hope you’re already beginning to think more deeply about the concept of community and communication between organisms. http://talk-technology.blogspot.com/2012/01/biologists-replicate-key-evolutionary.html
- This aspen tree cluster is very interesting. The trees on the surface appear to be separate organisms, but in truth, everything you see here and for many miles around is connected by a single tree root system. Is it a single plant? Many plants sharing a survival resource system? A ‘community’ of organisms perhaps able to survive on their own, but ‘choosing’ to connect – ‘choosing’ to be interdependent In order to truly thrive?
- Photo credit: http://en.wikipedia.org/wiki/File:Coral_detail.jpg
- Photo credit: http://www.globalcontentstrategy.com/2010/12/learn-from-fish-shoaling-schooling-and.html
- Photo credit: http://content.usatoday.com/communities/sciencefair/post/2010/07/ancient-humans-lived-in-norfolk-up-to-950000-years-ago/1 And http://www.historycooperative.org/cgi-bin/justtop.cgi?act=justtop&url=http://www.historycooperative.org/journals/jwh/16.4/beaujard.html
- Photo credit: http://sfbayview.com/2009/rev-joseph-lowery%E2%80%99s-inaugural-benediction-%E2%80%93-video-and-transcript/
- Photo credit: http://content.usatoday.com/communities/sciencefair/post/2010/07/ancient-humans-lived-in-norfolk-up-to-950000-years-ago/1
- Photo credit: http://worldpeace.org/blog/?p=3803
- Photo credit: http://www.triplepundit.com/2010/06/community-based-marketing-making-green-relevant-lessons-from-harley-davidson/
- Photo credit: http://www.saeedgatson.com/the-importance-of-community-population/
- Photo credit: http://www.seomoz.org/blog/meet-the-mozzers
- http://www.ericfoster.org/?cat=7
- Photo credit: http://daverabbit.podomatic.com/
- Photo credit: http://daverabbit.podomatic.com/
- Concept credit: http://jrichardstevens.com/articles/wilson_peterson.pdf
- Concept credit: http://jrichardstevens.com/articles/wilson_peterson.pdf Photo credit: http://codeclass.tumblr.com/page/2
- Concept credit: http://jrichardstevens.com/articles/wilson_peterson.pdf Photo credit: http://www.cuisinecuisine.com/IndianCulture.htm
- Concept credit: http://jrichardstevens.com/articles/wilson_peterson.pdf
- Concept credit: http://www.noop.nl/2010/08/long-live-the-panarchy.html
- Concept credit: http://www.noop.nl/2010/08/long-live-the-panarchy.html
- Concept credit: http://www.noop.nl/2010/08/long-live-the-panarchy.html
- Photo credit: http://thepersonalnavigator.blogspot.com/2011/06/arab-spring-and-what-came-before.html
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- http://www.planetblacksburg.com/2007/04/the-wall-a-community-in-grief-1.php
- Photo credit: http://infographics.collentine.com/facebook-leads-sharing-with-24-of-market
- Photo credits: http://en.wikipedia.org/wiki/Fire and http://cooking.savvy-cafe.com/category/campfire-cooking/ and