Logo of a company or an organization becomes an important aspect of its identity. A powerful logo is one which imprints on the memory of the target customers. Most businesses prefer to design such logos that are created using multi colors and parts. Such organizations often forget that complicated logos often leave the customers bewildered, making them difficult to recognize a particular brand, whereas it is effortless to remember easy and simple logos such as Nike’s logo. To help you design a logo for your business that can be easily recalled by your targeted customers, we have come up with some points to keep in mind while designing a logo.

1. Logo Design – Things to Keep in Mind
Logo of a company or an organization becomes an important aspect of its identity. A powerful
logo is one which imprints on the memory of the target customers. Most businesses prefer to
design such logos that are created using multi colors and parts. Such organizations often forget
that complicated logos often leave the customers bewildered, making them difficult to recognize
a particular brand, whereas it is effortless to remember easy and simple logos such as Nike’s
logo. To help you design a logo for your business that can be easily recalled by your targeted
customers, we have come up with some points to keep in mind while designing a logo.
·Logo should be a part of the company’s name: A company’s logo should be inspired by the
common name of the brand. For example, if a company’s original name is “Shruti Dutta Food
Services”, but it is famous by the name of “Shruti”, then we would suggest you to go for a logo
which comes out of “Shruti” so that people can easily associate it with your business name.
·Visibility of the logo: Visual appeal of the logo is the other significant factor one should
consider before finalizing a logo for their brand. You may think of many companies whose logo
design services you have the drive by many times. Some of must be designed with too many
colors, some seems to a combination of several shapes, some written in too small size thus are
not readable, and others are even difficult to recall. But, surely you would never want your logo
to go unnoticed. Therefore, keep their size, color, designs, number of words in mind before you
choose one. We would suggest you to keep your company’s logo in a single color such as
Adidas’s logo (three black slanting stripes with Adidas written under them).
·Simplicity stands apart: Every business man dreams to expand his business, taking it offshore
and subsequently, making its mark in the global market. In such a case, the name “Shruti Dutta
Food Services” might not be globally acclaimed, and you might be known only by your logo
representation. Thus keeping a logo simple yet appealing is what you require to stay longer in the
customer’s mind. Big companies usually have simple and plain logos for the same reason.
·Logo shouldn’t be changed: You may change your brand name or company’s original name
once you are globally known, but do not change your logo as this is what your customer
associate with your brand name. A change of the company’s logo may create confusion in the
minds of its loyal customers and clients, affecting no. of sales, business and brand image.
Key points to remember in Logo designing
1. Logo of a brand should be bold and easily readable.
2. Logo should be simple yet unique to leave an impression on people’s mind.
3. Logo should be designed in a single color and use of different shapes in a logo should be
minimal.
4. Logo should be uniform in spite of the brand or company changing its name