Technology tools for business

1. TECHNOLOGY TOOLS FOR BUSINESS
WWW.USMANFAROOQ.COM
1

2. ‹#›

3. Modern Tools for Business
 Google
 Yahoo
 Bing
 Social Media
3

4. Google
 The Business generating king which has been
one of the top most business creators in the
world, Over 200 business are being run in
Pakistan that are dependant on Google
4

5. So what tools are used on Google
 Adwords
 Trends
 Insights
 Google products
5

6. Social Tools
 A major upcoming trend is the Social Media
which is helping over come our budget
constraints i.e. Without spending anything
but the time you normally waste on Face
book you can get your business up and
running
6

7. Marketing and advertising are now being defined
by the mantra of paid, owned and earned…
… how can you leverage all three
to delight your customers?
7

8. The media trinity
 Paid – Paid placements that promote a product, site or
piece of content that an advertiser wants to pay to draw
attention to. Shift from foundation to a catalyst that
feeds owned and creates earned.
 Owned – Any asset owned by the brand (i.e.
site, network, community, app etc.) Build for longer-
term relationships with existing potential customers and
earn media
 Earned – Brand-related consumer actions and
conversations. Listen and respond: Earned is often the
result of well-executed and well-coordinated owned and
paid media.
8

9. Paid Media
 Drives owned media engagement and creates
earned conversation
… what would you do
to delight your customers?
9

10. Owned media
 Drives earned conversation, which in turn can
drive more traffic to owned
destination, which can drive further
conversations and so on.
… effective owned media can help
paid media to work harder.
10

11. Earned Media
 Highlight owned media spaces and turn them
into vibrant communities
… conversations and sharing aid the
effectiveness of paid media.
11

12. Some facts about Social Media
12

13. 13

14. 1993
“On the Internet, nobody knows you’re a dog”
14

15. 2012
“On the Internet, everybody knows you’re a dog”
15

16. Join the Paid, Owned, Earned
revolution!
 http://www.facebook.com/seospecialistservices
 email: usman_farooq@live.com
16