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Advanced Link Building Strategies Steve Wiideman www.SEOSteve.com
8 Powerful Link Building Strategies Be Found Where Competitors Are Joint Content Contribution Advanced Tutorials & How To’s Create a Controversy Conduct Research & Discuss the Results Establish Yourself as an Authority Create a Free Tool, Product, Plugin or Extension Recognition & Interviews Off-Page Link Building
Link What? Why is building links important to achieving higher ranking in the search results? Relevancy + Popularity + User Choice = Higher Ranking
#1: Level the Playing Field Be Found Where Competitors Are: Tools to Use: ,[object Object]
LinkScape(seomoz.org) ,[object Object],(siteexplorer.search.yahoo.com) Video: How to Get Links Where Competitors Have Them: http://www.youtube.com/watch?v=e7ZtdruNA-A
#2: Joint Content Contribution Contributors Often Link to Their Attributions Example: David Mihm’s Local Search  Ranking  Factors 5,663 Inbound Links
#3: Advanced Tutorials & How To’s Good Content Easily Picks Up Links Example: Bruce Clay’s Tech Tips 245 Inbound Links
#4: Create a Controversy Good Content Easily Picks Up Links Example: Jason Calacanis Vs. Danny Sullivan 72 Inbound Links
#5: Conduct Research & Discuss Results Good Content Picks Up Links FAST Example: Ian Lurie & Steve Wiideman Analyze Google Breadcrumbs 20 Inbound Links (In 3 Weeks)
#6: Establish Yourself as an Authority SEO News Sites Pick up TONS of Links Example: WebProNews Does Interviews With Experts 183 Inbound Links
#7: Create a Free Tool or Plugin People Like Free Stuff Example: Xenu Link Sleuth Broken Link Software 20,575 Inbound Links 20,575 Inbound Links
#8: Recognition and Interviews People Like to Be Recognized
Have a Game Plan for 2011!

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Advanced Link Building Strategies

  • 1. Advanced Link Building Strategies Steve Wiideman www.SEOSteve.com
  • 2. 8 Powerful Link Building Strategies Be Found Where Competitors Are Joint Content Contribution Advanced Tutorials & How To’s Create a Controversy Conduct Research & Discuss the Results Establish Yourself as an Authority Create a Free Tool, Product, Plugin or Extension Recognition & Interviews Off-Page Link Building
  • 3. Link What? Why is building links important to achieving higher ranking in the search results? Relevancy + Popularity + User Choice = Higher Ranking
  • 4.
  • 5.
  • 6. #2: Joint Content Contribution Contributors Often Link to Their Attributions Example: David Mihm’s Local Search Ranking Factors 5,663 Inbound Links
  • 7. #3: Advanced Tutorials & How To’s Good Content Easily Picks Up Links Example: Bruce Clay’s Tech Tips 245 Inbound Links
  • 8. #4: Create a Controversy Good Content Easily Picks Up Links Example: Jason Calacanis Vs. Danny Sullivan 72 Inbound Links
  • 9. #5: Conduct Research & Discuss Results Good Content Picks Up Links FAST Example: Ian Lurie & Steve Wiideman Analyze Google Breadcrumbs 20 Inbound Links (In 3 Weeks)
  • 10. #6: Establish Yourself as an Authority SEO News Sites Pick up TONS of Links Example: WebProNews Does Interviews With Experts 183 Inbound Links
  • 11. #7: Create a Free Tool or Plugin People Like Free Stuff Example: Xenu Link Sleuth Broken Link Software 20,575 Inbound Links 20,575 Inbound Links
  • 12. #8: Recognition and Interviews People Like to Be Recognized
  • 13. Have a Game Plan for 2011!
  • 14. Connect with Steve Wiideman Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations. He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog. He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google. Steve Wiideman www.SEOSteve.com Facebook.com/stevewiideman P. (562) 732-4417 E. info@seosteve.com @seosteve