From the online workshops at http://www.creativesearchstrategies.com, SEO Expert Steve Wiideman presents this 90 minute in-depth presentation on Internet Marketing Basics. Topics include: choosing vendors, performing research and measuring results.
2. Welcome to CSS! Course Overview E-Business Basics: Define Your Business Model Work in Reverse: Analyze a Performance Report Templates: Sample Report for Your Marketing Team Case Study to Build Off of Resourcing Labor: In-House or Outsource? Project Management: Tools for Marketing & Collaboration Blogs and Sites to Follow in 2011
3. Define Your Business Model “We offer an online membership / subscription service.” “I sell products online and ship directly to the buyer.” “I offer products and services in a specific location(s).” “I market for other companies and receive a commission.”
13. A Case Study to Build Off of A Possible Project Lifecycle (After Strategy Development) Website developed by a leading firm such as Digital Eye Media A Usability Expert, such as Aaron Irizarry, edit design & flow for maximum results Website theme developed for Wordpress, Drupal or SEO-Cart Blog deployed with a posting schedule for an expert blogger Social media accounts setup (YouTube, Facebook, Twitter, LinkedIn) Awesome content created on a continuum & syndicated Link bait and link building activities parallel social media Monitoring tools and firms such as Positive Searches protect identity Local SEO firms, such as 29Prime.com help dominate the local area Video marketing experts, such as ReelSEO, create a viral video campaign PR Experts, such as PorterPR.com, help get business featured on and offline
14. Setting Resource Expectations Risk Management If using a vendor, is there a service guarantee? Can you start with a conservative initial budget? Can you review sample reports from past clients? Did you speak with at least 3 references? Will the resource work on a performance basis?
15. In-House or Outsource Considerations Agency fees (labor is a fraction of the cost you pay) Employees may get stuck in a daily routine Doing things right the first time (avoid having to re-engineer anything) Consultants may provide the best blueprint for your employees Can you afford to assign a “Rockstar” to each Internet Marketing channel?