10. Blended Vs Pure Google Results @belasco / @seoverflow http://www.davidmihm.com/blended-vs-pure-local-search.shtml
11. Anatomy Of A Blended Result @belasco / @seoverflow Link To Website (website title tag or biz name) Address and Phone Number Website Title Tag, Meta Description or Google Places Description Star rating and link to Place Page Link To Place Page Map Marker in alpha order. Snippet from a review Direct link to reviews on other websites
You may have one even if you didn’t create it. Make it say what you want it to say about your business.
Like education, training, experience, professional memberships, certifications, awards, etc
Reviews are exactly what people looking for a local business want, so reviews influence Google Maps results.
Actually look at all of these pages to: Verify information is correct Find opportunities (Upgrade a free listing, find a place people can review you, etc.)