Optimize Your Bottom line: What You Need To Know About SEO
•Télécharger en tant que PPT, PDF•
1 j'aime•2,401 vues
Mike Belasco's presentation as delivered at DM Day May 2010 by the Rocky Mountain Direct Marketing Association in Denver, Colorado.
![Optimize Your Bottom Line: ,[object Object],presented by seOverflow](https://image.slidesharecdn.com/rmdma-dmday-100520173752-phpapp01/85/Optimize-Your-Bottom-line-What-You-Need-To-Know-About-SEO-1-320.jpg)
![[object Object],[object Object],[object Object],[object Object],seOverhaul Your Business](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à Optimize Your Bottom line: What You Need To Know About SEO
Similaire à Optimize Your Bottom line: What You Need To Know About SEO (20)
Plus de Inflow
Plus de Inflow (9)
Dernier
Dernier (10)
Optimize Your Bottom line: What You Need To Know About SEO
- 8. Anatomy of The SERP Organic/Universal Results Pay Per Click Local 7 Pack
- 9. Who Gets The Clicks? Search Engine Market Share
- 11. Organic vs Paid Search Advantages of Organic Search Advantages of Paid Search More traffic on the same keywords Quick to market Trusted more by the public Easy to cast a wide net Cheaper over the long term (for some) Ability to geo-target customers Not prone to click fraud Control over traffic levels
- 12. The ROI Of SEO
- 19. Keyword Research: The Long Tail
- 21. The Keyword Matrix Example URL Keyword 1 Keyword 2 Keyword 3 /home.html donuts best donuts tasty donuts /chocolatedonuts.html chocolate donuts chocolate frosted donuts /sprinkedonuts.html sprinkle donuts rainbow sprinkle donuts chocolate sprinkle donuts
- 26. Link Building
- 29. Getting Links Start By Spying On Your Competitor’s Links Use OpenSiteExplorer to view most of the links coming into your competitor’s websites. http://www.opensiteexplorer.com Which of these links can you get? Any idea generated by looking at their strategy?
- 35. Anatomy of The SERP Organic/Universal Results Pay Per Click Local 7 Pack
- 37. Off-page Optimization For Local presented by seOverflow
- 39. A Google Maps Listing
- 46. Reviews and Local Search presented by seOverflow The Impact of Reviews on Local Search
- 49. On-page Optimization for Local Making Your Website Work in Local Search
- 53. What’s Wrong With This?
Notes de l'éditeur
- Give example of ranking for keyword which no one searches on or would not convert Example: You are a personal injury lawyer, but you rank well for ‘denver lawyer’ You may get calls for divorces
- Give example of ranking for keyword which no one searches on or would not convert Example: You are a personal injury lawyer, but you rank well for ‘denver lawyer’ You may get calls for divorces
- Can be expanded into URL 2 for indented listing targeting
- Popularity contest, with the more popular kids votes counting more than everyone else. Also can think of some votes as “superdelegate” votes and carrying more weight. CNN vs your little brother’s myspace. Relevancy matters too- a site that has content relating to yours will be a better link than from a random site. The fewer number of links on page, the more juice each link carries- that is the “PR Pie” pieces are all bigger. Probably familiar with the Page Rank (free SearchStatus plug in on FF). But don’t get carried away with the PR, as Google only calculates this every so often. Look at it, but don’t obsess. Again, be more concerned with the number of outgoing links on the page. No follows don’t count on SERPS- use Firefox no-follow plugin. Can get it at http://www.quirk.biz/searchstatus Text links better Age of link, and to some extent the page. Age can equal trust. Links age like fine wine and fancy cheese
- Paid- SevenSeek, Octopedia. Multiple purchasing options for listings. Free- you get what you pay for, but still can find some good ones if you look Niche- industry specific, paid and free. Google good tool to find these: industry + directory General- wide variety of categories, everything from Plastic Surgeons to Power Tools Make sure category is indexed- R click, SEO Open (plug in), Google, Google Cache Article sites- content should be well written, but no need to make it “social media style” -good way to get some text links if article is accepted EASY- turn an article into a slideshow using powerpoint (Slideshare.net) Guest Articles- articles used to offer content to other sites for links- many websites are content hungry!
- PR Web, other sites- be ready to spend money for this service. Great for site launch, product or service launch. Treat resource pages almost like a directory- consider relevance, indexed/not indexed, PR, total number of links, etc.
- Paid links- a bit controversial so go about it the right way. Where is the line drawn? Look for sites indicating they are in it to make money. Google ads, advertising opportunities, existing outbound text links. Find a relevant site and contact. Ideally want text link. Have something specific in mind when you contact. Know your budget. Do NOT fail to consider PR in the sense we discussed earlier, outbound link#, and indexed before you contact. Do not get talked into something you do not want- it’s the internet and there will be other sites. No link brokers, no sponsored posts/reviews.
- 302- some directories want to track clicks, so they send to page on their site first, then redirect to your site 301 and 302 are http status codes: 301 permanently moved and the code tells SEs to transfer the links and their value to new site (these are ok), 302 temporarily moved and code tells SEs to keep links and values pointing to temporarily redirected page (these not OK) Javascript- links in flash and javascript not spiderable No follows useless for link building. Reminder of FF plug in for no follows Page doesn’t necessarily need to be currently indexed, but make sure it CAN be indexed- Ex: pages behind form based navigation are no good (store locator)