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Search smarter
 using Google
By Serena Carpenter
serenacarpenter.com
      @drcarp
Search engine distribution
How search works
Google
•   Vary keywords during search queries
•   Word order
•   Capitalization does not matter
•   Ignores special characters (¶, £, €, ©, ®, ÷, §, %,
    (), @, ?, ! )
       • $, +, #
• Math
• Defaults to 10 – BAD
Quotations
• serena carpenter vs “serena carpenter”
Google search features
•   Time
•   Sunrise & sunset
•   Public data
•   Currency conversion
•   Flight schedules
define
Rollover preview
site:
•   site:edu “Search Engines”
•   site:harvard.edu “Search Engines”
•   exercise site:nytimes.com
•   exercise site:.gov
intext:
• site:.org intext:”Princess Amira Altaweel”
filetype:
• Think about image search as a filter
• .pdf, .jpg, .psd, .ppt, .pptx
Date filter
Translation
• Translates foreign pages
• Translator
~
-
jaguar -cars -football
Image source
• Home site
• Picture translation
Images
• Filter by similar
• Filter by color
Street View
Google Insights
Primary Research
• E-Resources
   – http://er.lib.msu.edu/indexabstract.cfm
   – Google Scholar
• Topic search engines
   – http://www.lib.msu.edu/resources/articles.jsp
   – PsychINFO, MEDLINE, Comm & Mass Media Complete
• Research journal title
   – http://www.lib.msu.edu/
• Data and statistics
   – http://er.lib.msu.edu/numdata.cfm
Mini-quiz
You run two searches: [Golden Retriever] and
[golden retriever].

1. The top results would be the same.
2. The top results would be different.
You are looking at pictures of dogs, and would like more
that are visually similar to the one image. What do you
do next?

1. Revise the words in the search box to read: [dogs
   more like this].
2. Mouse over the image you like, and click on the link
   that says Similar.
3. Open the filters in the column on the left and click
   Similar.
You want to search exclusively within the
Humane Society website (humanesociety.org) to
find pages about puppy training. What would be
the best query to type into the search box?
  1. site:humanesociety.org puppy training
  2. humane society puppy training
  3. puppy training pages in humansociety.org
     website
  4. i need info about puppy training from
     humanesociety.org
You run two searches: [mountain dog] and [dog
mountain]
  1. The top results would be the same.
  2. The top results would be different.
What does the ellipsis (...) between the two
phrases means?
  1. The two phrases are parts of the same sentence.
  2. The two phrases are on the same page, but are
     not necessarily part of the same sentence or
     idea.
  3. The missing text, represented by the ellipsis, is
     not important to the meaning of the page.
     Google is displaying sentences from two
     different websites.

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Optimize your Google searches

  • 1. Search smarter using Google By Serena Carpenter serenacarpenter.com @drcarp
  • 4. Google • Vary keywords during search queries • Word order • Capitalization does not matter • Ignores special characters (¶, £, €, ©, ®, ÷, §, %, (), @, ?, ! ) • $, +, # • Math • Defaults to 10 – BAD
  • 5. Quotations • serena carpenter vs “serena carpenter”
  • 6. Google search features • Time • Sunrise & sunset • Public data • Currency conversion • Flight schedules
  • 9. site: • site:edu “Search Engines” • site:harvard.edu “Search Engines” • exercise site:nytimes.com • exercise site:.gov
  • 11. filetype: • Think about image search as a filter • .pdf, .jpg, .psd, .ppt, .pptx
  • 13. Translation • Translates foreign pages • Translator
  • 14. ~
  • 16. Image source • Home site • Picture translation
  • 17. Images • Filter by similar • Filter by color
  • 19.
  • 20.
  • 21.
  • 23. Primary Research • E-Resources – http://er.lib.msu.edu/indexabstract.cfm – Google Scholar • Topic search engines – http://www.lib.msu.edu/resources/articles.jsp – PsychINFO, MEDLINE, Comm & Mass Media Complete • Research journal title – http://www.lib.msu.edu/ • Data and statistics – http://er.lib.msu.edu/numdata.cfm
  • 24. Mini-quiz You run two searches: [Golden Retriever] and [golden retriever]. 1. The top results would be the same. 2. The top results would be different.
  • 25. You are looking at pictures of dogs, and would like more that are visually similar to the one image. What do you do next? 1. Revise the words in the search box to read: [dogs more like this]. 2. Mouse over the image you like, and click on the link that says Similar. 3. Open the filters in the column on the left and click Similar.
  • 26. You want to search exclusively within the Humane Society website (humanesociety.org) to find pages about puppy training. What would be the best query to type into the search box? 1. site:humanesociety.org puppy training 2. humane society puppy training 3. puppy training pages in humansociety.org website 4. i need info about puppy training from humanesociety.org
  • 27. You run two searches: [mountain dog] and [dog mountain] 1. The top results would be the same. 2. The top results would be different.
  • 28. What does the ellipsis (...) between the two phrases means? 1. The two phrases are parts of the same sentence. 2. The two phrases are on the same page, but are not necessarily part of the same sentence or idea. 3. The missing text, represented by the ellipsis, is not important to the meaning of the page. Google is displaying sentences from two different websites.

Notes de l'éditeur

  1. t global website traffic reported by seoMoz, Compete, Nielson-Net, Alexa, and Karma Snack's Snackfolio traffic analytics. The data is monitored and updated twice a month. July 2012http://www.karmasnack.com/about/search-engine-market-share/
  2. -a who –the who; sky blue or blue sky; black and white or white and black-capitalization, special characters don’t matter except: #, C++, $100, or company name followed by a + will let search through G+ results. … The three dots means that Google has extracted the results that match your search keywords… it is called the snippet
  3. Get to know the usage of quotes if you don’t already. Delete the word “the”
  4. movies lansing miweather lansing mi… on the side it tells you where google is getting the information from time phoenix az HA 124 – flight informationGoogle search features
  5. mmigrants send money home – remittance Define function – click on audio icon to hear pronunciation
  6. bar to see the documents, rather than clicking on each search result. The three dots means that Google has extracted the results that match your search keywords… it is called the snippet
  7. site: operator basically tells Google “I want you to only show me results from specific Web sites or domains I specify.” Operator is something add to tell Google to do something. site:.gov. You can not have a space between the semi-colon. Kml- Google Earth data setsSite:standford.edufiletype:pdf
  8. Text in the middle of them. This word has to be in the text. Like someone’s name. Intext: A princess, Social activist, human rights defender, Internationally recognized and awarded charity organizer and a fashion Icon. She is a perfect model for the young generation of females in her Country.
  9. Understanding different media – “resume” at the bottom you will see images of resumes. You may have not thought of using image search on how to write a resume. You can also search for videos
  10. Left hand panel and Date range limiting“Show search tools” – Limiting the results by timeLaws in fugu preparation- news. Content, sites updated in the past 24hours… click the X, and you click on news to get results from a specific time period.
  11. search for content in different languages – Eurozone. What do the Greeks think about it, but show up in English. Dolphin temples
  12. However you can let Google use more synonyms and even focus the results on them. The ~ operator prompts Google to use more synonyms and related searches which gives you more clues on the topic:
  13. And you can even prompt Google to search only for synonyms excluding the base search term from search results: -to exclude a term from search results… salsa –music –tomatoes
  14. How do you figure where an image comes from?You can drag an image to the images search bar to submit a file and it will show where the most likely place it originally came from. Figure out where this place is. You can take a picture of any item and drag and drop it into search box.Al Musmak Castle
  15. You can filter image searches color by selecting the color palette by selecting images that are primarily one color. Colors imply context… like fossils in gray rock. Fast way to find black and white images or old photos. When you click on photo, and select similar, you will get a lot of similar photos. You can color filter on iPhones,.
  16. MapDrag yellow guy to points to enable street view… click panelThis is a deserted village, which is situated on a cliff top, which is situated some thousand meters above the surrounding valley and field. When the desert was populated, the villagers were supplied food and other amenities by means of a rope hung from an iron stand above. eiffel tower, Avenue Anatole France, Paris, France
  17. Hot teaGoogle web searches to compute how many searches have been done for the terms you enter, relative to the total number of searches done on Google over time. We then show you a graph with the results – our Search Volume Index graph. Currently, Google Trends is only available in English and in Chinese.
  18. l if you’re a journalist looking to anticipate what readers are looking for, or if you’re looking for a historical search pattern.Hot tea