On December 4, 2013, Serena Software introduced new versions of Serena Release Manager, Serena Service Manager and SBM. This presentation is a brief introduction to the announcements with detail on how Serena Release Manager v5 addresses both the automation and people coordination and collaboration of a successful application release lifecycle. More detail is at http://www.serena.com/release

1. Introducing Serena
Release Manager v5
Serena Software
December, 2013
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2. About Serena Software
IT Software Provider
We help Global 2000 enterprises
build and release better software
Orchestrated Solutions
Process-centric solutions built on
customer-proven IT process platform
Orchestrated Dev, Release and Service Solutions
Application Lifecycle
Management
Dimensions CM
PVCS
ChangeMan ZMF
Release
Management
Serena Release Manager
ITSM
Serena Service
Manager (SSM)
IT Process Automation
Serena Business Manager (SBM)
Global Scale
 200+ R&D engineers
 15+ global locations
 Follow-the sun support
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Financially Solid
 $200M+ revenue
 33 years delivering software
 Silver Lake portfolio company
SERENA SOFTWARE, INC.

3. The News
Introducing Serena Release Manager v5
 The first solution to orchestrate the entire release lifecycle, adding people
process automation to application deployment automation.
 Available mid-December, along with new capabilities in SBM and SSM
The Problems Today
Solved in Serena Release Manager v5
Delays, mistakes and missed deliveries from poor
release visibility
Actionable insight from timeline views, KPIs
dashboards and proactive notifications
Release processes managed with email, Excel,
SharePoint and conference calls
One product that coordinates and automates the
entire release lifecycle
Costly rework and waste from manual,
undocumented handoffs between Dev and Ops
Automate hand-offs with detailed Turnover
Requests and Application Release Runbooks
Deployments automated with homegrown scripts
and multiple point products
Model-driven automation for consistent, repeatable
deployments
Silos of automation created from a plethora of
upstart automation providers
One customer-proven process platform integrated
through Deployment Hub
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SERENA SOFTWARE, INC.

4. The Problem
Software can be a key
differentiator in every
business today
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Agile development has
increased the pace of
innovation
SERENA SOFTWARE, INC.
But has just pushed the
bottleneck down to IT
Operations

5. Slow, Costly and Error-Prone
Application Releases
Stalled commuter trains for
3 hours
Lost $440M in 45 minutes
Knight Capital
Poor release quality due to
ineffective hand-offs
between Dev and Ops
Global Commercial Bank
BART
Time consuming and
error-prone manual
deployments
Global Insurer
50% of companies are
dissatisfied with key portions
of their release management
process
Forrester Research
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Human errors deploying to
100 servers, no standard
process and no audit trail
Regional Retailer
95% of IT organizations lack a
centralized release management
process…and this contributes
up to 80% of production
defects
Gartner
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6. Thus, the DevOps Movement
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7. Deployment Automation is Necessary
…but insufficient
Automating code and infrastructure deployments is a good
first step but doesn’t solve the people and process problem
The Release Lifecycle
Request &
Define
Develop
Build
QA
Unit
Test
SIT
Deploy
UAT
The Path-to-Production
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SERENA SOFTWARE, INC.
PreProd
Operate &
Service
Prod

8. Poor Hand-offs and Coordination
Delay Releases, Drive Costs, Waste Effort
Poor release visibility and traceability throughout
Request &
Define
Develop
Ad-hoc and manual
methods to communicate
requirements and release
attributes
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QA
Deploy
Inefficient hand-offs,
environment
inconsistencies, rework
and delays
Operate &
Service
Uncertainty on release
contents and timing, lack
of trust, downtime

9. Only Serena Release Manager
Provides Process Orchestration and Deployment Automation
Release Manager
Orchestrate the Process
Request &
Define
Coordinate the Team
Develop
QA
Deploy
Operate &
Service
Automate the Deployment
Deployment Hub
Build
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Unit
Test
SIT
UAT
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PreProd
Prod

10. Three Key Capabilities of
Serena Release Manager v5
Serena Release Manager eliminates the complexities of release
management by enabling companies with:
1. Visibility, Control and Standardization of the Process
• New: Actionable Release Dashboards
• New: Best Practice Release Processes
2. Coordination and Collaboration for Release Teams
• New: Turnovers and Runbooks
• New: Environment Management
• New: Lifecycle Activity Feed
3. Automation of Application Deployments
• New: Deployment Hub
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11. Actionable Release Dashboards
Insight into the entire release lifecycle
• Calendars and timeline views of:
• Release trains
• Applications releases
• Environments
• Turnovers
• Out-of-the-box KPIs
• Real-time tracking: actual vs. plan
• Customizable, role-based
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12. Best Practice Release Process Templates
Streamline and accelerate the release lifecycle
• Easily tailored processes
• Single system of record for
release planning and
execution
• Schedules
• Milestones
• Gates and Approvals
• Automatic cycle-time
capture
• Built-in audit trails for
compliance and root cause
analysis
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13. Turnovers and Runbooks
Eliminate error-prone handoffs and deployments
• Real-time calendar view of
turnover schedule
• Define, build, orchestrate
and manage all deployment
turnovers and tasks
• Automate large volume,
highly repetitive tasks
across environments, tools
and teams
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14. Environment Management
Improve availability and readiness of preproduction environments
• Calendar shows
environment contention
and availability issues
• Process drives environment
provisioning, management,
and decommissioning
• Automatic notification of
environment readiness and
status changes
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15. Lifecycle Activity Feed
Communicate and collaborate across teams
• Social views enable
collaboration on trains,
apps, turnovers,
deployments and more
• Post status updates, notes
and requests for help
• Threads grouped by the
stages of the release
• Follow an item, person or
issue with status updates
via Twitter, Yammer, email
or SMS.
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16. Deployment Hub
Leverage existing deployment and automation tools
• Automated deployment
process replaces scripting
and manual actions
• Supports Serena and thirdparty automation tools
• Easy to use graphical editor
for designing deployments
• Enterprise security and
scalability
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SERENA SOFTWARE, INC.

17. Serena’s Continued Innovation
in Release Management
2013
2012
2011
2010
2009
Awarded Pink
Innovation of the
Year
Introduced First
Serena Release
Manager
Solution
Introduced
Application Release
Manager
for Mainframe
“DevOps” coined
for first meetups
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SERENA SOFTWARE, INC.
Introduced First
Enterprise-Class
Deployment
Automation
Launched
Serena Release
Manager v5,
bringing
together
process and
automation

18. Typical Serena Release Manager
Success Stories
Global Commercial Bank
$25B+ revenue
US On-line Brokerage
$2B+ revenue
• Enabled better control over the end-toend release process
• Integrated with HP ALM, Service Now and
Serena mainframe change mgmt software
• Provides status updates to Dev as
release goes through QA, UAT, Production
• Release dependencies were tracked
manually. Made scheduling 80 releases per
quarter across 8 QA environments
challenging.
• Created better visibility into available
environments, release schedules
• Helps QA tackle the high volume of releases
US Investment Management Firm
$1B+ revenue
Swiss Insurance Company
$33B+ revenue
• No formal release process. 2-person team
unable to keep up with development updates.
• Implemented Serena Release Manager
• QA delays cost the business £1.6m in manhours in 2012; defective releases cost £1.4m
in 2012
• Redeployed 1 FTE to higher value tasks,
and saved $200k/year insourcing config mgmt
• Headquarters demanding more
auditability across release process
• 3x increase in deployment throughput
• Allowed company to rapidly move application
code across environments
• 75% reduction in deployment errors
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19. Also Announcing New Versions of
SBM, SSM
Application Lifecycle
Management
Dimensions CM
PVCS
ChangeMan ZMF
Release
Management
Serena Release Manager
ITSM
Serena Service
Manager (SSM)
IT Process Automation
Serena Business Manager (SBM)
Serena Business Manager (SBM) and Serena Service Manager (SSM)
• New Work Center
A unified, centralized workspace for stakeholders and users to view, track and act on their work
items/issues while coordinating and collaborating with team members and stakeholders.
• Universal Search
New search enables easy access to information across all objects, projects and applications for
increased user efficiency.
• Completely Redesigned User Interface
Supports work management and visibility across any browser or mobile device.
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20. Thank You
For additional information about
this launch, including supporting
documents, videos, screenshots
and testimonials, please visit:
ser.so/srmv5launch