Bahcesehir Universitesi - MIS - Girisimcilik ve Inovasyon Yonetimi - Hafta 4 - Ders Notlarım - İş Modelleri

1. Bahçeşehir Üniversitesi 5620 - Girişimcilik ve İnovasyon Yönetimi

2. Ajanda
• İş Modelleri
• Advertising
• Commerce
• Subscription
• Peer to Peer
• Transaction Processing
• Licensing
• Data
• Mobile
• Gaming

3. Advertising
• Display Ads - ex. Yahoo!
• Search Ads - ex. Google
• Text Ads - ex. Google
• Video Ads - ex. Hulu
• Audio Ads - ex. Pandora
• Promoted Content - ex. Twitter, Tumblr
• Paid content links - ex. Outbrain
• Recruitment Ads - ex. LinkedIn
• Lead Generation - ex. MoneySuperMarket
• Affiliate Fees - ex. Amazon Affiliate Program
• Classifieds - ex. Craiglist
• Featured listings - e.g. Yelp, Super Pages;
• Email Ads - as done by Yahoo, MSN
• Ad Retargeting - ex. Criteo
• Real-time Intent Ad Delivery
• Location-based offers - ex/ Foursquare
• Sponsorships / Site Takeovers - ex. Pandora

4. Commerce
• Retailing - ex. Boyner.com.tr
• Marketplace - ex. zet.com
• Crowdsourced Marketplace - ex. Threadless
• Excess Capacity Markets - Uber, AirBnB
• Vertically Integrated Commerce - ex. zizigo.com
• Aggregator - ex. Lastminute.com
• Flash Sales - ex. Markafoni, Trendyol
• Group buying - ex. Groupon
• Digital goods / downloads - ex. iTunes
• Virtual goods - ex. Zynga
• Training - ex. Coursera
• Pay what you want - ex. Radiohead
• Commission - ex. SharesPost
• Commission per order - ex. Seamless, GrubHub
• Auction - ex. eBay, Gittigidiyor
• Reverse Auction - ex Priceline
• Barter for services - ex. SwapRight

5. Subscription
• Software as a Service (SAAS) - ex. Salesforce
• Service as a Service - ex. Shopify
• Content as a Service - ex: Spotify, Netflix
• Infrastructure/Platform As A Service - ex. AWS
• Freemium SAAS - ex. Dropbox
• Donations - ex. Wikipedia
• Sampling - ex Birchbox
• Membership Services - ex Amazon Prime
• Support and Maintenance - ex 10gen, Red Hat
• Paywall - ex. NYTimes
• Voice and video-conferencing - ex. Uberconference

6. Peer to Peer
• P2P Lending - ex. Lending Club,
• P2P Gambling - ex. BetFair
• P2P buying - ex Etsy
• P2P insurance/home/car - ex (??)
• P2P computing (CrasPlan storage, or SETI@home)
• P2P service - ex. Mechanical Turk, TaskRabbit
• P2P Mobile WiFi/Tethering - ex (??)

7. Transaction Processing
• Merchant Acquiring - ex. PayPal (Online), Stripe
(Online), Square (Offline)
• Intermediary - ex. IP Commerce (POS 2.0), CardSpring
• Acquiring Processing - ex. Paymentech
• Bank Transfer - ex. Dwolla
• Bank Depository Offering - ex. Simple, Movenbank
(spread on average deposits)
• Bank Card Issuance - ex. Simple (interchange fee per
transaction)
• Fullfilment - ex. Amazon
• Messaging - ex. Peer-to-Peer SMS, IM, Group Msg.
• Telephony - ex. termination/origination in public
telephony networks (skype out/in)
• Telephony - ex. termination/origination within private
telephony cloud (e.g. native skype)
• Payment Gateways: Mobile -ex. Braintree
• Platform Monetization ("Tax") - Facebook Credits; iO6
30% cut.

8. Licensing
• Per Seat License - ex. Sencha
• Per Device/Server License - ex. QlikView
• Per Application instance - ex. Adobe Photoshop
• Per Site License - ex. Private cloud on internal
infrastructure
• Patent Licensing - ex. Qualcomm
• Brand Licensing - ex. Sesame Street
• Indirect Licensing - ex. Apple Volume Purchasing

9. Data
• User data - ex. BlueKai
• Business data - ex. Duedil
• User intelligence - ex. Yougov
• Search Data - ex. Chango
• Real-time Consumer Intent Data - ex. Yieldbot
• Benchmarking services - ex. Comscore
• Market research - ex. GLG

10. Mobile
• Paid App Downloads - ex. WhatsApp
• In-app purchases - ex. Zynga Poker
• In-app subscriptions - ex. NY Times app
• Advertising - ex. Flurry, AdMob
• Digital-to-physical - ex. Red Stamp, Postagram
• Transactions - ex Hailo

11. Gaming
• Freemium - Free to play w/ virtual currency - ex.
Zynga
• Subscription- ex. World of Warcraft
• Premium - ex. xBox games
• DLC - (Downloadable Content) - ex. Call of Duty
• Ad Supported - ex - addictinggames.co