1. How to track conversions in
better way using Google
Analytics
Submitted by : Serrah Mark

2. Introduction
● Google Analytics is the widely popular tool for monitoring and analyzing website
traffic.
● The insights provided by Google Analytics help webmasters to understand and
interact with their audience on a much deeper level.
● From small blogs to large Ecommerce site, everyone is making use of Google
Analytics in order to make their efforts and strategies more efficient.
References :
● http://thedigitaleraa.blogspot.in/2014/12/how-to-track-conversions-in-better-way.html
● http://en.wikipedia.org/wiki/Google_Analytics

3. Key conversion features of Google Analytics
Key conversion features of Google Analytics are :
● Attribute Model Comparison tool
● Ecommerce reporting
● Goal Flow
● Goals
● Data Driven Attribution
● Multi-channels Funnel
References :
● http://thedigitaleraa.blogspot.in/2014/12/how-to-track-conversions-in-better-way.html
● http://en.wikipedia.org/wiki/Google_Analytics

4. Social Analytics
● Apart from Google Analytics, there are many other analytics tools too.
● One of the important tool in current times is Social Analytics.
● By using Social Analytics webmasters can :
1. Listen to their audience and understand their preferences.
2. Keep track of latest trends.
3. Gather insights about customer behavior.
References :
● http://thedigitaleraa.blogspot.in/2014/12/how-to-track-conversions-in-better-way.html
● http://en.wikipedia.org/wiki/Google_Analytics

5. Social Analytics by LoginRadius
● Social Analytics tool by LoginRadius
contributes in improving the conversion
rates which is the prime goal of
business.
● Using social analytics tool, one can
become the conversion wizard of your
website.
● It offers precious insights after analyzing
user-base on several social networks.
References :
● http://thedigitaleraa.blogspot.in/2014/12/how-to-track-conversions-in-better-way.html
● http://en.wikipedia.org/wiki/Google_Analytics

6. Benefits of Social Analytics
The three main measurements offered by this tool are as following :-
1. User Analytics : Provides in-depth analysis of the likes, interests and
preferences of your user-base.
2. Activities Analytics : Provides in-depth analysis about what your audience is
doing on your site as well as on social media platforms.
1. Social Reach : Provides in-depth analysis about the referral visit to your content.
References :
● http://thedigitaleraa.blogspot.in/2014/12/how-to-track-conversions-in-better-way.html
● http://en.wikipedia.org/wiki/Google_Analytics

7. Conclusion
Analytics play an important role in achieving the desired
conversion rates of the business.
Read more about how analytics can help your website, here :
How to be a conversion tracking wizard using Google Analytics?
References :
● http://thedigitaleraa.blogspot.in/2014/12/how-to-track-conversions-in-better-way.html
● http://en.wikipedia.org/wiki/Google_Analytics

8. Thank-you