Παρουσίαση του Προέδρου του ΣΕΤΕ, κ. Ανδρέα Ανδρεάδη στο 7ο Βήμα του Μεταπτυχιακού Φοιτητή, ΤΙΤΑΝ, 27.03.12
1. Greek Tourism towards 2020
Andreas Andreadis
SETE President
MBA Forum
Thessaloniki, 27 March 2012
ΤΙΤΑΝ
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2. SETE aims constantly at boosting competitiveness and
demonstrating the key role of tourism in the Greek economy.
SETE is a non-governmental, non-profit organisation.
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3. Members fall into two general categories:
D. National Sectoral Tourism Unions
F. Individual Tourism Enterprises
SETE’s Members are:
Regular: 13 Unions of Tourism Enterprises &
491 Tourism Business Units
Associate:49.800 Tourism Enterprises &
8 Associations of Professionals
Total number of jobs (except Banks): more than 370.000
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4. • Represents its Members.
• Promotes the Public-Private Cooperation.
• Promotes cooperation across economic sectors.
• Informs about trends & developments in tourism.
• Member of UNWTO, EESC.
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5. Tourism’s socioeconomic contribution
2011
Contribution to GDP 16,5%
Direct & indirect employemnt
18,4%
(% in total employment)
Direct & indirect employemnt
758,3
('000)
Percentage of trade balance
38,6%
deficit covered by tourism
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6. Tourism’s socioeconomic contribution
2009
• Tourism multiplier = 2,18
Each Euro spent in tourism generates more than double
secondary consumption.
• Employment multiplier = 1,87
For every one direct job in tourism, almost one more is
created in the wider economy.
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11. Targets towards 2020
•Greece to be included in the world’s top ten tourism destinations.
•Direct and indirect tourism GVA to reach ~ €50 billion.
•Employment created by tourism to reach ~1.000.000 jobs.
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12. Improvement of the competitiveness
economic level
•Implementation of a simple, attractive and long-term stable tax system.
•Competitive VAT tax rate implemented to tourism services:
-VAT rate (6,5%) on tourism package and transportations.
-VAT rate (13%) on food, beverage and catering services.
•Competitive airport tax rates and improvements in the tariff system of
Athens International Airport (AIA):
-50% reduction in airport tax.
- 50% reduction in AIA’s tariffs .
•Simplification of bureaucratic procedures
(licensing and renewals, fast track process etc) .
•Reduction in non-wage cost. 12
13. Improvement of the competitiveness
functional level
•Upgrading tourism education and training.
•Revision of land use framework for tourism.
Completion of national cadastre.
•Development of regulatory framework for special forms of
tourism.
•Establishment of a Marketing Greece company.
•Development of integrated quality standards for destinations and
accommodations.
•Shortening the Schengen visas issuing procedure. 13
14. Investments
• Investments in strategic airports and ports. Cooperation with the
private sector to manage them. Upgrade of border entrance points.
• In addition to Piraeus, upgrade of 5 more ports as embarkation
centers.
• Building new and upgrading current marina capacity.
-Building 30 new marinas and intergrading 20 existing into one
modern and unified regulatory framework
(to reach total 85 marinas, 30.000 - 35.000 berths).
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15. Investments
• Add value to the core product “sea & sun”.
• 50% of the accommodation capacity (hotels & rented rooms) to be
on the top two levels, (currently less than 35%).
• 15 - 20 new large integrated resorts and
~50.000 vacation homes.
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16. International affairs
• Upgrade of Greece's role in the international tourism fora,
development of bilateral relations, preparation for tourism
interventions during the Greek EU Presidency in 2014.
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17. Markets
•Development of Athens and Thessaloniki as City Break Destinations.
•Boosting cultural tourism through the upgrade of
cultural sites infrastructure and better visitor management.
•Leadership in “Cruises” and “Sailing/Yachting” in East Mediterranean:
-Cruises: double embarkation share from 10% to 20% and achieving
incremental spent of €1 billion by 2021 (50% increase) .
-Sailing/Yachting: incremental of €1billion (100 % increase).
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18. Markets
• Maintain and increase share in mature markets
(Germany, UK, France etc).
• Gain share in new markets e.g.
Russia, Turkey, Israel, Balkan countries.
• Penetration in new dynamic markets (China, India, Brazil) and in new
growing segments (pensioners, students) in mature markets.
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