This document discusses the characteristics of Web 2.0 and its implications for journalism. Web 2.0 is defined as online media that operates interactively with users who help create, rate and debate content. Key aspects include participation, network effects from more users, and dynamic/user-generated content. For journalism, this means readers are more active, advertising is more fragmented, and reporters must understand tools like search engine optimization to cultivate online communities and content.

1. Web 2.0 and Journalism J 349T Writing for Online Publication School of Journalism, Texas at Austin Seth C. Lewis [email_address]

8. What’s old, what’s new Source: Tim O’Reilly, 2005