Presentation to Federated Media CM Summit in NY on June 1, 2009. - Why are social ads important? - introducing MySpace social interaction ads - 5 rules for social creative - Make your own Twitter ad

1. @seth
Date

5. introducing... MySpace Social Interaction Ads
!quot;#$%$&'()'*quot;+,-./$&,-0+quot;/

6. 7

7. 8

10. Some Creative Rules

11. 1/
Reverse the porn principle
Create content to be shared, not consumed

12. 2/
Make it easy to
pass along.

13. 3/
Ask interesting questions,
dont make statements

14. 4/
Allow your message
to adapt to its environment.

15. 5/
Focus on accuracy, not precision.

16. 5 rules to great social creative
01 / Reverse the Porn Principle
02 / Make it easy to pass along
03 / Ask questions
04 / Allow your message to be adapted to its environment
05 / Focus on accuracy not precision

19. No more lonely ads.
People are more
interesting than things.
Better for Users

20. Case Study: Self Service Twitter Ads