Completely revised and streamlined from last version
Critical analysis of Social Media with best practices for media and advertising professionals
- Why is Social Media so important?
- Key Insights:
-- Lose control
-- Stream Small
-- Create Socially
4. SOCIAL MEDIA
COMMUNICATIONS MEDIA
TWITTER
SKYPE FACEBOOK GOOGLE
EMAIL MYSPACE CABLE
FAX CRAIGSLIST TV
TELEPHONE EBAY RADIO
TELEGRAPH AOL PRINT
GUTENBERG
8. (honest, it did...)
“In videos posted on YouTube and elsewhere this
week, a Domino’s employee in Conover, N.C.
prepared sandwiches for delivery while putting
cheese up his nose, nasal mucus on the sandwiches.”
New York Times
April 16 2009
20. (for example...)
“Brands are now becoming conversation factors where academics,
celebrities, experts and key opinion formers discuss functional,
emotional and... social concerns.”
SIMON CLIFT
Unilever
21. 04.
Social Media provides a light-weight
CONTEXT FOR EXCHANGING INFORMATION.
35. 05.
Social Media is about lots of little stories told
IN SMALL GROUPS AT THE SAME TIME.
36. (as we were saying...)
“Utility doesn’t have to be this big thing. It can take place in smaller,
more frequent interactions.”
MARK ZUKERBERG
Facebook