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Fostering Open Culture In Higher Education
                       THE STORY OF PAT THE FILM & HIS QUEST TO BE OPEN




Andy Wasklewicz           Jenn Stringer                      Pat the Video
TECHNOLOGY ARCHITECT      DIRECTOR EDUCATIONAL TECHNOLOGY    AS HIMSELF
Setting the Stage
STANFORD SCHOOL OF MEDICINE CONTEXT
Overview
‣   Medical School Students: 400
‣   Students in 5+ years Graduate Students: 820
‣   Postdoctoral Scholars & Clinical Fellows: 1418
‣Undergraduate & graduate students outside the SoM served by the
school: 628
‣   Faculty: Practicing clinicians and researchers
Culture of Capture

-1980’s - Capture on VHS - available for checkout
-1998 - Streaming REAL media
-2007 - REAL downloadable
-2008 - H.264/.MP4 downloadable
at butIforII’llnow andOPENthat I will
   leastwithnever onlyseen a film
        today I’ll I’m locked away
        know Ito bestill film at
         in hope be a just
                   am
 But rightmeno just lookedsomeday
     and yes m other way again
             a I’ I’m beprayfilm
                proprietary format
                          a
No Policies
No Archiving
No Distribution
NO PLAN
Copyright Stanford School of Medicine 1997
I don’t want my lectures on THE INTERNET!
                  What about copyright and fair use?

You mean they will exist forever?

                          What if a student steals it?

What about my intellectual property?

            What if a student shares it with a friend?
1997




                                                                                      You mean they will exist forever?
                                     1998




                                             What about copyright and fair use?
                                     1999
                                     2000
                                     2001
                                     2002
                                     2003
                                     2004
                                     2005
                                     2006




                                                                                  =




What if a student shares it with a friend?           What if a student steals it?
No Policies
No Archiving
No Distribution
NO PLAN
No Policies
No Archiving
No Distribution
NO PLAN
Open Source                        Lice nsing
                           O pen
           ont ent   Ope
      pe nC             n Co
    O                          urse
                                    ware
               Open Media
Open Formats
                      Open
  Open Standa                Every
               rds                    thing
The Plan
POLICY AND CONVERSATION
Education and Discussion
‣   Listen to faculty concerns

‣   Engage in OPEN dialogue

‣   Partner with University Council
Releases and Rights
‣   University media release

‣   Stanford School of Medicine release

‣   Creative Commons Licensing
Student Responsibility
‣   Cover all course materials (electronic and hard copy)

‣   Provide students with more flexibility to access course materials

‣   Clarify policy on student sharing of course materials

‣   Address faculty concerns regarding redistribution of content
Content Access & Appropriate Use
Stanford University School of Medicine course materials are intended

for curriculum and course related purposes and are copyrighted by

the University. Appropriate access to this content is given for personal

academic study and review purposes only. Unless otherwise stated in

writing, this content may not be shared, distributed, modified,

transmitted, reused, sold, or otherwise disseminated.
Content Access & Appropriate Use
These materials may also be protected by additional copyright; any

further use of this material may be in violation of federal copyright law.

Violators of this policy will be referred to the Committee on

Professionalism, Performance and Promotion for disciplinary

purposes.
Archiving Policy
‣   How long to keep?

‣   Who decides?

‣   Retrieval
The Plan
MEDIAFLOW LECTURE CAPTURE SYSTEM
MediaFlow
MediaFlow Hardware
‣   500+ AV/IT components

‣   8 miles of AV fiber cabling

‣   220GHZ of processing power
AV Fiber
                                               Custom/Podcast Producer
Camera                           Encoders                 Primary Master




     External Fiber


                                               Custom/Xgrid




                                                                                                   Fiber Channel




                                    Publish

                                                                                      Shared Storage
                                       Sakai


                                        iTunesU                            RSS/ATOM



                                        YouTube


                                        Internal
MediaFlow Software
                                                           Preflight




               Archive Original         Text2Speech                     Add Watermark   Generate Bumpers




                                       Merge Movies                                     Merge Movies with
                                     without transitions                                   Transitions



                   Encode for iPod                    Encode for High                    Encode for iPod
                       Audio                           Quality Video                         Video




                    Add Chapters                    Generate Chapters




                                                      OCR Chapters
MediaFlow Open
‣   Systems design

‣   Open formats

‣   Plan to open source
Sing Along with Pat
at butIforII’llnow andOPENthat I will
   leastwithnever onlyseen a film
        today I’ll I’m locked away
        know Ito bestill film at
         in hope be a just
                   am
 But rightmeno just lookedsomeday
     and yes m other way again
             a I’ I’m beprayfilm
                proprietary format
                          a

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Fostering Open Culture In Higher Education

  • 1. Fostering Open Culture In Higher Education THE STORY OF PAT THE FILM & HIS QUEST TO BE OPEN Andy Wasklewicz Jenn Stringer Pat the Video TECHNOLOGY ARCHITECT DIRECTOR EDUCATIONAL TECHNOLOGY AS HIMSELF
  • 2. Setting the Stage STANFORD SCHOOL OF MEDICINE CONTEXT
  • 3. Overview ‣ Medical School Students: 400 ‣ Students in 5+ years Graduate Students: 820 ‣ Postdoctoral Scholars & Clinical Fellows: 1418 ‣Undergraduate & graduate students outside the SoM served by the school: 628 ‣ Faculty: Practicing clinicians and researchers
  • 4. Culture of Capture -1980’s - Capture on VHS - available for checkout -1998 - Streaming REAL media -2007 - REAL downloadable -2008 - H.264/.MP4 downloadable
  • 5.
  • 6. at butIforII’llnow andOPENthat I will leastwithnever onlyseen a film today I’ll I’m locked away know Ito bestill film at in hope be a just am But rightmeno just lookedsomeday and yes m other way again a I’ I’m beprayfilm proprietary format a
  • 7.
  • 12.
  • 13. Copyright Stanford School of Medicine 1997
  • 14.
  • 15.
  • 16. I don’t want my lectures on THE INTERNET! What about copyright and fair use? You mean they will exist forever? What if a student steals it? What about my intellectual property? What if a student shares it with a friend?
  • 17. 1997 You mean they will exist forever? 1998 What about copyright and fair use? 1999 2000 2001 2002 2003 2004 2005 2006 = What if a student shares it with a friend? What if a student steals it?
  • 22.
  • 27.
  • 28. Open Source Lice nsing O pen ont ent Ope pe nC n Co O urse ware Open Media Open Formats Open Open Standa Every rds thing
  • 29. The Plan POLICY AND CONVERSATION
  • 30. Education and Discussion ‣ Listen to faculty concerns ‣ Engage in OPEN dialogue ‣ Partner with University Council
  • 31. Releases and Rights ‣ University media release ‣ Stanford School of Medicine release ‣ Creative Commons Licensing
  • 32. Student Responsibility ‣ Cover all course materials (electronic and hard copy) ‣ Provide students with more flexibility to access course materials ‣ Clarify policy on student sharing of course materials ‣ Address faculty concerns regarding redistribution of content
  • 33. Content Access & Appropriate Use Stanford University School of Medicine course materials are intended for curriculum and course related purposes and are copyrighted by the University. Appropriate access to this content is given for personal academic study and review purposes only. Unless otherwise stated in writing, this content may not be shared, distributed, modified, transmitted, reused, sold, or otherwise disseminated.
  • 34. Content Access & Appropriate Use These materials may also be protected by additional copyright; any further use of this material may be in violation of federal copyright law. Violators of this policy will be referred to the Committee on Professionalism, Performance and Promotion for disciplinary purposes.
  • 35. Archiving Policy ‣ How long to keep? ‣ Who decides? ‣ Retrieval
  • 36. The Plan MEDIAFLOW LECTURE CAPTURE SYSTEM
  • 38. MediaFlow Hardware ‣ 500+ AV/IT components ‣ 8 miles of AV fiber cabling ‣ 220GHZ of processing power
  • 39. AV Fiber Custom/Podcast Producer Camera Encoders Primary Master External Fiber Custom/Xgrid Fiber Channel Publish Shared Storage Sakai iTunesU RSS/ATOM YouTube Internal
  • 40. MediaFlow Software Preflight Archive Original Text2Speech Add Watermark Generate Bumpers Merge Movies Merge Movies with without transitions Transitions Encode for iPod Encode for High Encode for iPod Audio Quality Video Video Add Chapters Generate Chapters OCR Chapters
  • 41. MediaFlow Open ‣ Systems design ‣ Open formats ‣ Plan to open source
  • 42.
  • 44. at butIforII’llnow andOPENthat I will leastwithnever onlyseen a film today I’ll I’m locked away know Ito bestill film at in hope be a just am But rightmeno just lookedsomeday and yes m other way again a I’ I’m beprayfilm proprietary format a