1. AND
Alexandre
Gérard, CEO
inov-On Group
You want to
move
towards a
WHY
company.
Want
Everyone will
move
towards a
WHY
company.
Goal
People are going
to engage.
Desirable Effect
People are going to feel
inherently equal.
Intermediate Effect
You must kill a
number of
attributes of
pow er in the
company.
Action
Your company
must exceed
its current
performance.
Need
Your are the
owner of a
HOW company.
Precondition