We breakdown Twitter’s new polling feature and show you how to use them for greater business success

1. POLLS
What They Are and How Your
Business Can Use Them

2. Twitter Polls
Twitter recently announced the release of its new Polls feature, which allows you to create
polls to gather feedback directly on the platform.
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3. Twitter Polls
Any twitter user can participate in as many polls as
they’d like, and their answers are never shared
publicly—however, polls on Twitter aren’t an
entirely new feature.
Twitter users have been informally polling using
retweets as “agree” and favorites as “disagree,” or
vice versa, since its inception. But the site’s Poll
feature now does this natively, allowing you to
create 2-option polls and open them to all Twitter
users for 24 hours.
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4. What They Are
Polls are a great way to get the Twitter-using public’s opinion on literally anything, and can
also be used cleverly to improve your business. Below, we show you 3 ways your business
can start taking advantage of Twitter polls.
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5. 3 Ways Your Business can
Start Taking Advantage of
Twitter Polls
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6. 1. Gather Data and Opinions
Twitter polls are a quick and easy way to assess public preference on a topic and can be
used to bolster your content. You can even embed polls into your content to instantly gather
data from those reading and entice them to come back to learn the outcome. Once the poll
closes, readers will still see the final results within your content, further enriching your post.
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7. 2. Get Feedback on Preferred
Content Types and Topics
Wondering if you’ll get more engagement via an infographic or video? Set up a Twitter poll!
Instead of spending time digging through analytics to assess the types of content your
audience prefers, you can simply create a Twitter poll and ask them directly.
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8. 3. Product Evaluation
Instead of mailing or emailing surveys to your customers asking for product feedback you’ll
likely never receive, you can open a Twitter poll to reach customers where they prefer to
spend their time. Use the poll to test hypotheses or see if they even use a specific product
feature, but remember that your poll is limited to two options. Some question format
examples you might want to use include:
 Is X valuable to you? Yes or No
 Which product feature do you use more regularly? X or X
 What new product feature would you most like to see? X or X
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9. Website: www.sevenatoms.com | Phone: 415.513.0435 | Email: info@sevenatoms.com
Public opinion on Twitter polls is still up in the air (perhaps that could be the
subject of your first poll!) so don’t be afraid to get creative and have fun with
them. You might even become the newest Twitter trendsetter.
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