1) The document provides statistics on device and mobile internet trends from data collected by Sevenval in July 2009. 2) Key findings include that Germany accounted for 68.82% of page impressions, the iPhone and iPod Touch were the most popular devices, and Safari was the most used mobile browser. 3) The data is intended to provide insight into mobile ecosystem trends and be valuable for mobile content and application developers.

1. Device Trends
Basic Monthly Edition
July/2009
Sevenval Data Pool
http://www.sevenval.de
Sevenval GmbH
Bahnhofsvorplatz 1 Phone: +49 221 65007 0
50667 Cologne, Germany Fax: +49 221 65007 65
http://www.sevenval.com Email: devicetrends@7val.com
Copyright © 1999 - 2009 Sevenval GmbH

2. Revision July/2009, 08-02-2009 Basic Monthly Edition | 2
Table of Contents
1. Goal of this report ....................................................................................................................... 2
2. Overall ...................................................................................................................................... 3
3. Countries ................................................................................................................................... 5
4. Internet Service Provider .............................................................................................................. 6
5. Groups ...................................................................................................................................... 7
6. Device Manufacturers .................................................................................................................. 8
7. Devices ..................................................................................................................................... 9
8. Display Sizes ............................................................................................................................ 10
9. Mobile Networks ....................................................................................................................... 11
10. Controls ................................................................................................................................. 12
11. Mobile Web ............................................................................................................................ 13
12. Client Side .............................................................................................................................. 19
13. Multimedia ............................................................................................................................. 23
14. About .................................................................................................................................... 30
1 Goal of this report
This is a new report with mobile market level data derived from mobile data collected by Sevenval. We hope that
this data snapshot will provide insight into trends in the mobile ecosystem and expect that this data will be valuable
for site publishers, advertisers and content and/or application developers.
Sevenval stores and analyzes the data from every request from any mobile network that is collaborating with the
Sevenval Device Trends Project. It uses them to optimize mobile services. We share some of this data with the mobile
community. With Sevenval's Device Trends we want to provide the attached network communities with relevant
usage information.

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2 Overall
How many page impressions are mobile ?
mobile (78.88 %)
desktop (11.74 %)
bot (8.63 %)
Other (0.75 %)
Figure 1. PI Types
59 066 085 Page Impressions in the participating projects watched in the period from 2009-07-01 to 2009-07-31. Only
mobile Page Impressions are subject of the following analysis.

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Page Impressions
What are the days with the most intense mobile usage?
GB
DE
Misc
FR
AT
CH
Time
- %of Total PIs
07- 06 07- 10 07- 14 07- 19 07- 23 07- 27 07- 31
0
1
2
3
4
Figure 2. Load Peaks/day
What are the times with the most intense mobile internet usage?
GB
DE
Misc
FR
AT
CH
Time
- %of Total PIs
04 07 10 14 17 20 23
0
2.5
5
7.5
Figure 3. Load Peaks/GMT hour

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3 Countries
What are the countries most users are coming from?
DE (68.82 %)
AT (10.67 %)
GB (5.66 %)
CH (4.74 %)
FR (1.7 %)
US (1.47 %)
Misc (6.94 %)
Country Jul/2009 Jun/2009 May/2009 Trend
1. Germany (DE) 68.82 70.00 71.97
2. Austria (AT) 10.67 11.41 10.03
3. United Kingdom (GB) 5.66 4.79 4.71
4. Switzerland (CH) 4.74 4.79 4.22
5. France (FR) 1.70 1.39 1.36
6. United States (US) 1.47 1.28 1.27
7. Norway (NO) 0.97 0.92 0.95
8. Netherlands (NL) 0.73 0.60 0.59
9. Spain (ES) 0.43 0.35 0.33
10. Canada (CA) 0.37 0.23 0.20
Total 95.56 95.76 95.63
Table 1. Overall Distributed Top 10 Countries

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4 Internet Service Provider
Which Internet Service Providers are used for access?
E- Plus Mobilfunk GmbH (7.02 %)
o2 (Germany) GmbH & Co. OHG (7.35 %)
Vodafone D2 GmbH (9.81 %)
Deutsche Telekom AG (9.93 %)
T- Mobile Deutschland GmbH (22.73 %)
Research In Motion UK Limited (3.56 %)
Hutchison 3G Austria GmbH (3.42 %)
Arcor AG (2.6 %)
Mobilkom Austria AG (2.46 %)
T- Mobile Austria GmbH (2.09
%)
Unisource Business Networks
(Schweiz) AG (1.6 %)
Alice DSL (1.36 %)
Misc (26.07 %)
Service Provider Jul/2009 Jun/2009 May/2009 Trend
1. T-Mobile Deutschland GmbH 22.73 21.95 23.44
2. Deutsche Telekom AG 9.93 9.95 10.36
3. Vodafone D2 GmbH 9.81 9.99 9.98
4. o2 (Germany) GmbH & Co. OHG 7.35 7.18 7.51
5. E-Plus Mobilfunk GmbH 7.02 7.37 7.45
6. Research In Motion UK Limited 3.56 3.61 3.60
7. Hutchison 3G Austria GmbH 3.42 3.63 3.24
8. Arcor AG 2.60 2.76 2.59
9. Mobilkom Austria AG 2.46 2.74 2.32
10. T-Mobile Austria GmbH 2.09 2.22 2.00
Total 70.97 71.4 72.49
Table 2. Top 10 Internet Service Provider

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5 Groups
In which groups are impressions assigned?
Portals (64.88 %)
News & Media (17.39 %)
Search & Information (9.3 %)
Community (7.51 %)
Misc (0.93 %)
Groups Jul/2009 Jun/2009 May/2009 Trend
1. Portals 64.88 62.41 64.83
2. News & Media 17.39 18.63 16.93
3. Search & Information 9.30 9.68 9.46
4. Community 7.51 8.42 7.93
5. Finance 0.93 0.86 0.84
Total 100 100 99.99
Table 3. Impression Groups

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6 Device Manufacturers
Which are the preferred device manufacturers?
Nokia (26.22 %)
Apple (32.78 %)
Sony Ericsson (12.07 %)
Research In Motion (9.8 %)
HTC (7.18 %)
Samsung (5.59 %)
LG (1.91 %)
Misc (4.45 %)
Manufacturer Jul/2009 Jun/2009 May/2009 Trend
1. Apple 32.78 31.02 28.83
2. Nokia 26.22 26.67 27.87
3. Sony Ericsson 12.07 13.35 13.59
4. Research In Motion 9.80 9.56 9.52
5. HTC 7.18 7.87 7.91
6. Samsung 5.59 5.69 5.82
7. LG 1.91 1.96 1.86
8. Microsoft 0.96 1.03 1.16
9. Google 0.77 0.01 0.01
10. IXI 0.68 0.71 0.72
Total 97.96 97.87 97.29
Table 4. Shares of Top 10 Device Manufacturers

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7 Devices
Which are the most favored devices?
- %of Total PIs
Apple -
iPhone
Apple -
iPod Touch
Nokia -
N95
Nokia -
E71
Nokia -
5800
XpressMusic
Research In
Motion -
BlackBerry
9000
Research In
Motion -
BlackBerry
8310
Nokia -
E51
Samsung -
SGH- F480
Nokia -
6300
0
10
20
30
27.95
4.83
3.82 3.35 3.14 2.8
1.86 1.62 1.56 1.42
Handset Models Jul/2009 Jun/2009 May/2009 Trend
1. Apple - iPhone 27.95 26.22 24.05
2. Apple - iPod Touch 4.83 4.79 4.78
3. Nokia - N95 3.82 4.19 4.77
4. Nokia - E71 3.35 3.34 3.27
5. Nokia - 5800 XpressMusic 3.14 2.79 2.33
6. Research In Motion - BlackBerry 9000 2.80 2.62 2.51
7. Research In Motion - BlackBerry 8310 1.86 1.87 1.94
8. Nokia - E51 1.62 1.77 1.84
9. Samsung - SGH-F480 1.56 1.60 1.61
10. Nokia - 6300 1.42 1.45 1.63
Total 52.35 50.64 48.73

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8 Display Sizes
What are the screen resolutions of the devices?
320x480 (33.67 %)
240x320 (34.75 %)
320x240 (8.42 %)
360x640 (3.66 %)
480x320 (2.8 %)
176x220 (2.21 %)
480x800 (2.05 %)
240x400 (1.76 %)
128x160 (1.43 %)
360x480 (1.22 %)
480x360 (1.07 %)
Misc (6.96 %)
Width x Height Jul/2009 Jun/2009 May/2009 Trend
1. 240x320 34.75 37.83 40.11
2. 320x480 33.67 32.36 29.87
3. 320x240 8.42 8.62 8.72
4. 360x640 3.66 2.81 2.33
5. 480x320 2.80 2.62 2.51
6. 176x220 2.21 2.49 2.62
7. 480x800 2.05 1.47 1.28
8. 240x400 1.76 2.16 1.92
9. 128x160 1.43 1.56 1.60
10. 360x480 1.22 1.27 1.25
Total 91.97 93.19 92.21
Table 5. Distribution of overall devices display dimensions

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9 Mobile Networks
Which mobile networks are used?
- %Total PIs
HSDPA UMTS WLAN EDGE GPRS
0
25
50
75
100
Jul/2009 Jun/2009 May/2009 Trend
1. GPRS 94.87 95.00 95.00
2. EDGE 79.82 80.00 79.61
3. WLAN 60.42 58.18 56.14
4. UMTS 51.00 65.19 70.22
5. HSDPA 28.47 28.57 28.70
Table 6. Technical Bearer Support

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10 Controls
What are the controls the devices are operated with?
- %Total PIs
Mouse Wheel Trackpoint Keyboard Phonekeypad Touchscreen
0
25
50
75
Control Jul/2009 Jun/2009 May/2009 Trend
1. Touchscreen 52.94 51.73 49.46
2. Phonekeypad 48.66 51.22 53.67
3. Keyboard 22.51 22.56 22.76
4. Trackpoint 19.61 18.45 18.76
5. Wheel 9.12 8.90 8.96
6. Mouse 0.11 0.13 0.13
Table 7. Technical Device Controls

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11 Mobile Web
Browser
Which browsers are used?
- %of Total PIs
Safari Webkit Access
Netfront
RIM
Browser
Nokia Mobile
Internet
Client
Microsoft
Mobile
Internet
Explorer
Opera
Mini
Opera Mozilla Teleca
Obigo
0
10
20
30
40
32.88
14.46
12.4
9.85
7.63 6.91
4.27
3.18 3.1
1.62
Vendor Jul/2009 Jun/2009 May/2009 Trend
1. Safari 32.88 31.13 28.94
2. Webkit 14.46 6.99 7.13
3. Access Netfront 12.40 13.60 13.71
4. RIM Browser 9.85 9.61 9.55
5. Nokia Mobile Internet Client 7.63 9.91 10.25
6. Microsoft Mobile Internet Explorer 6.91 7.41 8.02
7. Opera Mini 4.27 4.34 4.18
8. Opera 3.18 3.22 3.22
9. Mozilla 3.10 8.02 8.32
10. Teleca Obigo 1.62 1.68 1.59
Total 96.3 95.91 94.91

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Markups
What is the prefered markup?
XHTML MP/ 1.1 (23.77 %)
HTML/ 4.0 (41.78 %)
XHTML/ 1.0 (22.53 %)
XHTML MP/ 1.2 (6.25 %)
XHTML MP/ 1.0 (3.98 %)
XHTML BASIC/ 1.1 (1.45 %)
Misc (0.24 %)
Markup Jul/2009 Jun/2009 May/2009 Trend
1. HTML/4.0 41.78 40.46 38.53
2. XHTML MP/1.1 23.77 24.65 25.41
3. XHTML/1.0 22.53 22.39 22.72
4. XHTML MP/1.2 6.25 6.60 6.41
5. XHTML MP/1.0 3.98 4.13 4.57
6. XHTML BASIC/1.1 1.45 1.48 1.66
7. WML/1.1 0.14 0.13 0.11
8. MS WMC/1.0 0.05 0.07 0.08
9. RSS/2.0 0.03 0.03 0.03
10. CHTML/1.0 0.02 0.07 0.47
Total 100 100 99.99

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JavaScript
Do JavaScript applications reach the users?
Supported (92.96 %)
Not Supported (7.04 %)
Support Jul/2009 Jun/2009 May/2009 Trend
1. Supported 92.96 92.24 90.87
2. Not Supported 7.04 7.76 9.13

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Ajax
How many mobile devices support Ajax?
Supported (70.84 %)
Not Supported (29.16 %)
Support Jul/2009 Jun/2009 May/2009 Trend
1. Supported 70.84 67.61 66.22
2. Not Supported 29.16 32.39 33.78

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Maximum Page Size
Which page sizes can be displayed?
Decksize in Byte
- Supported by %of Devices
2800 5600 11200 22400 44800 89600 179200 358400 716800 1433600
0
25
50
75
100
recommended -
Bytes Jul/2009 Jun/2009 May/2009 Trend
1. 1400 100.00 100.00 100.00
2. 2800 99.97 100.00 100.00
3. 5600 97.62 97.73 97.43
4. 11200 95.71 95.61 94.95
5. 22400 94.54 94.86 94.15
6. 44800 86.80 86.02 83.91
7. 89600 68.66 66.62 64.46
8. 179200 64.53 62.60 60.50
9. 358400 36.45 33.79 30.83
10. 716800 34.43 32.72 30.64
Table 8. maximal Bytes/Page

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Image Formats
Which image formats can be used?
- %Total PIs
WBMP SVG GIF89a PNG JPG GIF87
0
25
50
75
100
Format Jul/2009 Jun/2009 May/2009 Trend
1. GIF87 99.97 99.98 100.00
2. JPG 99.94 99.94 99.50
3. PNG 98.90 98.79 98.33
4. GIF89a 95.50 94.06 93.12
5. SVG 72.83 73.03 71.98
6. WBMP 66.75 68.53 70.30

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12 Client Side
WAP Push
How many devices can process WAP push news?
Supported (62.61 %)
Not Supported (37.39 %)
Jul/2009 Jun/2009 May/2009 Trend
1. Supported 62.61 64.66 66.69
2. Not Supported 37.39 35.34 33.31

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Flash Lite
How many devices support Flash Lite?
Not Supported (64.18 %)
2.0 (11.87 %)
1.0 (9.87 %)
3.0 (8.79 %)
1.1 (3.98 %)
2.1 (1.31 %)
Version Jul/2009 Jun/2009 May/2009 Trend
1. Not Supported 64.18 62.24 61.10
2. 2.0 11.87 12.84 14.13
3. 1.0 9.87 10.24 10.14
4. 3.0 8.79 8.44 7.99
5. 1.1 3.98 4.74 5.17
6. 2.1 1.31 1.50 1.47
Flash Lite Versions are downwardly compatible.

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Java ME
Which Java ME standards are supported?
- %Total PIs
J2ME CLDC 1.1 J2ME CLDC 1.0 J2ME MIDP 1.0 J2ME MIDP 2.0
0
25
50
75
100
Standard Jul/2009 Jun/2009 May/2009 Trend
1. J2ME MIDP 2.0 82.48 82.83 82.65
2. J2ME MIDP 1.0 63.22 65.29 67.32
3. J2ME CLDC 1.0 63.10 65.18 67.21
4. J2ME CLDC 1.1 55.83 57.39 58.98

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Cookies
How many mobile devices support Cookies?
Supported (75.55 %)
Not Supported (24.45 %)
Cookies Jul/2009 Jun/2009 May/2009 Trend
1. Supported 75.55 75.14 73.60
2. Not Supported 24.45 24.86 26.40
Total 100 100 100

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13 Multimedia
Audio
Which audio files formats can be played?
- %Total PIs
mmf midi wav aac mp3
0
25
50
75
100
Format Jul/2009 Jun/2009 May/2009 Trend
1. mp3 95.91 96.39 96.23
2. aac 94.28 94.70 94.36
3. wav 91.14 91.19 90.90
4. midi 69.16 71.26 73.33
5. mmf 9.45 9.91 10.34
Table 9. Audio File Playback Support

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Video
Downloaded Videos
How many devices support downloaded videos?
Supported (64.48 %)
Not Supported (35.52 %)
Jul/2009 Jun/2009 May/2009 Trend
1. Supported 64.48 66.42 68.16
2. Not Supported 35.52 33.58 31.84
Table 10. Downloaded Video Support

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Downloaded Video Formats
Which video formats are supported?
- %Total PIs
WMV MP4 3GP
0
25
50
75
Video Format Jul/2009 Jun/2009 May/2009 Trend
1. 3GP 63.56 65.39 66.99
2. MP4 53.67 55.54 57.06
3. WMV 20.76 21.03 21.03
Table 11. Downloaded Video Formats Supported

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Streaming Videos
How many devices support streaming videos?
Supported (94.06 %)
Not Supported (5.94 %)
Jul/2009 Jun/2009 May/2009 Trend
1. Supported 94.06 93.71 93.11
2. Not Supported 5.94 6.29 6.89

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Streaming Video Formats
Which formats are supported for video streams?
- %Total PIs
WMV RM- 9 RM- 8 MP4 3GP
0
25
50
75
100
Video Format Jul/2009 Jun/2009 May/2009 Trend
1. 3GP 91.78 91.58 91.00
2. MP4 84.93 85.40 84.47
3. RM-8 33.41 34.76 35.49
4. RM-9 21.61 23.49 24.64
5. WMV 13.04 13.88 14.79

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Video Codec
Which video codecs are supported?
- %Total PIs
WMV2 h.264 MPEG4 h.263
0
25
50
75
Codec Jul/2009 Jun/2009 May/2009 Trend
1. h.263 67.82 69.58 71.28
2. MPEG4 59.58 61.65 63.28
3. h.264 51.63 52.83 53.50
4. WMV2 21.23 21.44 21.44

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Video Audio Codec
Which audio codecs are supported in videos?
- %Total PIs
WMAV2 AAC AMR
0
25
50
75
Codec Jul/2009 Jun/2009 May/2009 Trend
1. AMR 68.74 70.41 72.02
2. AAC 65.91 68.16 70.02
3. WMAV2 21.21 21.43 21.43
Table 12. Supported Audio Codecs in Video Files

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14 About
About Sevenval
Sevenval GmbH is one of the foremost specialists in mobile internet anywhere in the world, covering the entire
value- added chain for this market starting with conceptualization and including technical launch right down to
mobile advertising.
Sevenval created its Sevenval Mobile Platform to devise a whole range of ready-for- market software products
used by the leading mobile portals. Sevenval's mobile applications have won a series of prizes. Sevenval is the first
European company to have a full-service range for mobile advertising in its Sevenval AdMobile Unit.
Sevenval's clients include national and international Mobile Network Operators, content providers, portal and com-
munity operators and banks.
For more information visit our website www.sevenval.com
The Country Code & Internet Service Provider Database copyright is owned by www.maxmind.com and was li-
censed by Sevenval.
Sevenval is part of the YOC-Group.
Legal Notice
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tocopy, microfilm or any other procedure) without written authorization from Sevenval AG, and may not be pro-
cessed, duplicated or distributed by way of electronic systems unless a statement to the contrary has been explicitly
annotated. All of the brand names and trademarks named within this document are subject to the unrestricted reg-
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Every effort has been made in the preparation of this document to ensure its accuracy. Sevenval GmbH assumes no
responsibility for errors or damages caused by the information contained in this document.