2. Table of Contents
1. Goal of this report ....................................................................................................................... 2
2. Overall ...................................................................................................................................... 3
3. Countries ................................................................................................................................... 5
4. Internet Service Provider .............................................................................................................. 6
5. Device Manufacturers .................................................................................................................. 8
6. Devices ..................................................................................................................................... 9
7. Display Sizes ............................................................................................................................ 10
8. Mobile Networks ....................................................................................................................... 11
9. Controls ................................................................................................................................... 12
10. Mobile Web ............................................................................................................................ 13
11. Client Side .............................................................................................................................. 19
12. Multimedia ............................................................................................................................. 23
13. About .................................................................................................................................... 30
1 Goal of this report
This is a new report with mobile market level data derived from mobile data collected by Sevenval. We hope that
this data snapshot will provide insight into trends in the mobile ecosystem and expect that this data will be valuable
for site publishers, advertisers and content and/or application developers.
Sevenval stores and analyzes the data from every request from any mobile network that is collaborating with the
Sevenval Device Trends Project. It uses them to optimize mobile services. We share some of this data with the mobile
community. With Sevenval's Device Trends we want to provide the attached network communities with relevant
usage information.
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3. 2 Overall
How many page impressions are mobile ?
bot (82.90 %)
desktop (12.03 %)
m obile (4.97 %)
Other (0.09 %)
Figure 1. PI Types
11 926 452 Page Impressions in the participating projects watched in the period from 2011-04-01 to 2011-04-30. Only
mobile Page Impressions are subject of the following analysis.
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4. Page Impressions
What are the days with the most intense mobile usage?
Misc - % of Total PIs
DE
GB 4
CN
NL
AT
3
2
1
0 Tim e
04- 06 04- 10 04- 14 04- 18 04- 22 04- 26 04- 30
Figure 2. Load Peaks/day
What are the times with the most intense mobile internet usage?
Misc - % of Total PIs
DE
GB 7.5
CN
NL
AT
5
2.5
0 Tim e
04 07 10 14 17 20 23
Figure 3. Load Peaks/GMT hour
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5. 3 Countries
What are the countries most users are coming from?
NL (6.57 %) GB (6.2 %)
CN (8.59 %) AT (5.89 %)
US (4.18 %)
IN (1.87 %)
VN (1.54 %)
RU (1.19 %)
IE (1.12 %)
Misc (18.09 %)
DE (44.76 %)
Country Apr/2011 Mar/2011 Feb/2011 Trend
1. Germany (DE) 44.76 41.67 34.40
2. China (CN) 8.59 24.15 10.35
3. Netherlands (NL) 6.57 1.39 1.41
4. United Kingdom (GB) 6.20 6.03 24.40
5. Austria (AT) 5.89 4.99 5.19
6. United States (US) 4.18 2.86 3.11
7. India (IN) 1.87 1.52 6.95
8. Vietnam (VN) 1.54 1.14 0.66
9. Russia (RU) 1.19 0.65 0.31
10. Ireland (IE) 1.12 0.88 0.97
Total 81.91 85.28 87.75
Table 1. Overall Distributed Top 10 Countries
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6. 4 Internet Service Provider
Which Internet Service Providers are used for access?
Arcor AG (1.33 %) Hutchison 3G UK Lim ited (1.14 %)
o2 Germ any Gm bH & Co. OHG (3.1 %)
Research In Motion UK Lim ited
(3.2 % )
Vodafone D2 Gm bH (3.24 %)
Misc (40.98 %)
Mobilkom Austria AG (3.27 %)
Cotendo (4.85 %)
China Mobile Com m unications
Corporation (7.46 %)
Deutsche Telekom AG (7.76 %)
T- Mobile Deutschland Gm bH (23.67 %)
Service Provider Apr/2011 Mar/2011 Feb/2011 Trend
1. T-Mobile Deutschland GmbH 23.67 21.30 16.20
2. Deutsche Telekom AG 7.76 7.78 6.20
3. China Mobile Communications Corporation 7.46 23.30 10.15
4. Cotendo 4.85 0 0
5. Mobilkom Austria AG 3.27 3.03 2.70
6. Vodafone D2 GmbH 3.24 3.63 3.45
7. Research In Motion UK Limited 3.20 2.61 2.85
8. o2 Germany GmbH & Co. OHG 3.10 2.61 2.71
9. Arcor AG 1.33 1.33 1.08
10. Hutchison 3G UK Limited 1.14 0.86 16.40
Total 59.02 66.45 61.74
Table 2. Top 10 Internet Service Provider
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11. 8 Mobile Networks
Which mobile networks are used?
- % Total PIs
100
75
50
25
0
HSDPA WLAN UMTS EDGE GPRS
Apr/2011 Mar/2011 Feb/2011 Trend
1. GPRS 99.12 99.04 99.13
2. EDGE 84.64 87.80 79.37
3. UMTS 63.06 69.50 57.45
4. WLAN 60.75 66.99 53.39
5. HSDPA 57.24 65.80 50.87
Table 5. Technical Bearer Support
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12. 9 Controls
What are the controls the devices are operated with?
- % Total PIs
75
50
25
0
Mouse Wheel Keyboard Trackpoint Touchscreen Phonekeypad
Control Apr/2011 Mar/2011 Feb/2011 Trend
1. Phonekeypad 56.61 44.88 62.13
2. Touchscreen 48.54 58.85 31.44
3. Trackpoint 20.51 17.12 17.82
4. Keyboard 12.82 11.55 11.79
5. Wheel 5.73 4.96 5.47
6. Mouse 0.01 0.00 0.00
Table 6. Technical Device Controls
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13. 10 Mobile Web
Browser
Which browsers are used?
- % of Total PIs
20
17.8
14.11
11.57
10
8.52
7.28
5.94
5.24
4.46 4.27
3.53
0
Open Handset Nokia Mobile Access Nokia Research Apple Microsoft OSS Opera Opera
Alliance Internet Netfront BrowserNG In Motion Mobile Mobile Mobile Mini
Android Client Browser Safari Internet
Build- In Ex plorer
Vendor Apr/2011 Mar/2011 Feb/2011 Trend
1. Open Handset Alliance Android Build-In 17.80 13.98 12.11
2. Nokia Mobile Internet Client 14.11 12.38 15.25
3. Access Netfront 11.57 7.98 21.77
4. Nokia BrowserNG 8.52 8.98 10.10
5. Research In Motion Browser 7.28 6.37 6.27
6. Apple Mobile Safari 5.94 19.02 4.54
7. Microsoft Mobile Internet Explorer 5.24 3.89 3.57
8. OSS 4.46 3.66 4.38
9. Opera Mobile 4.27 6.48 5.52
10. Opera Mini 3.53 3.40 2.84
Total 82.72 86.14 86.35
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19. 11 Client Side
WAP Push
How many devices can process WAP push news?
Supported (67.46 %)
Not Supported (32.54 %)
Apr/2011 Mar/2011 Feb/2011 Trend
1. Supported 67.46 59.18 75.41
2. Not Supported 32.54 40.82 24.59
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20. Flash Lite
How many devices support Flash Lite?
1.1 (18.53 %)
3.0 (11.05 %)
Not Supported (56.18 %) 2.0 (5.38 %)
1.0 (4.24 %)
2.1 (2.48 %)
3.1 (2.13 %)
Version Apr/2011 Mar/2011 Feb/2011 Trend
1. Not Supported 56.18 61.22 45.37
2. 1.1 18.53 15.95 22.51
3. 3.0 11.05 11.35 12.88
4. 2.0 5.38 3.86 4.71
5. 1.0 4.24 3.64 10.66
6. 2.1 2.48 1.41 1.80
7. 3.1 2.13 2.57 2.07
Flash Lite Versions are downwardly compatible.
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21. Java ME
Which Java ME standards are supported?
- % Total PIs
75
50
25
0
J2ME CLDC 1.0 J2ME MIDP 2.0 J2ME MIDP 1.0 J2ME CLDC 1.1
Standard Apr/2011 Mar/2011 Feb/2011 Trend
1. J2ME CLDC 1.1 65.96 58.99 74.36
2. J2ME MIDP 1.0 65.93 58.45 71.52
3. J2ME MIDP 2.0 64.71 57.92 73.29
4. J2ME CLDC 1.0 64.30 58.58 71.39
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22. Cookies
How many mobile devices support Cookies?
Supported (77.94 %)
Not Supported (22.06 %)
Cookies Apr/2011 Mar/2011 Feb/2011 Trend
1. Supported 77.94 81.95 78.80
2. Not Supported 22.06 18.05 21.20
Total 100 100 100
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23. 12 Multimedia
Audio
Which audio files formats can be played?
- % Total PIs
100
75
50
25
0
mmf m idi wav m p3 aac
Format Apr/2011 Mar/2011 Feb/2011 Trend
1. aac 90.51 93.40 91.81
2. mp3 90.13 93.08 85.23
3. wav 79.41 80.48 70.71
4. midi 69.73 75.57 70.85
5. mmf 4.96 5.09 4.95
Table 8. Audio File Playback Support
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24. Video
Downloaded Videos
How many devices support downloaded videos?
Supported (86.46 %)
Not Supported (13.54 %)
Apr/2011 Mar/2011 Feb/2011 Trend
1. Supported 86.46 75.50 91.26
2. Not Supported 13.54 24.50 8.74
Table 9. Downloaded Video Support
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25. Downloaded Video Formats
Which video formats are supported?
- % Total PIs
100
75
50
25
0
WMV MP4 3GP
Video Format Apr/2011 Mar/2011 Feb/2011 Trend
1. 3GP 86.28 75.25 92.78
2. MP4 81.47 71.25 89.66
3. WMV 14.10 13.81 12.38
Table 10. Downloaded Video Formats Supported
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26. Streaming Videos
How many devices support streaming videos?
Supported (89.74 %)
Not Supported (10.26 %)
Apr/2011 Mar/2011 Feb/2011 Trend
1. Supported 89.74 92.32 90.55
2. Not Supported 10.26 7.68 9.45
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27. Streaming Video Formats
Which formats are supported for video streams?
- % Total PIs
100
75
50
25
0
WMV RM- 9 RM- 8 MP4 3GP
Video Format Apr/2011 Mar/2011 Feb/2011 Trend
1. 3GP 87.08 89.92 88.25
2. MP4 80.70 84.63 85.65
3. RM-8 40.72 33.68 36.71
4. RM-9 36.26 31.11 31.31
5. WMV 12.20 12.21 10.87
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28. Video Codec
Which video codecs are supported?
- % Total PIs
100
75
50
25
0
WMV2 h.264 MPEG4 h.263
Codec Apr/2011 Mar/2011 Feb/2011 Trend
1. h.263 86.51 75.58 92.58
2. MPEG4 80.18 70.80 81.09
3. h.264 70.01 64.24 74.28
4. WMV2 17.32 16.89 16.05
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29. Video Audio Codec
Which audio codecs are supported in videos?
- % Total PIs
100
75
50
25
0
WMAV2 AAC AMR
Codec Apr/2011 Mar/2011 Feb/2011 Trend
1. AMR 83.03 72.94 83.86
2. AAC 78.11 71.15 78.73
3. WMAV2 21.06 20.69 16.73
Table 11. Supported Audio Codecs in Video Files
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30. 13 About
About Sevenval
Sevenval GmbH is one of the foremost specialists in mobile internet anywhere in the world, covering the entire
value- added chain for this market starting with conceptualization and including technical launch right down to
mobile advertising.
Sevenval created its Sevenval Mobile Platform to devise a whole range of ready-for- market software products
used by the leading mobile portals. Sevenval's mobile applications have won a series of prizes. Sevenval is the first
European company to have a full-service range for mobile advertising in its Sevenval AdMobile Unit.
Sevenval's clients include national and international Mobile Network Operators, content providers, portal and com-
munity operators and banks.
For more information visit our website www.sevenval.com
The Country Code & Internet Service Provider Database copyright is owned by www.maxmind.com and was li-
censed by Sevenval.
Sevenval is part of the YOC-Group.
Legal Notice
The contents of this document are protected by copyright. The contents may not be reproduced in any form (pho-
tocopy, microfilm or any other procedure) for commercial purposes without written authorization from Sevenval
AG, and may not be processed, duplicated or distributed by way of electronic systems unless a statement to the
contrary has been explicitly annotated. All of the brand names and trademarks named within this document are
subject to the unrestricted regulations of the currently valid labeling law as well as potentially the property rights
of the registered proprietor.
Every effort has been made in the preparation of this document to ensure its accuracy. Sevenval GmbH assumes no
responsibility for errors or damages caused by the information contained in this document.
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