the media content analysis file gives information about music magazines by showing pie charts and information on target audience

1. Media – content analysis

2. Sales
small ads
tv or radio listing
features
product advertisement

3. • Content The target audience for this magazine
can be defined through demographics. The age of
the target audience for this magazine is 12 and
olders. This is evident through the use of
advertisement as well as the features. The
advertisements are to do with concerts, products
such as phones and games. The magazine is for
all races, religions and genders. The interest of
the target audience is music and information
about artists and concerts. This magazine is for
people that live in areas where there will be
concerts, such as London.

4. • The potential spending brackets of the target audience
are working class people and higher classes as they
would have money to spend in tickets of concerts and
music magazines. The advertisements also suggest that
this magazine is for working class and higher-class
people. This can be suggested, as one of the
advertisements was an expensive smartphone that
only these classes could afford. In addition to
that, advertisements like games would not be bought
by lower classes. Therefore the target audience, on the
JICNAR scale, in terms of disposable income would be
C2 (working class) and above.

5. • The uses and gratifications that are being
fulfilled through the features and articles are
diversion as people listen to music because
they are bored and want to do something.
Uses and gratification being fulfilled can also
be personal companionship as people may
want to spend time with their friends and a
concert can be a location to spend time with
friends.

6. • The type of people that would read this publication is
people who like music and listen to it a lot. In addition
to that, the people that would read this publication
would be teens that may go out late sometimes. The
advertisement alone gives us a clear indication of who
is reading this magazine. This is because the most of
the advertisement are about concerts and newly
released albums. The features of the magazine are
information about artists and newly released albums.
The purpose of them is to inform the audience about
what is going on in the music industry as well as what
will or could happen in the future.

7. Magazine ads
Full page
adverts
Half page
adverts
Quater page
adverts
Small page
adverts
We can see from the pie chart that
the majority of the adverts are full
page adverts as big franchises will
want their product to be on the
front page especially or if not
taking up a full page as it catches
the eye of the reader. Then half
page and quarter page takes up
50% (25%) being the second most.
And small adverts takes up the
least amount of pages of 13%

8. • The majority of adverts
are clothing adverts as
we can see from the pie
chart that 38%. Then
competition and
bathroom essentials are
the majority of
advertisements meaning
they make up 50% of
advertisements(25%
each) Then lastly
Gaming is 13%.
Types of advertisements
Clothing
Bathroom
essentials
Gaming
Competion

9. questions
1. The evidence suggests that the people reading this magazine are mainly
young people and majority being girls as they have adverts for
handbags(clothing) perfumes(bathroom essentials) but also they have
gaming adverts (games for PS3) which arguably people would say the
majority of game players are male so maybe this magazine is also aimed at
boys as well as girls even if the majority of readers are girls.
2. They have priced their magazine at a lower price than allot of rival
magazines as they realise that they are trying to attract mainly 16 year old
girls and under however the magazine is not cheap so it may have been
priced at the in-between stage in hopes that parents will pay for the kids
who cannot afford it and its the right price for the kids who can afford it.
3. It provides mainly escapism as people may go of into their own world when
reading this and as it is aimed at student schoolgirls they may be escaping
the pressures of exams.
4. The type of people reading it are young girls and the advertising backs it up
as all adverts except 2 are things aimed only at girls and majority are
especially younger girls