We invite you to join us as a Festival Sponsor of the second annual festival in March 2012 and align with our dynamic event and its devoted participants. You will have abundant opportunities to meet with filmmakers and environmental leaders from around the world as they showcase new work and discuss innovative approaches to promoting sustainability. Participate in our exclusive sponsor environment and enjoy excellent visibility for your brand, products, or services.

1. 2nd SAN FRANCISCO GREEN FILM FESTIVAL
THE BIGGER PICTURE
March 1 - 7, 2012
San Francisco Film Society | New People Cinema
sfgreen lmfest.org
CORPORATE SPONSORSHIP OVERVIEW
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GREEN IDEAS IN ACTION
The rst ever San Francisco Green Film Festival
The San Francisco Green Film Festival (SFGFF) returns March 1-7, 2012 as the Bay launched this past weekend and […] the
Area’s only event dedicated to lm and media that explore green issues and sustainable quality of the lms presented were of the
living. SFGFF brings critical and contemporary environmental issues to local audiences highest caliber. Mixed in among the serious
and, in the process, highlights the vital work of our many partners. The 2,000 attendees documentaries about everything from precious
at our rst festival in March 2011 enjoyed a broad array of new lms in carefully curated metal mining to bird conservation were a few
sessions that challenged, provoked, and entertained as well as provided abundant choice shorts that thankfully use a little comedy
material for hours of discussion. and music to disseminate disturbing information.
---- Treehugger.com
We invite you to join us for the second annual festival in our new venue at the San
Francisco Film Society’s Cinema in Japantown. This year we will be extending the
For an inaugural launch, what an awe-inspiring
festival and o ering a week-long program of lm premieres, panels and special events. line-up of 90 premieres from around the world!
You will have abundant opportunities to meet with lmmakers and environmental leaders We were pleased to join the lmmakers of
from around the world as they showcase new work and discuss innovative (BUTTERFLIES AND BULLDOZERS) to discuss saving
approaches to promoting sustainability. Participate in our exclusive sponsor the Bay and San Bruno Mountain.
environment and enjoy excellent visibility for your brand, products, or services. ---- East Bay Regional Park District,
Founding Sponsor
ABOUT THE FESTIVAL
SFGFF’s mission is to organize and present inspiring programs of films and The San Francisco Green Film Festival is
discussions that link media arts with environmental action and advocacy. unapologetically about advocacy. The goal isn't just
The lms that we premiere explore the relationship between people and the planet and to educate audiences about many environment
o er compelling insights into the environmental challenges we face as well as the issues but also to inspire them to take action.
creative social entrepreneurs who are crafting a vision for a greener future. ---- San Francisco Chronicle
In recent years, documentaries such as AN INCONVENIENT TRUTH, THE END OF THE LINE,
THE COVE, and FOOD, INC. have proven to be e ective in in uencing political and If you are in the San Francisco Area this is an event
you will not want to miss.
corporate agendas and increasing public awareness. The festival provides lmmakers
----- Bag Monsters via Facebook
with a high visibility platform for this work and provides audiences with unique
opportunities to watch, discuss and get involved. Our programs aim to empower
people to become activists, advocates, and savvy consumers. Loved the green themed programs, the venue,
the interactive art at parties, abundance of
helpful volunteers.
In March 2012, SFGFF will create an entertaining and meaningful experience for
----- Soumyaa Kapil Behrens,
Festival attendees by o ering numerous activities, including: lmmaker, (MY GARBAGE,
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2. The 2011 edition of the festival featured 65 lmmakers and guest speakers including: The idea of individual initiative pervades the
festival lineup, from ordinary guy Jeb Berrier's
1**"I$036(@D%$0$1*9C"9'$%)0,$C"TJ]O inquiry into the ubiquitous plastic bag in Thursday's
]1$+1$%0"I0A,,9C"A$'0%$"1*9"%*:'$,*&%*012'(0 opening night lm (BAG IT) to Burkina Faso farmer
Y%77'%"D$671N%$C"5$,96)%$C"WI"]MBBMJK Yacouba Sawadogo and his soil-reclamation
O9"Y6**C"O4%)60':%"Y'$%)0,$C"T;I;K;E;"V%)8)2'*+"E%*0%$ breakthrough (THE MAN WHO STOPPED THE DESERT.)
E1$2"I;"S%)3*%$C"9'$%)0,$C"<TO".03"VOHJWZ<MJK["OKOVL"IZ<JKJ] ---- SF Weekly
E1038"S'()3%$C"B%*',$"E,*0%*0"#$,96)%$C"M<HB
S$%9$'N"L%$00%*C"9'$%)0,$C"DIKIKIB_`
]')31%2"L$%%*C"O4%)60':%"Y'$%)0,$C"<3%"E%*0%$"-,$"O*:'$,*&%*012"T%1203
Y%aI*03,*8"X,*%(C"D$,A%$",603"IA1$9"G'**%$"=>?>
<1*81"U%%*C"#$,+$1&"]1*1+%$C"L,,+2%"O1$03"J60$%1)3
V,(("]'$N1$'&'C"B1*"S$1*)'(),"D,1$9",-"B65%$:'(,$(
W1$$8"B)32%(('*+%$C"M*96(0$8"J60$%1)3"E31'$C"#$,96)%$("L6'29",-"I&%$')1"K,$03G%(0
In addition to the annual lm festival, SFGFF presents year-round screenings and
discussions. We present regular screenings with GreenStacks at the San Francisco
Public Library Main Branch, and recent co-presents include the San Francisco Jewish
Film Festival, Bioneers, “Nightlife” at the California Academy of Sciences, San
Francisco International Film Festival, A Common Green, and Earth Day SF.
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AUDIENCE
SFGFF audiences are comparatively a uent, highly educated and culturally
sophisticated with a strong commitment to the environment and green living. Our
audiences have one foot in the cinema and one in nature and a deep passion for both.
Festivalgoers are curious to discover new ideas and are enthusiastic supporters of the
festival, its partners and sponsors.
Audiences may have had to face
some inconvenient truths—
Our audience of 2,000 includes: land lls in China, the decimation
!"""""L$%%*"5$,-%((',*12(["03,6+30"2%19%$(C"01(0%&1N%$(C"'*96(0$8"'*('9%$("1*9"%45%$0(" of oceans, global
""""""""03$,6+3,60"03%"D18"I$%1"1*9"7%8,*9; warming, and other
!"""""M*0%$*10',*12"-'2&C"0%2%:'(',*"1*9"9'+'012"&%9'1&1N%$("A'03"1"5$,-%((',*12"'*0%$%(0" such unentertaining
""""""""'*"+$%%*"1*9"(6(01'*17'2'08"0,5')(; fare—but many of
!"""""E'*%&1"76--(C"1)0':%"&%9'1"),*(6&%$(C"1*9"%1$28"19,50%$(;" the lms also
celebrated conservation e orts and left theatergoers
!"""""#1$0*%$",$+1*'^10',*(a"&%&7%$("A'03"03%'$"$%210%9"01$+%0"169'%*)%(;
exhilarated rather than discouraged.
!"""""O96)10,$("1*9"(069%*0("A'03"1*"'*0%$%(0"'*"%*:'$,*&%*012'(&"1*9"&%9'1; ------ San Francisco Magazine
Demographic Breakdown of Festival Attendees: *
The energetic Q&A following (BANANAS!*) was a unique
experience to supplement the lm screening; it
provided learning and critical thought that I couldn't
Ages 18-25 7% Annual Income:
get anywhere else. The festival did a great job of
Ages 25-44 54% <$50k 16% covering the green topics I was aware of as well as
Ages 45-64 33% $50k-$100k 23% introducing me to new ideas and issues.
Age 65+ 6% $100k-$150k 32% ----- Ambika J. via festival survey
$150k-$200k 26%
Female 56% $200k+ 3% YIVU"BMYO"JS"<TO"WOKB@@@@]')N%8"B&'03
Male 44%
Homeowners 57%
Single 75%
Married 25% Customers rated the
rst festival as:
California Resident 81% Excellent 57%
Good 43%
*Sample size 1,600 based on festival ticket purchasers,
survey responders, and newsletter subscribers,
courtesy of RapLeaf.

3. VENUES The opening night party following BAG IT was
really exceptional. It was a great idea to invite local
Beginning in September 2011, San Francisco Film Society | New People Cinema organic food retailers to give away their wares.
opens its doors in the supremely stylish state-of-the art 143-seat theater located in the ---- Edward S. via festival survey
ultra-contemporary New People building at 1746 Post in Japantown. An integral part of
the New People building—the cutting-edge four-story building devoted to contemporary The experts on the E-waste/green design panel
Japanese art, fashion, food and design that opened in 2009—the theater features the showed how various environmental realities
nest analog and digital equipment, perfect sight lines and immersive THX-certi ed connect, and positive new directions that can
be taken.
surround sound. Amenities in the surrounding neighborhood include plentiful parking
---- Doug P. via festival survey
and numerous restaurants. For more information visit s s.org or NewPeopleWorld.com
Nearby venues will host additional special events. We loved the camaraderie of the festival sta , we
loved the city and we loved the warmth, charm and
MARKETING & PUBLICITY personal attention showered on the lmmaker. A
festival with smart crowds, class and heart.
Don't miss a frame.
Estimated impressions are over 1 million and include local, national and international
------ Kevin Tomlinson, lmmaker,
print, on-air, online, in-theater, direct marketing, and festival publications. 2011 festival (BACK TO THE GARDEN)
coverage included San Francisco Chronicle, KRON, San Francisco Magazine, SF
Weekly, San Francisco Examiner, KALW, The Bay Citizen, SF360.org, Treehugger, Bay
Nature Magazine, and Earth Island Journal. I can't wait to see the 2012 San Francisco Green
Film Festival winners. If they are anything like
2012 Attendance Forecast 2,000 last year's selected lms, we are all in for a treat!
Current Email List 1,700 ---- Anna K. via Facebook
Current Social Networks 6,600 [FaceBook, Twitter, LinkedIn, Youtube, Flickr]
Global Website During February 2011 sfgreen lmfest.org had 10,250
unique visitors from 889 cities in 88 countries. It’s so exciting to see such a great line-up of lms
Subscribers to community 300,000+ (includes San Francisco Film Society coming together – and on such important and
partner organizations’ newsletters email and print newsletters) timely issues.
---- Michelle M. via festival blog
comments
2012 FESTIVAL AT A GLANCE
2nd Annual San Francisco Green Film Festival
Dates: Thurdsay, March 1 through Wednesday, March 7, 2012
Venues: San Francisco Film Society | New People Cinema
1*9"199'0',*12"*%1$78":%*6%(;
Number of Films Forecast: Local premieres of 45 lms from around the world.
Attendance Forecast: 2,000
Target Market: A uent, educated, and informed consumers with a strong
commitment to sustainable living.
Media Impressions: Over 1 million:"2,)12C"*10',*12"1*9"'*0%$*10',*12"5$'*0C"
" " " " " " ,*@1'$C",*2'*%C"'*@03%10$%C"9'$%)0"&1$N%0'*+C"1*9"-%(0':12"
" " " " " " 5672')10',*(;
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4. SPONSOR OPPORTUNITIES
We invite you to align with our dynamic event and its Bene ts of sponsorship can include:
devoted participants and discuss how we can
custom-design a sponsorship package to support your !"""""E10%+,$8"%4)26(':'08"
company’s needs. !"""""W,+,":'('7'2'08"'*"5$'*0%9"&10%$'12("1*9"S%(0':12"),2210%$12
!"""""J*@()$%%*"$%),+*'0',*"10"()$%%*'*+("1*9"%:%*0(
Sponsorship can include exclusive association with a !"""""J*@(01+%"1)N*,A2%9+%&%*0"10"()$%%*'*+("1*9"%:%*0(
key element of the festival, such as a special event or lm !"""""K10',*12"1*9"2,)12"&%9'1"(51)%"Q"'&5$%((',*(
program. Or, you can join us as a Presenting or Signature !"""""M*)26(',*"'*"S%(0':12"5$%(("$%2%1(%(
Sponsor and enjoy festival-wide exposure and bene ts. !"""""Y'$%)0"'*0%$1)0',*"A'03"-%(0':12"100%*9%%("1*9"HM#"+6%(0(
!"""""Y%&,*(0$10',*C"9'(5218"1*9"(1&52'*+",55,$06*'0'%(
!"""""D,,03"(51)%"1*9"71**%$"9'(5218"10"03%"S%(0':12
!"""""HM#"51((%("0,"-'2&(C"5$,+$1&("1*9"%:%*0(
!"""""M*:'010',*("0,"5$':10%"51$0'%(
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!"""""J55,$06*'08"-,$"$%01'2"0'%@'*(
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Sponsorships range from $1k - $50k and can be tied to:
EVENTS:
Opening Night Green Carpet Gala
BTJJ<MKL"GM<T"]ZVBM@@@@J2'(1$12'"J2'76'"Q"D%*",6*+
Closing Night/Awards Party
Filmmaker Welcome Brunch
Filmmaker Dinner
Select 2011 Sponsors Cinema Cafe Happy Hour
Bently Reserve Filmmaker Lounge
California Academy of Sciences
East Bay Regional Park District PROGRAMS:
Ecofabulous Film Premieres
Farallone Paci c Insurance Services Panels/Workshops DZ<<OVSWMOB"Q"DZWWYJbOVB
@@@@B0%:%*"Q"I**"Y6*(N8
Landmark Theatres Filmmaker Award(s)
New Resource Bank Volunteer Program
Zhang Jiang Apartments
Channel G EDUCATION:
ChicoBag “Lights! Camera! Action Steps!” Project
City CarShare Free Schools Screening
Free Range Studios
Festival Greening Initiatives
GreenMBA, Dominican University of California
Green Planet Films
Hotel Carlton, Joie de Vivre
New America Media
Ninth Street Independent Film Center
Select 2011 Community Partners
Business Council on Climate Change | BC3
CONTACT US
Conservatory of Flowers
Consulate General of Canada San Francisco | Silicon Valley
EcoTuesday San Francisco Green Film Festival
Fair Trade USA Ninth Street Independent Film Center
Global Social Change Film Festival & Institute 145 9th Street, Suite 101
Goethe Institute San Francisco San Francisco, CA 94103
Golden Gate Audubon Society
Goldman Environmental Prize tel: (415) 742-1394
Green Chamber of Commerce sponsor@sfgreen lmfest.org
Green Festival
United Nations International Year of Forests sfgreen lmfest.org
Producers Guild of America facebook.com/sfgreen lmfest
Plastic Pollution Coalition twitter.com/sfgreen lmfest
Rainforest Action Network
San Francisco Department of the Environment