Does my Water Dealership really need a Facebook Page?

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Dataman Group Direct

 Build your page
 Connect With People
 Engage your Audience
 Influence your fans and friends
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Your Page is the central place to grow your
business, build your brand and develop
relationships with your customers.
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 Page name
 Category
 Description
 Photo
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 Set a memorable web address for your Page
that you can use on marketing material to
promote your presence on Facebook
 Note: does not have to be the same as your
company name or website….but, it can
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https://www.facebook.com/Culligan.Is.Water

 Retail
 Business Service
 Water Filtration
 Home Improvement
 Marketing Services
 Repair
 Finance
 Construction
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
Write a sentence about your business so
people understand what you do.

Elevator pitch
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Taking the
worry out of
water since
1953

 Choose a cover photo that represents your
brand and showcases your product or service.
It's the first thing people will see when they
visit your Page.
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
Use an image that's 851 x 315 pixels.

Use a unique image to represent your Page
(ex: a picture of a customer using your
product or a group of photos).

Experiment with different images to see what
people respond to.
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Type in free photography facebook covers and
find lots of options including ways to
customize your own


Now that you have a Page, it’s time to reach
your current and potential customers.
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 Explore the options under the Build Audience
button on your admin panel. Make sure to
invite your Facebook friends to like your Page.
 Click on 'Invite Email Contacts' to upload your
your email list and send a message asking
people to like your Page.
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 Promote your Page web address on store
signs, business cards, receipts, emails,
chalkboards and other marketing material.
 Download free Facebook table tents and
stickers to promote your Page.
 Use the icon on your signature
 Put it everywhere!
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 Encourage people to check in at your
business with a sign in your store, or by
offering a special discount to people who
check in.
 Create events on your Page and invite people
to join them.
 Share exclusive information and offers that
people are likely to want to pass along to
their friends.
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Placement of $25
Coupon Offer

 Encourage people to interact with your
business
 Ask questions and create posts that
encourage engagement.
 When you post content and have
conversations on your Page, you’re building
loyalty and creating opportunities to generate
sales
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 Make sure your posts are relevant to your
audience and business
 Be succinct, friendly and conversational
 Ask questions or seek input
 Give access to exclusive information and
specials
 Be timely by posting about current events,
holidays or news
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
Short: Posts between 100 and 250 characters
get about 60% more likes, comments and
shares

Visual: Photo albums, pictures, and videos
get 180%, 120%, and 100% more engagement
respectively
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Word of mouth is the strongest form of
advertising. When someone interacts with your
business on Facebook it creates a story.
People can see when their friends endorse your
business by liking your Page or connecting with
it, and it can influence their own purchasing
decisions.
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 Sometimes, we just have to pay for it
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 Connect with people who are the right fit
for your business using Facebook Ads.
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 The system will create a sample ad for you,
using a photo from your page
 It will suggest a daily budget (usually starting
t $10/day)
 It will suggest geography, using your local
area
 All you need to do is hit Promote Page to start
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
Campaign, pricing and scheduling

Name your campaign, select your budget and
set the schedule for your campaign

These impressions will be optimized so your
ad shows to the people most likely to help
you reach your goal
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 Facebook commits that you will never pay
more than your budget.
 Experiment
 Test
 Test again
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 Handling unhappy customers
 And make them into your best salespeople
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 Commit
 Dedicate Resources
and
 Have Fun With It
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Helping Water Quality Dealers
Reach the Right People at the Right Time
for over 30 years

Does my Water Dealership really need a Facebook Page?

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Does my Water Dealership really need a Facebook Page?

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