The document provides tips and sample interview questions for social media essentials. It suggests being prepared to discuss what news you read daily, your Facebook profile and settings, the tools you use to monitor social media, and people you follow on Twitter. The goal is to demonstrate social media savvy and stand out among candidates.
12. Interview Questions
• What news do you read on a daily basis?
• Can we be Facebook friends? What does your
Facebook profile say about you?
• What tools do you use to monitor your social
media profiles?
• Who are some of your favorite people you
follow on Twitter?
• What makes you stand out above other
candidates?
Writing
Strong writing is key
Yes, social media means shorter sentences, but AP style still counts
Variety in writing
Blog posts, strategy papers, press releases, research, creative pieces
Teamwork – group/leadership
Ability to work with wide range of people – from other interns to client facing
Work with others in team/departments
No experience necessary
Enthusiasm, personal presence
Think outside the box, contribute, work on the fly
How can you make yourself stand out? What can you do now to prepare?
Twitter – do not block tweets
Listen even if you don’t contribute
WeFollow
Provide link on resume
Learn how to use different tools like Hootsuite, Tweetdeck, etc
LinkedIn
Complete profile
Recommendations
Link to blog/portfolio/etc
Provide link on resume
Blog
Nothing to write about? Portfolio
Show knowledge of how to use most popular platforms – posterous, wordpress
Provide link on resume
Domain name
Stay up to date on news
Google reader or RSS feed
Regular news, more niche topics
Mashable, TechCrunch
SocialMediaB2B
HubSpot
Social Media Examiner
Twitter/Facebook blogs
Personal preference – food/design/friends blogs
Have Reader 101 Doc