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“The greatest oak was once a little nut
that held its ground”
Got skills?
Social Media Essentials
Sarah Findle Howard Merrell & Partners Nov. 9, 2010
Got Skills? Social Media Essentials
Got Skills? Social Media Essentials
Got Skills? Social Media Essentials
Got Skills? Social Media Essentials
Got Skills? Social Media Essentials
Got Skills? Social Media Essentials
Got Skills? Social Media Essentials
Got Skills? Social Media Essentials
Got Skills? Social Media Essentials
Interview Questions
• What news do you read on a daily basis?
• Can we be Facebook friends? What does your
Facebook profile say about you?
• What tools do you use to monitor your social
media profiles?
• Who are some of your favorite people you
follow on Twitter?
• What makes you stand out above other
candidates?
Images
• http://www.flickr.com/photos/jm3/379979781/sizes/z/in/photostre
am/
• http://www.flickr.com/photos/wwworks/1384952210/sizes/z/in/ph
otostream/
• http://www.beaupre.com/blog/index.cfm/2008/10/
• http://www.flickr.com/photos/richo-
fan/4271940123/sizes/z/in/photostream/
• http://mashable.com/2010/10/09/social-media-interns/
• http://www.flickr.com/photos/theilr/2288498938/sizes/z/in/photos
tream/
• http://www.flickr.com/photos/davedugdale/5102316417/sizes/z/in
/photostream/
• http://www.flickr.com/photos/mikehamm/4608534792/sizes/z/in/
photostream/

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Got Skills? Social Media Essentials

Notes de l'éditeur

  1. Writing Strong writing is key Yes, social media means shorter sentences, but AP style still counts Variety in writing Blog posts, strategy papers, press releases, research, creative pieces
  2. Teamwork – group/leadership Ability to work with wide range of people – from other interns to client facing Work with others in team/departments
  3. No experience necessary Enthusiasm, personal presence
  4. Think outside the box, contribute, work on the fly
  5. How can you make yourself stand out? What can you do now to prepare?
  6. Twitter – do not block tweets Listen even if you don’t contribute WeFollow Provide link on resume Learn how to use different tools like Hootsuite, Tweetdeck, etc
  7. LinkedIn Complete profile Recommendations Link to blog/portfolio/etc Provide link on resume
  8. Blog Nothing to write about? Portfolio Show knowledge of how to use most popular platforms – posterous, wordpress Provide link on resume Domain name
  9. Stay up to date on news Google reader or RSS feed Regular news, more niche topics Mashable, TechCrunch SocialMediaB2B HubSpot Social Media Examiner Twitter/Facebook blogs Personal preference – food/design/friends blogs Have Reader 101 Doc