My Keynote presentation on 14th March 2014, at FICCI Frames 2014 in Powai.

1. WHY SHOULD INDIA
CARE ABOUT DIGITAL?
Satyan Gajwani
@satyangajwani

2. WORTH THE HEADACHE?

3. NOT REALLY A BUSINESS?

4. REALITY
COMPANY MKT CAP
ZEE ENTERTAIN 29,460 Cr
SUN TV 15,553 Cr
DB CORP 5,689 Cr
DISH TV 5,384 Cr
TV18 3,945 Cr
HATHWAY 3,768 Cr
JUSTDIAL 11,335 Cr
INFOEDGE 6,226 Cr
MAKEMYTRIP 5,709 Cr

5. Digital will be the largest
driver of growth in media
in next 10 years

6. Content
TV
Channel
Cable /
Satellite
Consumer
TRADITIONAL MEDIA

7. Content Platform Pipe Consumer
DIGITAL: NOT THAT DIFFERENT

8. So what’s the real
difference?

9. Content
TV
Channel
Cable /
Satellite
Consumer
THE REAL DIFFERENCE
Content Platform
Telco /
Broadband
Consumer
5-10 providers / genre
1000s of providers
3-6 channels / genre
100s of platforms
Cost: as low as
Rs 500 / clip
Cost: as low as Rs 10L
to launch
TELEVISION
DIGITAL

10. Competition breeds
innovation

11. Content Platform Pipe Consumer

12. INNOVATION

13. INNOVATION

14. Content Platform Pipe Consumer

15. INNOVATION

16. INNOVATION

17. INNOVATION

18. INNOVATION

19. INNOVATION

20. INNOVATION

21. INNOVATION

22. INNOVATION

23. Competition
Innovation
Engagement
Revenue

24. 50,000,000
monthly unique visitors
TIMES INTERNET
the largest Indian digital group
Google Analytics

25. TIMES INTERNET

26. GAANA
2014
7.5 million monthly users
1 billion streams

27. DEVELOPER.GAANA.COM

28. AN APP STORE FOR DEVELOPERS

29. AN APP STORE FOR DEVELOPERS
SOUNDWAVE
Social music
discovery
SONGQUEST
Quizzes and
Gaming
CHORUSPLAY
Social Jukebox
DATING
KIDS MUSIC

30. EVERYONE BENEFITS
Content Platform
Telco /
Broadband
Consumer

31. So how do we get there?

32. SUPPORTIVE CONTENT PARTNERSHIPS

33. • Access restrictions
• Onerous contracts
• Unrealistic MGs
• Long negotiations
• Short-term attitude
STIFLE INNOVATION

34. NON-NEUTRAL PIPES
Content Platform
Telco /
Broadband
Consumer

35. BAD BUSINESS DECISION

36. DANGERS OF NON-NEUTRAL PIPES

37. FREE FLOW OF INFORMATION
Information is
the currency
of democracy.
~ Thomas Jefferson

38. CREATE THE ECOSYSTEM, NOT THE PRODUCT

39. POSSIBILITIES ARE INCREDIBLE

40. POSSIBILITIES ARE INCREDIBLE

41. EVERYONE WINS

42. LET’S EMBRACE THE NEXT WAVE, TOGETHER

43. Competition
Innovation
Engagement
Revenue .(and )

44. Thanks for listening,
@satyangajwani