Presentation to the Singapore SCIP Chapter in Dec 2010.

1. 1 The Required Skill Set and Knowledge Base to Conduct CI in Asia PacificDan McHugh – Presented to Singapore SCIP Chapter Dec 2010

2. Agenda Why CI? How I got my job @ MSA Information – Build the lens Analysis – Your day-to-day grind Insight – Not just about what you know Execution Pitfalls in Asia – We’re all Expatriates in a global economy

4. Both strategic and tactical when implemented correctly

5. Constant learning environment (Techniques & Knowledge)

6. Agenda setting

8. Cautious

9. Risk adverse

10. Overstate threats

11. Understate strengths

12. Market protection

13. Empowering

14. Enthusiastic

15. Understate threats

16. Overstate strengths

19. Financials (you and your competitors)

21. PR communications

23. RSS (Google Reader!)

24. 3rd Party Data Vendors (Reuters , etc)

25. Government agencies

26. Industry bodies & analysts

28. CI Process

29. Excel based analysis (Pivot tables, IF statements)

30. War Gaming

31. Scenario Planning (Stalking Horse)

32. Management Techniques (BCG Matrix)

34. Do an MBA or better yet – University library

35. Amazon.com or your local bookstore

36. Bing.com

38. Collaboration

39. Iterative (in most cases)

41. Wrap that all up in execution

42. Pitfalls for CI Practitioners in Asia

43. THANK YOU! email: dan_mch@hotmail.com twitter: dan_mchugh http://compete.wordpress.com