The document provides an overview of the Walt Disney Company's proposed marketing plan for Vietnam Resort Hotels and Eco Tours. It analyzes the economic, social, cultural, political and legal environment in Vietnam as well as potential competitors. The plan identifies three resort hotel locations in northern, central and southern Vietnam along with an eco tour network. It outlines the company structure, staffing, training, operations and financial sources for the new business venture.

1. The Walt Disney Company Vietnam Resort Hotels and Eco Tours Marketing Plan IB 585 Culture and Business in Vietnam Vietnam Resort Hotels And Eco Tours Vietnam

9. 1983 1995 Global Footprint 1955 1992 2005 1971 Source: www. vietnamtourism .com Kapolei Resort Hotel Oahu, Hawaii (2011) Vietnam Resort Hotels And Eco Tours (2012) 1996

11. VNAT campaign to declare the World Heritage site of Ha Long Bay as one of the world's seven natural wonders. August 8, 2008 Connect all members of ASEAN Tourism Enable tourism partners and stakeholders in the region and the world to seek business opportunities, market expansion (January 5-12, 2009) Manages activities relating to the development of tourism nationwide representing the State Government of Vietnam VNAT Sponsored upgrade of the standard and quality of human resources in the tourism sector Enable the Government and the enterprises to sustain high quality and quantity of Tourism Vietnam Governmental Support for Tourism MPI - government ministry which in charge of state management over planning and investments. Fund improvements in infrastructure relating to tourism development Source: www. vietnamtourism .com

12. Source: www. vietnamtourism .com

13. Sapa Northeast Northern Region Central Region Southern Region Looks good Boss!! Source: www. vietnamtourism .com

14. Pan’s Scouting Report – UNESCO World Heritage Sites Source: www. vietnamtourism .com World Heritage Site Nearest Major City Description UNESCO Region Ha Long Bay Ha Noi 180 km 1969 uninhabited (humans) islands of different shapes, karst geomorphic limestone rock formations, caves, grottoes 1994 2000 North HUE Court Music Hue Typical Vietnamese Royal Court music produced by many different musical instruments. 2003 Central HUE Monuments Hue Vietnam Feudal Capital City established 1802. Perfume river, collection of ancient monuments. 1993 Central Phong Nha Ke Bang National Park Da Nang Large natural museum of biodiversity, many endangered species, caves, karst limestone rock formations, world’s largest underground river, forests 2003 Central Hoi An Ancient Town Da Nang 30 km Fusion of Vietnamese, Japanese, Chinese cultures with many pagodas, assembly halls, wells, and worshipping houses. 1999 Central My Son Sanctuary Da Nang 70 km Temple towers dedicated to Shiva (Hindu God of Shaiva tradition of Hinduism)built by Champa Kings. 1999 Central

15. Pan’s Scouting Report – Beaches Source: www. vietnamtourism .com Beach Region Nearest City Do Song Beach North Haiphong Ha Long Sam Son Beach North Thanh Hoa Cua Lo Beach Central Nghean Thien Carn Beach Central Ha Tinh Nhat Le Beach Central Quangbinh Thuan Lan Beach Central Hue Bai Bien Lang Co Beach Central Da Nang Non Nuoc Beach Central Da Nang My Khe Beach Central Quang Nai Sa Huynh Beach Central Quang Nai Binh Dinh Nha Trang Beach South Khanh Hoa Mui Ne Beach South Binh Thuan Vung Tau Beach South Vung Tau Ba Dong Beach South Tra Vinh

16. Pan’s Scouting Report – Other Attractions Source: www. vietnamtourism .com Vietnam Attractions Pagodas, Temples, Towers, Churches, Tombs Ancient Citadels, Palaces Museums, Memorial Sites Rivers, Lakes, Waterfalls, Mountains, Forests, Islands, Grottoes, Deltas Festivals, Handicraft Villages, Ancient Villages, Towns Archaeological Sites Markets Garden Houses, Bird Sanctuaries Theaters, Cultural Houses Golf Courses, Resorts, Spas, Parks

31. Business Units Kapolei Resort Hotel Oahu, Hawaii (2011) Vietnam Resort Hotels And Eco Tours

33. The Walt Disney Company Travel With Conscience Vanda Mokara Dendrobium Vietnam Resort Hotels and Eco Tours Business Entities Resort Hotels Eco Tours and Lodges 30% 70% Disney Vietnam Eco Tours (Partnership) Indochina Land Holdings Disney Indochina (Joint Venture) Travel With Conscience John and Lydia Dean [email_address] 54 Seminole Way, Rochester NY 14618 www.travelwithconscience.com www.francevacationvilla.com (800)-655-3403 (585) 319-3890 New York +44 203 051 3238 London phone rings to New York Vietnam Resort Hotels And Eco Tours Indochina Land Holdings 9th, 10th Floor - Capital Place 6 Thai Van Lung Str. - Distr.1 - HCMC Telephone: 84.8.3910 4855– Fax: 84.8.3910 4860. E-mail: info@indochinacapital.com Website: www.indochinacapital.com

34. Ha Long City – Vanda Country Wide Eco Tours and Lodges Primary Resort Hotels Da Nang – Mokara Phan Tiet – Dendrobium

48. Illuminations Asia Disney Vietnam Resorts Basic Attractions Full Service Spas 5 Star Dining Water Parks GOLF!!!!!!!

49. Disney Vietnam Resorts Premier Attractions Theater Disney’s Ho Chi Minh Aquarium

50. Resort Features Vanda (North) Mokara (Central) Dendrobium (South) Resort Hotel Rooms 500 500 500 18 Hole Tiger Woods Championship Golf Course Cirque du Soleil Vietnam – The Hidden Charm The Walt Disney Company Theater - Vietnam SOARIN’ Vietnam INNOVENTIONS Ho Chi Minh Aquarium 5 Star Dining Restaurants Full Service Spa Services Downtown Disney Pleasure Island Typhoon Lagoon Blizzard Beach Illuminations – Fireworks & Laser Light Show Reservations Capability with Disney Eco Tours

51. Eco Tours Options – Through “Travel with Conscience” Source: www.travelwithconscience.com Eco Tour Description Duration Vietnam At A Glance Highlights of Vietnam - Hanoi, Hoi An and Saigon. Mekong delta’s network of canals and rivers. 8 d – 7 n Classic Vietnam Overview of exotic Vietnam - Hanoi, cruise in Halong Bay, ancient cities of Hue, Hoi An and Saigon. Mekong delta’s network of canals and rivers. 11d – 10 n Bike Vietnam Luxury or Basic - Hanoi, kayak in Halong Bay, ride through the ancient cities of Hue and Hoi An. Bike alongside the Meking Delta and its lush network of canals, rivers and villages 11d – 10 n Humanitarian and Culture Tour with Le Ly Hayslip Experience the beauty, authenticity and simplicity of life in a Vietnamese village - from cooking, farming, language classes, in-depth look at history, meditation, and Buddhism. Learn about village life during the Vietnam War, see how the efforts to rebuild the war-torn country through peace and reconciliation 10 d – 9 n

58. Source: www. vietnamtourism .com

59. Source: www.symposia.cbc.amnh.org Leading Vietnam Eco Tourist Source Countries 1 United States 2 United Kingdom 3 Germany 4 Australia 5 France 6 Sweden 7 Netherlands 8 Denmark 9 Norway 10 Austria 11 Canada 12 New Zealand

64. Source: www.travelwithconscience.com Eco Tour Duration Price Per Person Based on Double Occupancy Prices determined by season, availability, and special elements added. Vietnam at a Glance 7 d – 8 n $ 2,100 - $ 2,800 Classic Vietnam 11 d – 10 n $ 2,500 - $ 3,500 Bike Vietnam 11 d – 10 n $ 2,800 - $ 3,500 Humanitarian and Culture Tour with Le Ly Hayslip 10 d – 9 n $ 2,800 (Groups of 6 – 10 persons)

65. Total for all 3 Resorts 2011 USD Millions 2012 USD Millions 2013 USD Millions 2014 USD Millions REVENUE Hotel revenue $ 173 $ 173 Other attractions $ 100 $ 100 Capital raised $ 690 $ 690 NET SALES REVENUE $ 690 $ 690 $ 273 $ 273 COSTS Total Construction Costs $ 828.5 Total Indirect Costs $ 1,007.4 Total Construction Labor Costs $ 37.5 $ 37.5 Marketing Costs $ 2 $ 2 Total Labor $ 4 $ 4 SUBTOTAL COSTS $ 867 $ 37.5 $ 6 $ 6 Total Land Costs $ 178.5 Loan paybacks $ 65.3 $ 20.2 TOTAL COSTS $ 1,045.5 $ 37.5 $ 71.2 $ 26.1 NET PROFIT $ (355.5) $ 652.5 $ 201.8 $ 246.9