When I first came to Grupo Duplex, the sales team had only one main document to present its 7 publications (in Spanish). Instead of understanding the role, and benefit of the magazines, most of the client would compare the rates, and picked the cheapest (suitable or not). Therefore, I designed a general presentation of the group and activities as well as the Media kits for each publication in its Spanish and English version. Enjoy!
22. GrupoDuplexTM Media Planner
Publisher:
Front cover: De Grisogono, Jorge Revilla’s model, Back cover: Audemars Piguet
Pedro Pérez (pperez@grupoduplex.com)
Publishing editorial:
Petra Marín (pmarin@grupoduplex.com)
Editor-in-chief:
Olga Vidal (ovidal@grupoduplex.com)
Hong-Kong representative
Luxury Network International Ltd.
Maud Errera & Mailys Errera
Maud@lni.com.hk, mailys@lni.com.hk
India representive
Azra Pawaskar
azrapawaskar@gmail.com
Via Laietana 71 - 08003 Barcelona
Tel.: 933 183 738 - Fax: 933 185 984
grupoduplex@grupoduplex.com
www.grupoduplex.com
23. ART Rate card
“The aim of art is to represent not the outward appearance of things, but their Page Euros
inward significance” Double 3.400 €
Aristotle 1 2.000 €
1/2 1.300 €
In its 30 years of experience, Grupo Duplex has dedicated its expertise towards 1/3 1.100 €
celebrating beauty & design and considering, jewellery design & watchmaking
as pure ART.
Special positioning Euros
The Group has also brought new perspectives in branding, marketing strategies Front Cover 7.000 €
and business solutions,establishing itself as a publishing phenomenon. Gatefold 5.500 €
Inside Front Cover 4.000 €
Face The Challenges
* You are facing constant challenges from the competition Positioning on request and according to availabilities
* The fine jewellery & watch designers and retailers have to face and satisfy a Guarantee of position:
better-informed customer. * in the first 50% of the magazine: + 10%
* in front of a specific section: + 10%
Arte y Joya – Arte y Hora is the gateway for the fine jewellers and watch
makers, worldwide, to highlight their creativity, innovation and techniques… to Agency commission 15%
make a difference.
Reach Global and National Markets
Specifications and characteristics
* With AJ – AH, Spanish manufacturers have an opportunity to Measurements: 240x310mm – bleed 246x316mm
consolidate their position on the national and international scenes. Print: Offset 4 + 4 color
* AJ-AH enables international companies to reach the Spanish market thanks to Digital Advertising Requirements: CD or DVD
a publication that catches the right audience. System: Apple Macintosh
Program: QuarkXPress – Freehand – Photoshop
Contents: Adverts, pictures, photos
The Key to Success Color Proof: a SWOP proof for each ad submitted
* An entire team of experts dedicated to you: Offering
exclusive contents, underpinning and presenting your
collections to the right environment.
* 5 bilingual issues a year, AJ reports news, designs, Conditions
trends and fashion views to the jewellery world, while Payment terms: 30 days after the invoice date with
AH brings a professional and in-depth touch to the 5 % increased (penalty) on delays not previously
top watch-making industry. agreed with Grupo Duplex.
* Very selective: AJ – AH offers a cost-effective way to Duplex reserves the right to reject any advertising
promote your business to a very targeted audience, material considered unsuitable for the publication
offering you excellent exposure. With 6.000 copies, (in terms of quality, resolution or image content).
the magazine is predominantly read by top retailers,
who purchase fine jewellery and watches. Cancellations: Any cancellation must be notified in
writting
* Strong presence at European trade shows: to Grupo Duplex. At least 4 weeks, to the final deadline of the
Average distribution of 4.000 copies at: Iberjoya (Madrid), issue booked.
Vicenza (3 times a year), Baselworld, Inhorgenta etc.
Do not be surprised if you even find the magazine at trade In case of cancellation, all discounts are also automatically
shows in Las Vegas show, Hong Kong or India, where AJ-AH cancelled and the advertiser must pay the full, undiscounted
has already its own representation! rate-card amount, of the full serie of advertissing previously
published.
AJ – AH Digital
5.000 copies of the magazine are published on a CD version,
allowing an easy access: anytime, anywhere!
Also accessible at: Other opportunities:
* Special sections: Pearls, Diamonds, Gems, Designers
www.arteyjoya.com and www.arteyhora.com
* Advertorials
* Country reports
* Coverage of trade shows
* Direct Marketing through the CD
* Online banners
And more…
24. TARIFAS
PÁGINA. ............................................................................. EUROS
.
Contraportada....................................................................... 6.600
Doble.página......................................................................... 6.000
1.Página................................................................................ 3.200
1/2.Página............................................................................. 2.000
PR E S Smagazine
PRSE
CONDICIONES
.
Términos de pago:.30.días.después.de.la.fecha.de.la.factura.
con.un.aumento.del.5%.sobre.los.retrasos.no.pactados.
anteriormente.con.Grupo.Duplex..
Duplex.se.reserva.el.derecho.a.rechazar.cualquier.material.
PR E S
publicitario.considerado.inadecuado.para.la.publicación.(en.
Duplex
términos.de.calidad,.resolución.o.contenido.de.la.imagen).
Cancelaciones:.Cualquier.cancelación.deberá.ser.notificada.
por.escrito.a.Grupo.Duplex.al.menos.cuatro.semanas.antes.
de.la.fecha.de.cierre.de.la.edición.reservada.
magazine
En.caso.de.cancelación.todos.los.descuentos.serán.también.
cancelados.automáticamente.y.el.anunciante.deberá.pagar
las.inserciones.a.precio.de.tarifa.
Media Planner
CARACTERÍSTICAS Y ESPECIFICACIONES
FORMATO DE PÁGINA
Formato de página: 210.x.297.mm.
GrupoDuplex TM
Via.Laietana,.71.pral..
Sangres necesarias: 3.mm..por.lado.(216.x.303) 08003.Barcelona
Tel.:.+34.933.183.738.
FORMATO DE ARCHIVO Fax:.+34.933.185.984
Documentos: deben.incluir.tipografías,.o.textos.vectorizados. grupoduplex@grupoduplex.com
www.grupoduplex.com
Indesign,.QuarkXpress,.Illustrator,.Freehand,.PDF.
Imágenes: resolución.mínima.de.300.ppp..TIFF,.JPG,.EPS Editor:.
Pedro Pérez.
pperez@grupoduplex.com.
IMPRESIÓN
Offset.4+4.tintas Director general:
José de Paco.
jdepaco@grupoduplex.com
Requerimientos digitales para el envio de la publicidad:
Coordinadora editorial:.
CD./.DVD Petra Marín.
pmarin@grupoduplex.com.
Redactor jefe:
Paco Paz
ppaz@grupoduplex.com.
Diseño y maquetación:.
Albert Rovira
arovira@grupoduplex.com
Publicidad:.
Ahmad Farid
afarid@grupoduplex.com
25. El gran escaparate de novedades Nuestro público
y tendencias del sector en una ·Mayoristas.y.tiendas.en.España.
revista bimestral ·Dirigido.especialmente.a.los.directores.generales,.directores.
de.compras.y.directores.comerciales.de.las.empresas.
La joyería y la relojería son imagen, creación, emoción, novedad,
impacto… Duplex Press: el medio capaz de difundir estas ·Circulación.de.22.000.ejemplares.
características. Hoy en día es la revista líder en su categoría. ·Lectores.por.copia:.3.personas.
Cada dos meses, el profesional recibe en su negocio, vía postal,
·Número.total.de.lectores.66.000.
este completo escaparate con todas las novedades del sector.
Ofrece una visión completa de lo que se lleva en la temporada,
las líneas que perduran, los nuevos materiales a través de sus
secciones: Tendencias (últimas tendencias de la temporada),
La publicidad en el DP tiene un impacto
Muestras (escaparate Nacional e Internacional con datos directo en el éxito de las marcas.
actualizados), Info (actualidad de empresas y eventos), Zapping
(patrocinios de las marcas), Ferias/Expo…
La filosofía DP
-Acercarse al sector de la moda.
-Captar necesidades y posicionarse como una verdadera
herramienta de utilidad para el profesional. Para los
que quieran ver y ser vistos, informarse y promocionarse,
escuchar y hablar…
-Responde a la necesidad de estar informados día a día
sobre lo que se lleva y lo que se llevará.
Duplex Press es la revista de cabecera del sector.
Perspectiva nacional
El DP es una revista enfocada a los
distribuidores españoles, los fabricantes
y para todos aquellos que deseen
introducir sus colecciones en España.
- Cada edición presenta un mínimo
de 100 páginas.
- Más de 100 fabricantes y diseñadores
internacionales y nacionales.
- Más de 1.000 imágenes exclusivas
del sector.
- 22.000 copias distribuidas en España.
- Certificación OJD.
Presencia Europea gracias a las ferias como:
Iberjoya (Madrid), Vicenza (Italia), Munich
(Alemania), Basilea (Suiza) y aún más…
Nuestros lectores tienen un extremo interés en
entender que es lo que se vende, lo que es fashion,
lo que está de moda, lo lujoso, lo bonito y aquello que
tiene estilo. Ellos son nuestros “catadores”. Nuestros
lectores producen un impacto directo en el pronóstico
de ilustrar la aplicación de nuevas tendencias.
26. RATE CARD
PAGE.................................................................................. EUROS
Back.Cover............................................................................ 6.600
Double.Page.......................................................................... 6.000
1.Page................................................................................... 3.200
1/2.Page................................................................................ 2.000
PR E S Smagazine
PRSE
TERMS AND CONDITIONS
.
Payment term:.Within.30.days.from.the.invoice.date..An.addi-
tional.5%.will.be.charged.for.any.late.payment.if.not.previously.
agreed.with.Grupo.Duplex..
Duplex.reserves.the.right.to.turn.down.any.artwork.material,.
PR E S
considered.inappropriate.for.publication.(in.terms.of.quality,.
Duplex
resolution.or.image.contents).
Cancellations:.Any.cancellation.must.be.notified.in.writing.to.
Grupo.Duplex,.at.least.four.weeks.prior.to.the.deadline.of.the.
issue.booked.
magazine
In.case.of.cancellation.all.discounts.are.also.automatically.
cancelled.and.the.advertiser.must.pay.the.full,.undiscounted.
rate-card.amount,.of.the.full.serie.of.advertising.previously.
published..
Media Planner
CHARACTERISTICS AND SPECIFICATIONS
MEASUREMENTS
210.x.297.mm. Bleed (216.x.303)
GrupoDuplex TM
Via.Laietana,.71.pral..
08003.Barcelona
SYSTEMS Tel.:.+34.933.183.738.
Indesign,.QuarkXpress,.Illustrator,.Freehand,.PDF. Fax:.+34.933.185.984
Resolution.300.DPI,.documents.TIFF,.JPG,.EPS grupoduplex@grupoduplex.com
www.grupoduplex.com
PRINT OFFSET Editor:.
4+4.colour Pedro Pérez.
pperez@grupoduplex.com.
Digital advertising requirements General manager
José de Paco.
CD./.DVD jdepaco@grupoduplex.com
Publishing coordinator:.
Petra Marín.
pmarin@grupoduplex.com.
Chief Editor:
Paco Paz
ppaz@grupoduplex.com.
Design and Layaout:.
Albert Rovira
arovira@grupoduplex.com
Advertising:.
Ahmad Farid
afarid@grupoduplex.com
27. The display of the latest innovations Our audience
and trends in a bimonthly publication ·Wholesalers.and.boutiques.in.Spain
Jewels and watches are a unique reflection of creativity, emotion, ·Decision.makers.such.as.managing.,.sales,.marketing.,.
innovation, impact? . purchasing.directors
DP is the media able to broadcast all those characteristics. ·Circulation.of.22.000.copies
Nowadays, it becomes a leading publication in its category. Every
·Readers.per.copy.4.persons.
two months, all the trade actors receive it directly to their work
office by post, this incredible showcase of information and news. ·Readership.88.000
DP offers a straight vision of what will be worn; the collections
which will linger through times, the new materials. Trends (the
ultimate trends of the season), samples (national and interna- Advertising has a direct impact on
tional showcase of updated information), info (firms and events), the success of a brand
zapping (sponsorship), trade shows and events?
The philosophy DP
-Get closer to fashion forecast
-Grasped the needs and positioned DP as a vital tool,
useful for the trade, for those who want to know and/or
want to be seen, be informed, promote, listen and speak?
-Answered to the need of being informed each day on what
should be wore and will be shortly.
DP is the logbook of the sector.
National perspective
DP: specific magazine targeting, Spanish retailers,
manufacturers and to all those who want to enter
and introduce their collections in Spain
-Each issue presents a minimum
of 100 pages
-More than 100 national and
international manufacturers
and designers
-More than 1.000 exclusive runway
images
-22,000 copies distributed in Spain
-Certification OJD
Put in an appearance in Europe thanks to:
Iberjoya (Madrid), Vicenza (Italy), Munich
(Germany), Baselworld (Switzerland) and
many other trade shows
Our readers have an extreme interest in
understanding what sales, what is fashion
and trendy to wear, luxury, beauty and style.
They are the tastemakers who have a direct
impact on forecasting and illustrating the
application of new trends.
28. HORA&FASHION Schedule:
ISSUES DATES EVENTS
RECEPTION OF
MATERIAL
HORA&FASHION
THE BIG BRANDS ARE WITH US:
No. 5 Sept-Oct • Iberjoya July 14th 2008
2008 (Madrid)
Novelties
winter 2008
No. 6 Nov-Dec • Christmas Octubre 27th 2008
2008 Season 2008
Jan 2009
No. 7 Feb-Mar-Apr • Iberjoya January 20th 2009
2009 (Madrid)
• Basel
(Switzerland)
No. 8 May-Jun-Jul • Iberjoya April 20th 2009
2009 (Madrid)
• Basel
(Switzerland)
No. 9 Sept-Oct • Iberjoya July 2009
2009 (Madrid)
Novelties
invierno 2009
No. 10 Nov-Dec • Christmas October 2009
2009 Season 2009
GrupoDuplexTM
Editor:
Pedro Pérez (pperez@grupoduplex.com)
Publishing coordinator:
Petra Marín (pmarin@grupoduplex.com)
Chief editor:
Nicolas Massines (nmassines@grupoduplex.com)
Photo: Bañador de Rosa Chá para SPEEDO
Publicity and PR coordinator:
Aure Chardon (achardon@grupoduplex.com)
Design and layout:
Laia Magrinyà (lmagrinya@grupoduplex.com) Media Planner
Grupo Duplex 2008/2009
Via Laietana, 71
08003 Barcelona (Spain)
Tel.: +34 933 183 738
Fax: +34 933 185 984
E-mail: grupoduplex@grupoduplex.com
www.grupoduplex.com
29. HORA&FASHION few words:
STYLE, GLAMOUR, FASHION AND TRENDS RATES
Formats: Euros:
"My job is to give people what they want before
they are aware that they want it" Double 4.000
1 2.200
Domenico Dolce, designer of Dolce&Gabanna
1/2 1.300
1/3 1.100
Special positioning:
Cover 6.000
HORA&FASHION our weapons: Back cover 4.000
Inside front cover 3.000
Target: Jewellery and watch retailers, final consumer. Inside back cover 2.600
Print run: 6.000 copies + Selective hot spots.
Readership: minimum of 4 readers per issue, means Positioning on request according to availability.
average 24.000 readers each time. Position guarantee:
Including General Managers, Sales Managers, Purchasing
*inside the first 50% of the magazine: +10%
Managers.
*at the front of a specific section: +10%
Scope: National.
Frequency: 4 issues a year.
Contents: about 100 pages of updated news. CHARACTERISTICS AND SPECIFICATIONS:
Features: Information and images of over 120 accessories, Measurements: 205x275 - bleed 211x281
time and jewellery items. Printing: Offset 4+4 colour
Expertise: Over than 30 years in the sector.
Digital advertising requirements: CD or DVD
System: Apple Macintosh
Programmes: Indesign, Ilustrator, Photoshop
Contents: Adverts and images
HORA&FASHION You were waiting for it:
DO YOU WANT TO INTRODUCE YOUR BRAND(S) ON THE MARKET?
DO YOU WANT TO CONSOLIDATE YOUR IMAGE?
DO YOU WANT TO MARK THE TRENDS?
TERMS AND CONDITIONS:
Payment term: Within 30 days from the invoice date. An additional 5% will be
charged for any late payment if not previously agreed with Grupo Duplex.
HORA&FASHION the essential tool:
Duplex reserves the right to turn down any artwork material, considered inappro-
WE KEEP ON INFORMING YOU ABOUT THE priate for publication (in terms of quality, resolution or image contents).
WATCH AND JEWELLERY TRENDS
Cancellations: Any cancellation must be notified in writing to Grupo Duplex, at
WE REPORT THE LATEST FASHION DEVELOPMENT least four weeks prior to the deadline of the issue booked.
WE INTRODUCE THE MAIN KEY MANUFACTURES
In case of cancellation all discounts are also automatically cancelled and the adver-
AND BRANDS
tiser must pay the full, undiscounted rate-card amount, of the full serie of advertising
WE SELECT THE NEWEST AND MOST DYNAMIC DESIGNS previously published.
WE ARE PRESENT AT THE MAIN TRADESHOWS
30. HORA&FASHION coincide con las siguientes ferias:
NºEDICIÓN PERIODO EVENTOS
RECEPCIÓN
MATERIAL
HORA&FASHION
LAS GRANDES MARCAS ESTÁN CON NOSOTROS:
nº5 Sept-Oct • Feria Iberjoya 14 Julio 2008
2008 (Madrid)
Novedades
invierno 2008
nº6 Nov-Dic • Campaña 27 Octubre 2008
2008 Navidad 2008
Enero 2009
nº7 Feb-Mar-Abr • Feria Iberjoya 20 Enero 2009
2009 (Madrid)
• Feria de relojería
Basilea (Suiza)
nº8 May-Jun-Jul • Feria Iberjoya 20 Abril 2009
2009 (Madrid)
• Feria de relojería
Basilea (Suiza)
nº9 Sept-Oct • Feria Iberjoya Julio 2009
2009 (Madrid)
Novedades
invierno 2009
nº10 Nov-Dic • Campaña Octubre 2009
2009 Navidad 2009
GrupoDuplexTM
Editor:
Pedro Pérez (pperez@grupoduplex.com)
Cordinadora editorial:
Petra Marín (pmarin@grupoduplex.com)
Redactor jefe:
Imágen: Bañador de Rosa Chá para SPEEDO
Nicolas Massines (nmassines@grupoduplex.com)
Coordinadora de publicidad y RR.PP:
Aure Chardon (achardon@grupoduplex.com)
Diseño y maquetación:
Laia Magrinyà (lmagrinya@grupoduplex.com) Media Planner
Grupo Duplex 2008/2009
Via Laietana, 71
08003 Barcelona
Tel.: +34 933 183 738
Fax: +34 933 185 984
E-mail: grupoduplex@grupoduplex.com
www.grupoduplex.com
31. HORA&FASHION en pocas palabras:
ESTILO, FUERZA, GLAMOUR, MODA TARIFAS
Páginas: Euros:
"Tengo que proporcionar a la gente lo que Doble 4.000
quiere antes de que sean conscientes de 1 2.200
que lo quieren” 1/2 1.300
1/3 1.100
Domenico Dolce, diseñador de Dolce&Gabanna
Espacios preferentes:
Portada 6.000
HORA&FASHION nuestras armas: Contraportada 4.000
Interior portada 3.000
Target: relojeros, joyeros, consumidor final fashionista Interior contraportada 2.600
Tirada: 6.000 ejemplares + distribución selecta en puntos
de venta.
Posicionamiento por solicitud y de acuerdo a la disponibilidad.
Difusión estimada: 24.000 (Directores Generales, Garantía de posición:
Directores de Ventas, Directores de Compras) *dentro del primer 50% de la revista: +10%
*delante de una sección específica: +10%
Ámbito: Nacional
Periodicidad: 4 ediciones al año
CARACTERÍSTICAS Y ESPECIFICACIONES:
Extensión: Al menos 100 páginas
Medidas: 205x275 - sumando sangres 211x281
Contenido: Más de 120 propuestas joyeras y relojeras
Impresión: Offset 4+4 color
Experiencia: Grupo Duplex con más de 30 años en el sector
Requerimientos digitales para el envío de la
publicidad: CD o DVD
Sistema: Apple Macintosh
Programas: Indesign, Ilustrator, Photoshop
HORA&FASHION lo estabas esperando:
Contenidos: Publicidad e imágenes
¿QUIERES INTRODUCIR UNA NUEVA MARCA EN EL MERCADO?
¿QUIERES CONSOLIDAR TU IMAGEN?
¿QUIERES SER PARTE DE LOS QUE MARCAN TENDENCIAS?
CONDICIONES:
Términos de pago: 30 días después de la fecha de la factura con un aumento
del 5% sobre los retrasos no pactados anteriormente con Grupo Duplex.
HORA&FASHION lo tiene todo:
Duplex se reserva el derecho a rechazar cualquier material publicitario consi-
SEGUIMOS LAS TENDENCIAS RELOJERAS Y JOYERAS derado inadecuado para la publicación (en términos de calidad, resolución o
contenido de la imagen).
ADELANTAMOS LAS MODAS MÁS PUNTERAS
Cancelaciones: Cualquier cancelación deberá ser notificada por escrito
PRESENTAMOS A LAS MEJORES FIRMAS a Grupo Duplex al menos cuatro semanas antes de la fecha de cierre de la
edición.
CONTAMOS CON UN DISEÑO CUIDADO,
DINÁMICO Y FRESCO En caso de cancelación todos los descuentos serán también cancelados auto-
máticamente y el anunciante deberá pagar las inserciones a precio de tarifa.
ESTAMOS EN LAS PRINCIPALES FERIAS DEL SECTOR