1. Optimize your profile on
by Sebastien Goix
http://www.linkedin.com/in/sebastiengoix
March 2013 release

2. Essentials
 The Linkedin platform is the most powerful tool to develop your professional
contacts network on a long-term basis
 Your profile will be browsed closely by many employers, recruiters, head
hunters, co-workers, competitors, students, family, friends and many more
stakeholder throughout your professional life… and after ! (Internet does not forget
if you do)
 Use this professional network in the most appropriate way, always keeping in mind
the reasons why your are socializing.
 Keep in mind that all informations you might publish on your public profile are….
Forever Public !
 do not share experience that might be covered by any NDA or confidential
informations : your job may be at stake !
 do not lie on your resume, experience : nowadays it’s really easy to find out
 focus on Facts Checking !
 mention any relevant information that may help you to get the best from
Linkedin (I let you figure out on your own)

3. Good reasons to be on
1. INCREASE Add connections to increase the probability of being
your visibility seen.
2. ENHANCE An updated profile on Linkedin will position it among
your Google ranking the first results on Google Search Engine
3. PROMOTE A website, a blog, a passion, a cause, an experience, a
what makes you unique reward…
4. PERFORM Endorsement from your (former) colleagues, boss,
as the Best customers, partners are often the best testimonials.
5. IDENTIFY Your professional network will be the key for your next
the job made for You jump.
6. PREPARE Get the maximum informations about your contact and
tomorrow’s interview/partnership the company you might apply in / work with.
6. KNOW Have a look, on a regular basis, on the people who are
who is looking at/for you browsing your Linkedin profil… always good to know !

4. Basic Tips for your profile
PICTURE SUMMARY
Don’t copy-paste your resume, neither
Your best profile your generic cover letter : useless &
Popularize search results boring
Avoid logo, avatar Focus on what makes you THE One !
EDUCATION JOB DESCRIPTION
Straight, realistic, simple, essential, with
Precise your degree, specialty quantitative results
ENDORSEMENTS
RELATIONS Manage them smartly
ONLY connect with people you have already Avoid spamming your contacts
personally met, at least once Keep some space for improvement
(no one is perfect ;)
BE SMART, STAY FOOLISH !

5. Q&A
Should I edit my profile in english or in As Linkedin is an international professional network
my maternal langage ? platform, privilegiate English
In which extend can my profile be As far as you consider that someone on Linkedin may need your
eligible to Linkedin ? skills
Keep some room for your future contact to discover more about you
Must I fill in my profile to reach 100% ? : no need to ask you for an interview if all the details about you are
online ;)
As often as you may need to : add an experience, an award, a
How often should I update my profile ?
specific skill, share an article, etc.
No stress ! Such experience can happen to anyone.
I got unemployed for some time in the
You may have done great things during this period ? Cultivating a
past : how to manage it ?
passion, managing a project, helping others… Talk about it !
and many other to come…