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10 Things I Learned at SXSW (and one thing I already knew)
- 1. 10 Things I Learned at SXSW and one thing I already knew Sandra Gornall - March 2010
- 5. 10 things I learned
- 6. 1. How to do my job better: wireframing and prototyping
- 11. 2. Behavioral psychology is the latest trend in web design
- 13. Game mechanics, feedback loops, levels/challenges, incentives/points
- 14. “ Delighters” : We remember and respond favorably to small, unexpected, and playful pleasures.
- 16. 4. Mobile is the future
- 17. 5. There are lots of interesting possibilities for connecting physical objects to the Internet
- 18. Billboard advertisement in Tokyo
- 20. 6. Privacy still matters… … but it’s about control over the flow of information, from private to public to publicized .
- 23. 7. Legal issues around content have become the most significant barrier to the Internet’s growth.
- 24. 8. The publishing industry is facing massive, disruptive change (and appears to be totally unprepared for it)
- 25. 9. The biggest issue on everyone’s minds is: who is going to make money, and how?
- 28. 10. Many people involved in technology see it as a powerful force for positive social change Do you believe that there is a technology-related solution to disease, global economic crisis, global climate change, hunger, terrorism, and third-world poverty? Yes … 63% No … 37% SXSW Interactive 2010 Registrants Survey
- 29. One thing I already knew…
- 30. 1. The digital divide is still with us Millions of people rely on public library computers. Late-breaking technology news!
- 32. The empowerment divide: (literacy, language, education, experience)
- 33. Our message
- 34. Notes & Links http://gornall.wordpress.com/sxsw
Notes de l'éditeur
- Business up front, party in the back: a tech conference with a lot of emphasis on culture and creativity. In-depth seminars, networking, and business deals…and parties.
- Persuasive interfaces, seductive interactions
- Google personalized search Social search Location aware search Objective vs. subjective questions Imagine this in our catalogue Personalized results based on your past searches and borrowing Timely cross-promotions – “Your search for chile produced 392 results. You may also be interested in these books on earthquakes.” Local search: I’m at Indigo looking at Andrew Sorkin’s Too Big to Fail. It’s only out in hardcover and it costs $35! TPL has it as a Best Bets selection. Where’s the nearest copy that’s on the shelf right now?
- By year end 2012, physical sensors will create 20 percent of non-video internet traffic. (Gartner Research) QR (quick response) codes: physical world hyperlinks
- A pedestrian may use a cellphone to read the QR code (barcode) with the phone's camera. The phone will open a web browser to the URL encoded in the QR code, in this case a specialized search engine
- Joi Ito presentation Interoperability Creative Commons Book, magazine, and newspaper publishing Revenue models Library implications: we are advocates for and providers of free information Digital collections, Google Books project, etc.
- Wild West vs. walled gardens
- Citizen engagement through open government Educating and empowering the third world Saving energy and reducing consumption Lend4Health Genuine faith in progress or cynical attempt to get favorable government regulation, or a mix of both