Innovating business can lead to new goals, win competition, improve processes and get success. This presentation arises from e-cig usage to explain 5 really key factors of business innovation

1. SMOKING
5 LESSONS ON
BUSINESS INNOVATION
How I stopped
businesstoValue
picture from http://ecigdaddy.com

2. If you need a
disruptive change...
you should be ready to
drive the change
2picture from www.myhealthnewsdaily..com

3. …and it is all about
INNOVATION
3

4. „How I stopped smoking‟
presents a 5-lesson story that
arises from e-cig usage
to talk about
business innovation
4
Innovating can be
the right manner to
change and improve
your habits
picture from www.andyhanselman.com

5. #1
OPPORTUNITIES
5

6. Innovation can
open opportunities
never explored
before
…since new products can
improve habits and turn them
into something different
6picture from http://ioffer.com

7. 7
LESSON #1
new & innovative
products can change
the rules of business,
freeze out competition,
open blue ocean
markets

8. #2
IMPROVEMENT
8

9. Use innovation to foster
improvement and benefit from it
…as 31% of US smokers who tried e-
cig stopped smoking within 6 months
source: http://www.statisticbrain.com/electronic-cigarette-statistics/
9
picture from http://www.best-electronic-cigarettes.net

10. 10
LESSON #2
the most innovative companies benefit from innovation
in terms of business growth, since they reached an
average 14% increase in revenues and 1 in 4 revealed an
increase of more than 20%
source: “Most innovative companies 2012”, Forbes

11. #3
INVESTMENT
11

12. You need
investments to
innovate
…first, you have to spend money
(more than you currently do)
12
$70-$100

13. 13
LESSON #3
the best small companies, in Germany, invest up to 6% of
revenues in Research & Development, a great deal more
than the average 3% revealed by other companies
source: “Hidden champions”, Simon-Kucher & Partners, 2011

14. #4
SUSTAINABILITY
14

15. Good innovation is likely
to be sustainable in
medium-long term
…you can take advantages for
your habits and for your wallet as
well
15
Average $300-$400 per year smoking
e-cig, instead of over $1.200 smoking
tobacco cigarettes

16. 16
LESSON #4
Germany best small companies use innovation to be
leader in their industry. Leadership means market share
of 30%, half more than their best competitors.
Leadership is key for business sustainability.
source: “Hidden champions”, Simon-Kucher & Partners, 2011

17. #5
OBJECTIVES
17

18. Spending in innovation
is not enough…
…you should focus on the right
objectives to succeed in
innovating your course of action
18picture from http://www.littletonnhhospital.org

19. 19
LESSON #5
world‟s 10 most innovative companies spent in innovation less
than the industry average, just because they focused their
innovation processes on cutting-edge technologies and unmet
market‟s needs
source: “Global Innovation 1000”, Forbes, 2011

20. 20
…so

21. INNOVATION
21picture from http://frome.fm

22. CAN
22picture from http://lifestyle.yahoo.co.nz

23. MAKE
23picture from www.instant.ly

24. LIFE
24picture from http://www.hgpauction.com

25. BETTER
25picture from http://www.greenerideal.com

26. …and leads to
SUCCESS
26

27. 27
Are you
on board?
picture from http://cs.astronomy.com

28. businesstoValue
ⓒStefano Grigoletti 2013