2. What is Fashion?
• Fashion is about selling a lifestyle
• This can be through clothes or accessories
• Fashion is often aspirational
Images by Bruno Dayan
17. What is Editorial?
• Editorial is concerned with a theme
• It can be supported by text to tell the story
• But it has to have a strong narrative structure,
regardless of whether or not text is relevant
• Sometimes Reportage (stories of public
interest) are presented in an editorial format
• Editorial formats include: printed magazine an
e-zine or online blog format
20. Kulture Magazine: editorial feature about bulldozing of illegal immigrants camp in Spain,
reportage public interest story in magazine format
21. What about Commercial?
• Commercial is all about selling the product
• Convincing the viewer that they can’t live
without that particular item
• Persuading the audience to go out and
purchase that must have product
24. Genre cross - over
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•
•
•
Fashion Editorials are evident in magazines
But the images have to link to tell a story
The narrative has to flow and be clear
Some commercial products are disguised to
appear in editorial pieces as a way of sub
consciously persuading the viewer to purchase
an item, usually supported by text, this is what
the industry label an advertorial
28. Feature Editorials
• Images to accompany text
• Typically found in Lifestyle
and Sunday Supplement
Magazines
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31.
32. Jana Cruders’ work successfully mixes commercial with fashion and fashion
with editorial, producing stylized and sometimes quirky visual narratives
