It's about Tourism Marketing both international and indonesia marketing,, Here there is also tourism policy

1. Francesca Nina Soemitro
Director of Tourism Market Development and Information
Ministry of Tourism and Creative Economy Republic of Indonesia
International Tourism Marketing

2. International Tourism

3. Source:
UNWTO Press Release
International Tourism
530563589605627
678678698689
760
805
851
911929894
952
9961,035
400
600
800
1,000
1,200
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012*
INTERNATIONAL TOURIST ARRIVALS
(million)
Source: UNWTO Barometer, January 2013
2012: one billion international arrivals
in one year for the first time (+4%)
WHERE DID THEY GO?

4. International Tourist Arrivals Growth 2012
Source:
UNWTO Press Release
International tourism maintains strength;
by Region, Asia Pacific (+7%) was the best
performer

5. No. Region 2013*
1 World +3% up to +4%
2 Europe +2% up to +3%
3 Asia Pacific +5% up to +6%
4 Americas +3% up to +4%
5 Africa +4% up to +6%
6 Middle East +0% up to +5%
Source:
UNWTO Barometer, January 2013
Forecast of International Tourist Arrivals 2013
Prospect for 2013 is still encouraging as global growth is projected to strengthen
gradually through the year between 3% to 4%. Further, growth in Asia Pacific
is on track to grow to between 5% to 6% in 2013.

6. Global GDP Growth
Growth Percentage 2011-2013*
2011 2012 2013*
World 4.0 3.2 3.3
Advanced Economies 1.6 1.2 1.2
Emerging & Developing Economies 6.4 5.1 5.3
ASEAN *) 4.5 6.1 5.9
Indonesia 6.5 6.2 6.3
Source: IMF, April 2013
*) Indonesia, Malaysia, Philippines, Thailand and Vietnam
World Economic Growth 2013
Global economic conditions have
improved during the past six
months and growth is projected at
3.3% in 2013. Growth in emerging
market and developing economies
is expected to remain robust,
strengthening from about 5.1% in
2012 to 5.3% in 2013

7. Markets
Tourists
Outbound Forecast 2013
Source:
Euromonitor 2012

8. Indonesia Tourism

9. Tourism Performance 2012

10. KONTRIBUSI EKONOMI PARIWISATA INDONESIA
Devisa
No COMMODITIES 2008 2009 2010
1 Oil & Gas 29.126,30 19.018,30 28.039,60
2 Palm Oil 12.375,57 10.367,62 13.468,97
3 Processed Rubber 7.579,66 4.870,68 9.314,97
4 Tourism 7.377,00 6.298,02 7.603,45
5 Garment 6.092,06 5.735,60 6.598,11
6 Electricity 5.253,74 4.580,18 6.337,50
7 Textile 4.127,97 3.602,78 4.721,77
8 Pulb and Paper Product 3.796,91 3.405,01 4.241,79
9 Processed Foods 2.997,17 2.960,73 3.620,86
10 Processed Wood 2.821,34 2.275,32 2.870,49
11 Chemicals 2.754,30 2.155,41 3.381,85
4 3 4
Source: Indonesian Bureau of Statistics
Tourism Contribution To Foreign Exchange Earnings

11. No. Economy of Indonesia
Tourism Sector
(IDR)
(%) to
National
1 GDP 321.57 trillion 3.90
2 Employment Opportunity* 9.28 million 8.37
3 Salary and Wage 104.51 trillion 4.03
4 Tax 11.57 trillion 3.77
5 Investment 120 trillion 1.47
Source: Quick Wins 2012
*people
Tourism Contribution to Indonesia’s Economy 2012

12. o Global Rating Agency like
Fitch Rating and Moody's
Investors Service has
increased Indonesia Position
to the “Investment Grade”.
o Economic Analist predicts
S&P will include Indonesia.
BB +
BBBBaa3
Ba1
January 2012 Desember 2011
Present Indonesian Position
Investment RateSource: Indonesia Investment Coordinating Board, 2012
Investment Climate
Indonesia Economic Performance

13. Source: Indonesia Investment Coordinating Board
YEAR
FDI
(US$ mil)
DDI
(US$ mil)
TOTAL
(US$ mil)
% growth
2006 111.5 18.0 129.5 -
2007 136.4 12.7 149.1 15.17%
2008 156.9 23.8 180.7 21.18%
2009 306.5 35.7 342.2 89.32%
2010 346.4 39.0 351.1 2.60%
2011 242.2 39.4 279.8 -20.31%
2012 786.3 101.5 869.8 210.86%
• Indonesia is one of top countries in the world for hotel investment 2012
• Hotel and restaurant share 2.5% of total national investment
Statistic of
Indonesia Tourism Investment

14. Realization of Hotel Investment
(USD Million)
Field of businesses
2011 Sept 2012
FDI DDI TOTAL FDI DDI TOTAL
Star Hotels 197.55 5.76 203.31 693.04 55.94 748.98
Non-Star Hotels 1.63 1.63 0.79 0.79
Other Short Term
Accommodation
33.84 13.14 46.98 27.26 5.30 32.56
Other Accomodation 4.60 4.60 0.01 0.01
Source: Indonesia Investment Coordinating Board
Statistic of Indonesia Hotel Investment

15. 1. 100 % of capital share can be
owned by foreign investor for the
following business:
• Recreational and Entertainment
Business
Location only in Eastern Indonesia
(Kalimantan, Sulawesi, East Nusa
Tenggara), Bengkulu, Jambi
Tourism Investment Opportunity
Source: Presidential Regulation of The Republic of Indonesia Number 36 of 2010
ON LIST OF BUSINESS FIELDS CLOSED TO INVESTMENT AND BUSINESS FIELDS OPEN, WITH CONDITIONS, TO
INVESTMENT

16. 2. Foreign Equity Participation (max. 51% share owned by
foreign investor and it does not contradict Local
Regulation) for the following business
a. 1 and 2 Star Hotel
b. Guest House
c. Restaurant/Talam
d. Catering
e. Convention, Exhibition, and
incentive Tour Service
f. Cultural Tourism Object
Business (Private
Museum, Cultural Heritage
managed privately)
g. Spa
h. Natural Tourism Object
Business outside
Conservation Areas
i. Motel and Lodging
Service ( only in
Eastern Indonesia)
j. Recreational and
Entertainment Business
(for region other than
Eastern Indonesia,
Bengkulu, Jambi)
Tourism Investment Opportunity
Source: Presidential Regulation of The Republic of Indonesia Number 36 of 2010
ON LIST OF BUSINESS FIELDS CLOSED TO INVESTMENT AND BUSINESS FIELDS OPEN, WITH CONDITIONS, TO
INVESTMENT

17. 3. Foreign Equity Participation (max. 49% share
owned by foreign investor or max. 51% if partner
with UMKMK) for the following business
a. Restaurant/Non Talam
b. Outbound Tour Operator
c. Impresario Business
Service
4. Foreign Equity Participation (max. 67% share
owned by foreign investor) for the following
business
Source: Presidential Regulation of The Republic of Indonesia Number 36 of 2010
ON LIST OF BUSINESS FIELDS CLOSED TO INVESTMENT AND BUSINESS FIELDS OPEN, WITH CONDITIONS, TO
INVESTMENT
a. Dexterity b. Art Gallery
d. Bar/café/Karaoke
e. Motel and Lodging Service
(for region other than Eastern
Indonesia)
f. Catering
Tourism Investment Opportunity

18.  Homestay, Tour Agent and Tour Guide
Service Business, and Art Studio
reserved for Micro, Small, Medium
Enterprises, and Cooperatives (UMKMK)
 List of Business Fields Closed to
Investment in Culture and Tourism:
Public Museum, Historical and Ancient
Heritage, Residential/Traditional
Environment, Monuments,
Gambling/Casinos
Source: Presidential Regulation of The Republic of Indonesia Number 36 of 2010
ON LIST OF BUSINESS FIELDS CLOSED TO INVESTMENT AND BUSINESS FIELDS OPEN, WITH CONDITIONS, TO
INVESTMENT
Tourism Investment

19. 2009
1. Policies and Regulations 123 88 93
2. Sustainable Tourism 130 127 125
3. Security and Safety 119 72 85
4. Health 110 115 112
5. Tourism & Travel Priority 10 15 19
6. Air Transportation Infrastructure 60 58 54
7. Land Transportation Infrastructure 89 82 87
8. Tourism Infrastructure 88 116 113
9. IT and Communication Infrastructure 102 96 87
10. Price Competitiveness 3 4 9
11. Human Resources 42 51 61
12. Affinity or National Perceptions on Tourism 78 121 114
13. Natural Resources 28 17 6
14. Cultural Resources 37 39 38
Overall Rank 81 74 70
2011 2013CRITERIA FOR TOURISM COMPETITIVENESS
Indonesia Tourism Competitiveness Ranking
Source:
WEF 2013

20. Strategy and Program

21. 1.Development of
business,
Industry, and
Investment;
2.Tourism
Standardization
Development.
1.Tourist Attraction
Development;
2.Community
Development;
3.Tourism
Community self-
empowerment
1.Increased
Intrnational and
Domestic Tourism
Promotion;
2.Development of
Market Information;
3.Enhancement of
Tourism Branding ;
4.Increeased MICE
Activities
1.Human Resources
Development;
2.Research and
Development;
3.Tourism
Advance/Higher
Education
Development
TOURISM INDUSTRY
DEVELOPMENT
TOURISM DESTINATION
DEVELOPMENT
TOURISM MARKETING
AND PROMOTION
DEVELOPMENT
TOURISM RESOURCES
AND INSTITUTIONAL
DEVELOPMENT
Development in Tourism Sector

22. Above The Line: B2C,
Advertising, Direct
Selling
Below The Line : B2B
Production,
Marketing, Branding,
Selling
Community to
community /
C2C
Incentive Selling:
consumer to
consumer / C2C
Online:
Website, social
network
Offline:
Community
Gathering
Vertical
Marketing
Horizontal Marketing
Multiplying the Crowd
Connected
1. Tourism Branding
2. Product Match Market
3. Designation of 16 Target Markets, 16 Priority Destinations and 7 Primary Products
4. PR-ing and Awareness Campaign
5. Partnerships and International Networking
6. Development of VITOs
Integrated Marketing Strategy

23. 16 Target Markets
No. FOKUS PASAR
TARGET 2013
OPTIMIS MODERAT PESIMIS
1 SINGAPURA 1.750.000 1.680.000 1.615.000
2 MALAYSIA 1.400.000 1.340.000 1.290.000
3 AUSTRALIA 1.220.000 1.170.000 1.125.000
4 CINA 1.000.000 960.000 922.000
5 JEPANG 505.000 485.000 466.000
6 KORSEL 360.000 345.000 335.000
7 FILIPINA 315.000 302.000 295.000
8 TAIWAN 255.000 240.000 233.000
9 AMERIKA SERIKAT 225.000 215.000 207.000
10 INGGRIS 220.000 211.000 204.000
11 PERANCIS 210.000 201.000 194.000
12 INDIA 200.000 192.000 187.000
13 BELANDA 185.000 175.000 170.000
14 TIM-TENG 175.000 166.000 162.000
15 JERMAN 165.000 156.000 152.000
16 RUSIA 110.000 105.000 101.000
LAINNYA 705.000 657.000 642.000
JUMLAH 9.000.000 8.600.000 8.300.000

24. 16 Priority Destination Areas
Sunda Kelapa

25. Old Town–Sunda Kelapa
Borobudur nearbyToba Lake Bromo-Tengger-Semeru nearby
Kintamani-Batur Lake, nearby
Kuta-Sanur-Nusa Dua nearby
Thousand Islands nearby Menjangan, Pemuteran, nearby

26. Tanjung Puting nearby
Raja Ampat nearby
Toraja nearby
Ende–Kelimutu nearby
Wakatobi nearby
Komodo nearbyRinjani nearby
Bunaken nearby

27. Recreational
Sports Cruise Culinary &
Shopping
Culture &
Heritage
Nature &
Ecotourism
Health &
Wellness
MICE
7PRIMARY
PRODUCTS

28. • Participation at Trade Shows
• Sales Missions
• Direct Selling at Malls
• Festivals and Events
• Familiarization Trips
• MICE Bidding Supports
• Co-marketing Programs
• Destination Promotion Supports
• VITO’s Operations
• Market Analysis
Indonesia’s Tourism Marketing Programs

29. Official Country Partner ITB Berlin 2013, Germany March
Legu Gam Festival XIV, North Maluku April
ASEAN Jazz VI, Batam June
Tour de Singkarak V, West Sumatra June
Lombok Sumbawa Pearl Festival IV, NTB June
Lomba Sumpit International III, East Borneo July
Tourism Border Festival “Timoresia” III, NTT August
Baliem Valley Festival XXIV, Papua August
Miss World 2013 September
Borobudur Jazz III, Central Java September
APEC 2013, Indonesia October
Jakarta Marathon October
Raja Ampat Festival IV, West Papua October
Musi Triboatton II, Southern Sumatra Nov-Dec
Mega Events 2013

30. 13 Visit Indonesia Tourism Officers (VITOs)
SINGAPORE
AUSTRALIA
JAPAN
MALAYSIA
INDIA
CHINA:
Guangzhou
CHINA: Beijing
MIDDLE EAST
GERMANY
NETHERLANDS
FRANCE
RUSSIA
REP. OF KOREA

31. Thank You