7. How to Create a Targeted Facebook Ad Audience
Using Power Editor
Product
Planning
segments
targeting
offering
positioning
optimizatio
n
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8. Power editor Tools
•General “ Hosted a lot of ad sets
•Hosted a lot of ads
adverts
•Finshed
Advert Sets
Campaigns
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9. Basics You Must Know
Cost Per 1000 View
Cost Per Click
Cost Per install
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10. 1-Advertising Cost “ X $
2-the total estimated audience is X people
3- ( Exp 1 / Exp 2) = 000,00 $
CPM Collected as 000’00$ x 1000 = X $ Cost per Thousand View
CPM
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11. Basics You Must Know
•amount of views on
•
Impressions
•number of clicks
•
Clicks
•Click through rates
•
CTR
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18. Multi-Product Facebook Ads in Power
Editor
•Note that this ad unit is only available
when using two campaign objectives:
•
Clicks to
Website
•Note that this ad unit is only available
when using two campaign objectives:
•
Website
Conversions
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21. 5 Reasons You Should Use Power Editor to
Create Facebook Ads
Features
Custom
Audiences
Look
alike
Audiences
Saved
Audiences
Conversion
Tracking
Sponsored
Search
Results
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22. Placement
the benefits of Power Editor
News Feed (Desktop
and Mobile)
News Feed (Desktop
Only)
Mobile Only
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