if you want to download this file please send me a request to shahans25@gmail.com ,this is a presentation slide of cadbury india ltd... all the pictures and details have been taken out from cadbury website..

1. Shahansha Rafeek
llnd sem, MBA A1

2.  Cadbury India Ltd. is a part of Kraft
Foods. Cadbury India operates in five
categories – Chocolate confectionery,
Beverages, Biscuits, Gum and Candy. In
the Chocolate Confectionery business,
Cadbury has maintained its undisputed
leadership over the years. Some of the
key brands are Cadbury Dairy Milk,
Bournvita, 5 Star, Perk, Bournville,
Gems, Halls, Éclairs, Bubbaloo, Tang
and Oreo. Cadbury‟s core purpose

3. Cadbury Brands
• Choclate CDM, Bournvita, C
Celebrations Bournville, 5 Star, Perk, Gems.
 Beverages Bournvita ,Tang .
 Biscuits Oreo .
 Candy Éclairs, Halls.
 Gum Bubbaloo.

4.  Cadbury Dairy Milk encapsulates an
enormous breath of emotions, from shared
values such as family togetherness, to the
personal values of individual enjoyment. It
stands for goodness. A moment of pure
magic!
 Cadbury Dairy Milk (CDM) entered the
Indian market in 1948, CDM remains at the
top of the Indian chocolate market not only
because of its most delicious, best tasting

5. Advertising:
 In the early days, the brand had a huge
fan following among kids. In order to
build stronger appeal among older age
groups, the brand re-positioned itself
through the classic „Real Taste of Life‟
campaign in 1994. The campaign
positioned Cadbury Dairy Milk as the
chocolate that awakened the little child
in every grown up and very soon, both
teenagers and adults, were hooked on
to this bar of pure magic.

6.  With the launch of the Rs. 5 pack in
1998, CDM became more affordable
and hence more accessible for the
masses.
 In 2004, the `Kuch Meetha Ho Jaaye‟
campaign was launched, With
Amitabh Bachchan as the face and
voice of the brand, the campaign went
on to become a huge success.. How
many can forget the `Pappu Pass Ho
Gaya‟ commercial?

7.  In the year 2010, the `Shubh Aarambh‟
campaign was launched, drawing lines
from the traditional Indian custom of
having something sweet before
embarking on something new. With
`Shubh Aarambh‟, Cadbury took the
Dairy Milk journey a step further into the
hearts of its million lovers.
 With the current campaign „Khaane Ke
Baad Meethe Mein Kuch Meetha Ho
Jaaye‟, Their aim is to introduce the
thought of having a CDM as a post

8.  With a large section of Indians still
choosing traditional sweets (Mithai) over
chocolates, an offering was required that
would seed chocolate consumption
amongst non-users and help increase
consumption frequency amongst fringe
chocolate users.
 Cadbury launched CDM Shots in 2008
 Positioned as „chocolate laddoo‟ and
priced at Rs. 2 for 2 pieces, the attempt
was to introduce the product to
consumers as the perfect value-for-

9. Advertising:
Multiple campaigns from the brand have
established the name „Shots‟ and
„laddoo‟ amongst kids, teens and
adults. These chocolate laddoos are
the new affordable alternative to sweet

10.  Launched in January 2010, with a
tantalizing taste that tempts the taste
buds, CDM Silk delivered an exquisite
chocolate eating experience in the
Indian market.

11. Advertising:
 The advertising highlights the joy of
savoring CDM Silk and builds on its
creamy and smooth experience that
instantly melts in your mouth. This
brand promise was beautifully
captured by the tagline `Have You Felt
Silk Lately?‟

12.  Launched in 1969, 5 Star soon became
the star of every refrigerator and pocket;
people could not resist biting into one.
 What made 5 Star so irresistible was the
unique combination of chocolate, caramel,
and nougat that set a new revolution in
the making of chocolates. Never before
had people bitten into something so
chocolaty and deliciously chewy at the

13. Advertising:
 The current “Jo
Khaaye Kho Jaaye”
proposition of 5 Star
has been enlivened
by the lovable duo of
Ramesh – Suresh,
who get lost in the
involving taste of 5
Star. The duo has
gained huge
popularity through
successive media
campaigns.

14.  Hailed as Cadbury‟s answer to the
emerging market of luxury chocolates,
Cadbury unveiled Bournville – the Indian
formula for dark chocolate in 2009

15. Advertising:
 The creative route taken was “You
don't buy a Bournville you earn it”
which aptly describes it as a chocolate
meant for consumers with a mature
palate.
 The campaign has successfully built
Bournville with special credentials
based on its distinct rich intense taste,
quality ingredients (best Ghanaian
Cocoa) and a British heritage.

16.  Cadbury is known to make chocolates with a
difference and Gems is yet another unique
offering. What makes Gems different is the
way the chocolate has been designed; a
little button of chocolate covered with
colorful candy shell with attractive
packaging.
 Quite predictably, Gems became a big hit
given its unique taste and shape. Having
grown up with the brand, a lot of teens and
adults consume Gems as well.

17.  Cadbury Bournvita is among the oldest
brands in the Malt Food category with a
rich heritage and has always been
known to provide the best nutrition to aid
growth and all round
development. Launched in 1948,
Cadbury Bournvita has continuously re-
invented itself in terms of product,
packaging, promotion & distribution. The
Cadbury lineage and rich brand heritage
has helped the brand maintain its

18.  It is a universal truth that mothers attach
a lot of emotional importance to
nourishment while bringing up their
children. However, children always look
out for the tastiest option to make their
daily dose of milk more enjoyable.
 Cadbury offers two options to capture
this appeal: Cadbury Bournvita, with its
popular chocolate taste, and its latest
offering, Cadbury Bournvita 5 Star
Magic, leveraging the rich chocolate and
caramel flavour of Cadbury 5 Star.

19. Advertising:
 Tayyari jeet ki! (preparing to win)
 Today‟s world is an increasingly
competitive place for children. They
aren‟t just expected to do better, but also
do more. Keeping this in mind, Cadbury
launched the new Bournvita in 2010 and
launched a new campaign Tayyari jeet ki!
(preparing to win)

20.  Bubbaloo took its first steps in the
international confectionery market in the
year 1984. With its launch in the Indian
market in 2007, the definition of bubble
gum underwent a juicy change!
 Bubbaloo is synonymous with flavored
fun in bubble gums! Bubbaloo stands
out because of its unique flavored liquid
filling.

21.  Halls was first launched in India in
1968.
 Halls came into the Cadbury fold in
2003 as part of a global merger with
Adams Confectionery.

22.  Cadbury Éclairs has been present in India
since 1971 and has remained a favourite with
adults and kids alike. The credit for making
éclairs, goes to an English confectionary firm
which devised this delicious formula in the
1960s. This tasty wonder with indulgent
chocolate wrapped in soft, chewy caramel
came to Cadbury in 1971, when Cadbury
took over this confectionary firm. In 1994 the
brand took on the purple and gold packaging
which has been its trademark since then.

23.  Launched in India in March 2011 the
delicious combination of dark chocolate
biscuit and vanilla cream was first
introduced to the world in 1912. That
original formula was so perfect that it has
hardly been modified since. Each year
more than 7.5 billion Oreo Biscuits are
eaten.
 children across the world teach their
parents the fun way to eat Oreo –
twisting the biscuit open, licking the

24. Oreo facts:
 The design on every Oreo biscuit consists of 12 flowers, 12 dots
and 12 dashes per side.
 Because everybody twists, licks and dunks their Oreo‟s,
somebody actually invented a Biscuit Dunker, designed to keep
your fingers from getting wet when you dunk your Oreo Biscuit
into the glass of milk.
 The first Oreo biscuit was sold in 1912.
 If every Oreo Biscuit ever made were stacked on top of each
other, the pile would reach to the moon and back more than five
times.
 50% of Oreo biscuit eaters twist their biscuit apart before eating
it, with women twisting them open more often than men.
 If all the Oreo biscuits ever made were placed side-by-side, they
would encircle the earth 381 times at the equator.
 The crème filling used in Oreo biscuits in one year could ice all
the wedding cakes served in the United States for two years!
That's 4,724,000 three-tier wedding cakes.
 Oreo is sold in over a 100 countries and is the best- selling
biscuit of the 21st Century.
 Approximately 25 billion Oreos are eaten per year. (That‟s about
70 million per day, or 800 per second!).

25.  Perk is neither a chocolate nor just
another snack to be missed; it is a
delightful combination of both
 Perk was launched as „Anywhere.
Anytime‟ snack – a perfect solution for
a quick snack, which made both
chocolate lovers and the frequent
snackers happy

26.  The world‟s favorite powdered beverage –
Tang
 the combination of yummy taste and
micronutrients such as Iron, Vitamin A B & C
makes it a favorite with moms. At an
affordable price, mothers are able to make a
deliciously refreshing, nutritious and
convenient drink for their kids
 Sold in more than 30 countries, Tang, is the
latest brand from the Kraft Foods portfolio to
enter the “billion dollar” brands club

27. THANK YOU……
shahans25@gmail.com