Know the various methods in the digital marketing methods for an auto mobile industry. Contact us at seamedia.in

1. Scope of Digital Marketing
for
Auto Mobile Dealers
By SeaMedia, Calicut

2. THE SECTIONS
Old Marketing Methods
Digital Marketing The Scope Email Marketing
Digital Marketing the Rise
Social Media Marketing
Digital Marketing – Types
Search Engine Optimization:
Ads Locally at searches Blog Marketing
Car forum websites and Mobile Optimized Website
auto expo websites
Website Ads
Online auto magazines
Content sites related to automobiles

3. Old Marketing Methods
TV,
Newspaper ads
Magazines
Billboards
Exhibitions
etc

4. Digital Marketing The Scope
Emergence of Internet –
Fast communications
Instant Messaging
Easy display – Easy reach to millions
More effective tools to analyze business
Quick Implementation

5. Digital Marketing Rise
Duration Money Invested
Last Year $ 3.82 billion
Next Year $ 4.3 billion
By 2015 $ 5.80 billion

6. Digital Marketing – Types
1. Email Marketing
2. Website Ads
3. Social Media Promotions
4. Local Listings
5. SEO
6. Blog Marketing
7. Mobile Optimized
etc

7. 1. Email Marketing
Collect the email database - potential customers
Needs graphics to display the discounts
Same design must be used at your website
Can Use Email marketing tools
Gathering answers from the customers for the
questions – improves firm

8. 2. Advertisements
To Public websites, having potential customers
Giving link at the ads to our home page
Highlight discounts to attract
Make the same design appear at webpage
Highlight Group-buy discounts if possible

9. 2. Ads – the different types
a) Content sites related to automobiles:
b) Online auto magazines:
c) Car forum websites and auto expo websites:
d) Social networking sites:
e) 30, 60-second ad On YouTube
etc

10. Advertisements - Types
1 Ads Locally – Search Engine Results
2 Content sites related to Automobiles
3 Online auto Magazines
4 Car forum Websites and Auto expo websites
5 While watching video - YouTube

11. Give Ads – 1- Locally – Search Engine
Results
Users search via search engines
Examines location also
So give ads to get local customers that can reach
showroom
Eg : Next Slide

13. Give Ads - 2 - Content sites related to
Automobiles
read and followed by people
interested in knowing the latest auto mobile updates
+ people who desire to buy a vehicle
high chance of getting a click from the people

16. Give Ads - 3 - Online auto Magazines
very high traffic from the cars and bike lovers.
Contains articles from the experts
includes the comparisons of vehicle
Performance and tests
Such audience can be attracted via Ads

17. Give Ads - 4 - Car forum websites and
auto expo websites
thousands of unique visitors daily
engage themselves in the discussions
reviews and comments
giving ads - surely increase your visitors

19. Give Ads - 5 - While watching video
People get more information, watching videos
See videos of New vehicles - launching event
YouTube – most used video website.

20. YouTube Ads - Types
Displaying Ads in Home Page
Displaying Ads in Search Results
Displaying Ads in Right top while watching video
Displaying Ads as 30, 60 second

21. ads

23. Blog Marketing
Can Promote the images and videos
Charts and Reports
Showroom price lists, offers, seasonal discount
Proper call to actions
Chance to get sharing to social media sites

24. Social Media Marketing
very inexpensive method
It’s the favorite method of getting updates
build brand awareness
REGULAR UPDATES
Facebook Page, Twitter Profiles, Google+ Page etc
Social Media Analyzing tools available
Eg: NorthSocial, SproutSocial

25. Mobile Optimized Website
percentage rise - auto mobile search queries from
mobile
Year Percentage
2010 17 %
2011 24 %
2012 31 %

26. Why to Create separate Mobile
website?
Search engine prefers
Shows all information – no information are missed
Normal Site - horizontal scrolling – fails to show
important data
dominant over your competitors
better user experience makes a customer to come
back
For the mobiles that do not support java scripts

27. Local Listings
Submit at major local directories
Build customer reviews, ratings
Uploads photos and videos
Submit at popular maps, place services

28. Search Engine Optimization
People uses the search engine to get results
87% of the clicks of the online queries goes Organic
Search engines updates search algorithm, so do SEO
keyword research
giving keywords in the website content, titles, meta
keywords, meta descriptions, headings, URL
fresh contents, company promotions via blogging
Analyzing the competitor strategies

29. Digital Marketing Service
SeaMedia
Ph: +91 495 4014118
hello@seamedia.in