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Trends in the World and Israeli
  Green Data Centers (2008)
Shahar Geiger Maor
VP & Senior Analyst
shahar@stki.info
The Data Center’s Situation
                      Greater need for computing resources


                              More racks and more servers
 Typical DC has annual energy
  costs per square foot 15-40
           floor space is running out
   Your Text here                                                                         Your Text here



   times that of typical office
             Servers are heating up


             buildings
            More cooling is needed


     Operational costs are soaring and more pollution is emitted
                                                                                                           2
      All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
STKI Survey 2008:
                  Newrefurbish Data Center will be built
                          within next 2 years?
                                            No Opinion
                                                3%                                            Agree
                                                                                               54%
  Your Text here                                                                         Your Text here




      Disagree
        43%




                                                                                                          3
     All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
The Data Center’s Situation -Key Figures


        Data Center Power Usage Allocations
                                                             Lighting
                                                                2%
                                        UPS
    Your Text here                      18%                                    Your Text here
                Hardware
                Electricity                                             Cooling
                   30%                                                   50%




           Source: Computer Economics
                                                                                                4
      All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
Electricity Use by End Use (USA)
2000-2006




   Your Text here                                                                      Your Text here




                                                                                                  (Source: EPA)
                                                                                                             5
       All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
Electricity Use Trends -ASHRAE




   Your Text here                                                                      Your Text here




                                                                                                        6
       All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
AFCON Predictions (2006)
 By 2010, more than half of all data centers will have to
  relocate to new facilities or outsource some applications
 Over the next five years power failures and limits on power
  availability will halt data center operations at more than
  90% of all companies
 By 2010, Text here 70% of all data centers will utilize some
        Your
             nearly                            Your Text here

  form of grid computing or other virtual processing
 Within the next five years, 1/4 of all data centers will
  experience a business disruption serious enough to affect
  the entire company’s ability to continue business-as-usual


                                                          7
Metrics (by The Green Grid)
Power Usage Effectiveness (PUE):
PUE = Total Facility Power ÷ IT Equipment Power

and its reciprocal, the DCiE is defined as:
DCiE = 1÷ Text here = (IT Equipment Power ÷ Total Facility
       Your PUE                           Your Text here
 Power) x 100%

Average DC: PUE = 2.0-3.0
Best practice DC = 1.3-1.6
State of Art DC = 1.2
                                                         8
EPA Report to Congress




  Your Text here     Your Text here




                                      9
SVLG Demonstration




  Your Text here     Your Text here




                                      10
Combinations of IT and Site Data Center Types




    Your Text here               Your Text here




                                                  11
SVLG Demonstration vs. EPA Estimates




   Your Text here           Your Text here




                                             12
The Data Center’s Situation: Practical
   Solutions

Assessments and Thermal Modeling
Green servers and storage devices

Advanced cooling methods
        Your Text here                                                                         Your Text here
Data Center arrangements (e.g.: Hot Aisles/Cold Aisles)

Virtualization, Consolidation




                                                                                                                13
           All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
Practical Solutions for the Data
  Center: Thermal Modeling

•Locate Hot Spots
•Recommend new policy


        Your Text here                                                                         Your Text here




                                                                                                                14
           All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
The Data Center’s Situation: Practical
   Solutions

Assessments and Thermal Modeling

Green servers and storage devices
Advanced cooling methods
        Your Text here                                                                         Your Text here

Data Center arrangements (e.g.: Hot Aisles/Cold Aisles)

Virtualization, Consolidation




                                                                                                                15
           All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
Energy Star: EPA Report to Congress
 What is it?
 Other alternatives
    SPEC (Standard Performance Evaluation
   Corporation)
        Your Text here                                                                           Your Text here

    EPEAT (Electronic Product Environmental
   Assessment Tool),
   RoHS, EcoLabel
 Encouraging energy efficiency by vendors
                                                                                                                  16
             All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
Energy Calculations:
                                     Power cost
                         Rack -Fully             Power     Including
                                      per hour
                         Configured             Cost per cooling costs
                                        (0.45
                           (kW)                   Year       (1:1)
                                       ₪/kWh)

Typical Blade #1
    7U High Text here
                      16.2 KW                                 7.3 ₪                  63,948 ₪               127,896 ₪
          Your                                                                                  Your Text here

Typical Blade #2
    7U High
                            14.7 KW                           6.6 ₪                  57,816 ₪               115,632 ₪

Typical Blade #3
    3U High
                            14.2 KW                           6.4 ₪                  56,064 ₪               112,128 ₪

Typical Blade #4
    3U High
                           11.16 KW                             5₪                   43,800 ₪                87,600 ₪
                                                                                                                  17
            All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
The Data Center’s Situation: Practical
   Solutions

Assessments and Thermal Modeling

Green servers and storage devices

Advanced cooling methods
        Your Text here                                                                         Your Text here

Data Center arrangements (e.g.: Hot Aisles/Cold Aisles)

Virtualization, Consolidation




                                                                                                                18
           All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
Practical Solutions for the Data
    Center: Advanced cooling methods
Routine Checkup:
Clean Raised floor
Utilize proper spacing of cold/hot aisles
Limit maximum cooling unit throw
Seal all cable cutouts in the raised floor Your Text here
        Your Text here

Upgrading:
Rack Cooling
    • Air Cooling
    • Liquid Cooling
Closer cooling systems -higher average temp. possible
                                                                                                  19
              All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
The Data Center’s Situation: Practical
  Solutions

Assessments and Thermal Modeling

Green servers and storage devices

Advanced cooling methods
        Your Text here                                                                         Your Text here
Data Center arrangements (e.g.: Hot Aisles/Cold Aisles)

Virtualization, Consolidation



                                                                                                                20
           All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
Practical Solutions for the Data Center:
      Consolidation by organization size

      % of reported positive ROI                                                 IT spending per user at
                                                                                 organizations with single data
      % of Consolidation same as                                                 centers to those with multiple
      budget                                                                     data centers
90%
80%                                                                   $8,000
70%
            Your Text here                                                                       Your Text here
60%
                                                                      $7,000                                      Small
50%                                                  Small
                                                                                                                  Medium
40%                                                  Medium
                                                                                                                  Large
30%                                                  Large            $6,000
20%
10%
                                                                      $5,000
0%                                                                                   Multi DC         Single DC
          ROI                   TCO


                                   Source: Computer Economics 2007
                                                                                                                  21
             All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
STKI Survey 2008:
            Four best ways to cut IT operational costs:
70%
60%
50%
40%
          Your Text here                                                                         Your Text here
30%
20%
10%
0%
      Negotiate better Consolidation of Standartization of Group Purchasing
        prices from    servers, storage    technologies
         vendors        and desktops
                                                                                                                  22
             All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
Energy Saving –World Trends




  Your Text here                                                                      Your Text here




           Source: SearchDataCenter.com 2007
                                                                                                       23
      All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
Renewable Energy –World Trends




  Your Text here                                                                      Your Text here




                                                                                                       24
      All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
Renewable Energy –World Trends




  Your Text here                                                                      Your Text here




                                                                                                       25
      All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
Renewable Energy –World Trends

Denmark: 20% of total energy use is from wind turbines
Iceland: 50% of total energy use is from geothermal
 sources
Israel: 3% of total energy use is from solar energy (water
 heating)
        Your Text here                       Your Text here
Brazil: fuels 50% of its vehicles using bio-ethanol




                                                                                              26
          All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
Thermal Energy Storage

Extra-Pak Ice Coils are used in thermal energy storage for
 buildings 30,000 square feet or larger, industrial process
 cooling, and data centers
The design and layout of the elliptical, galvanized steel
 coils increase the amount of ice that can be stored in a
 given area here
        Your Text                          Your Text here

Low temperature cooling water (1°C/34°F) supplied to
 an existing building loop can add 20% more cooling
 capacity



                                                                                              27
          All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
Thermal Energy Storage -Projects

Matam –Haifa (55,000 m2): Design –IES, investment: 1$M,
 estimated savings: 150,000$ year
 Israel Building –Carmiel (20,000 m2): Design –Articom,
 investment: 680,000 ₪, estimated savings: 39,000 ₪ a
 year
        Your Text here                        Your Text here
Most common in office and public buildings
No activity in Israeli IT –few pilots so far.
Drawbacks:
   • Lack of experienced support
   • Not reliable enough

                                                                                              28
          All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
Shahar Geiger Maor
VP & Senior Analyst
shahar@stki.info
EPEAT program
EPEAT evaluates electronic products in relation to 51
 total environmental criteria, identified in the Criteria
 Table below and contained in IEEE 1680 -– 23 required
 criteria and 28 optional criteria
        Your Text here                     Your Text here
    Meets all 23 required criteria
    Meets all 23 required criteria plus at least 50% of the
 optional criteria
    Meets all 23 required criteria plus at least 75% of the
 optional criteria
back
                                                            30
RoHS Directive and Eco-Label
The RoHS Directive stands for quot;the restriction of the use
 of certain hazardous substances in electrical and
 electronic equipment“
Eco-Label: a voluntary scheme designed to encourage
 businesses to market products and services Text hereare
       Your Text here                     Your
                                               that
 kinder to the environment and for European consumers -
 including public and private purchasers - to easily
 identify them



back
                                                       31

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Trends in the World and Israeli Green Data Centers (2008)

  • 1. Trends in the World and Israeli Green Data Centers (2008) Shahar Geiger Maor VP & Senior Analyst shahar@stki.info
  • 2. The Data Center’s Situation Greater need for computing resources More racks and more servers Typical DC has annual energy costs per square foot 15-40 floor space is running out Your Text here Your Text here times that of typical office Servers are heating up buildings More cooling is needed Operational costs are soaring and more pollution is emitted 2 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  • 3. STKI Survey 2008: Newrefurbish Data Center will be built within next 2 years? No Opinion 3% Agree 54% Your Text here Your Text here Disagree 43% 3 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  • 4. The Data Center’s Situation -Key Figures Data Center Power Usage Allocations Lighting 2% UPS Your Text here 18% Your Text here Hardware Electricity Cooling 30% 50% Source: Computer Economics 4 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  • 5. Electricity Use by End Use (USA) 2000-2006 Your Text here Your Text here (Source: EPA) 5 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  • 6. Electricity Use Trends -ASHRAE Your Text here Your Text here 6 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  • 7. AFCON Predictions (2006)  By 2010, more than half of all data centers will have to relocate to new facilities or outsource some applications  Over the next five years power failures and limits on power availability will halt data center operations at more than 90% of all companies  By 2010, Text here 70% of all data centers will utilize some Your nearly Your Text here form of grid computing or other virtual processing  Within the next five years, 1/4 of all data centers will experience a business disruption serious enough to affect the entire company’s ability to continue business-as-usual 7
  • 8. Metrics (by The Green Grid) Power Usage Effectiveness (PUE): PUE = Total Facility Power ÷ IT Equipment Power and its reciprocal, the DCiE is defined as: DCiE = 1÷ Text here = (IT Equipment Power ÷ Total Facility Your PUE Your Text here Power) x 100% Average DC: PUE = 2.0-3.0 Best practice DC = 1.3-1.6 State of Art DC = 1.2 8
  • 9. EPA Report to Congress Your Text here Your Text here 9
  • 10. SVLG Demonstration Your Text here Your Text here 10
  • 11. Combinations of IT and Site Data Center Types Your Text here Your Text here 11
  • 12. SVLG Demonstration vs. EPA Estimates Your Text here Your Text here 12
  • 13. The Data Center’s Situation: Practical Solutions Assessments and Thermal Modeling Green servers and storage devices Advanced cooling methods Your Text here Your Text here Data Center arrangements (e.g.: Hot Aisles/Cold Aisles) Virtualization, Consolidation 13 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  • 14. Practical Solutions for the Data Center: Thermal Modeling •Locate Hot Spots •Recommend new policy Your Text here Your Text here 14 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  • 15. The Data Center’s Situation: Practical Solutions Assessments and Thermal Modeling Green servers and storage devices Advanced cooling methods Your Text here Your Text here Data Center arrangements (e.g.: Hot Aisles/Cold Aisles) Virtualization, Consolidation 15 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  • 16. Energy Star: EPA Report to Congress  What is it?  Other alternatives  SPEC (Standard Performance Evaluation Corporation) Your Text here Your Text here  EPEAT (Electronic Product Environmental Assessment Tool), RoHS, EcoLabel  Encouraging energy efficiency by vendors 16 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  • 17. Energy Calculations: Power cost Rack -Fully Power Including per hour Configured Cost per cooling costs (0.45 (kW) Year (1:1) ₪/kWh) Typical Blade #1 7U High Text here 16.2 KW 7.3 ₪ 63,948 ₪ 127,896 ₪ Your Your Text here Typical Blade #2 7U High 14.7 KW 6.6 ₪ 57,816 ₪ 115,632 ₪ Typical Blade #3 3U High 14.2 KW 6.4 ₪ 56,064 ₪ 112,128 ₪ Typical Blade #4 3U High 11.16 KW 5₪ 43,800 ₪ 87,600 ₪ 17 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  • 18. The Data Center’s Situation: Practical Solutions Assessments and Thermal Modeling Green servers and storage devices Advanced cooling methods Your Text here Your Text here Data Center arrangements (e.g.: Hot Aisles/Cold Aisles) Virtualization, Consolidation 18 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  • 19. Practical Solutions for the Data Center: Advanced cooling methods Routine Checkup: Clean Raised floor Utilize proper spacing of cold/hot aisles Limit maximum cooling unit throw Seal all cable cutouts in the raised floor Your Text here Your Text here Upgrading: Rack Cooling • Air Cooling • Liquid Cooling Closer cooling systems -higher average temp. possible 19 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  • 20. The Data Center’s Situation: Practical Solutions Assessments and Thermal Modeling Green servers and storage devices Advanced cooling methods Your Text here Your Text here Data Center arrangements (e.g.: Hot Aisles/Cold Aisles) Virtualization, Consolidation 20 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  • 21. Practical Solutions for the Data Center: Consolidation by organization size % of reported positive ROI IT spending per user at organizations with single data % of Consolidation same as centers to those with multiple budget data centers 90% 80% $8,000 70% Your Text here Your Text here 60% $7,000 Small 50% Small Medium 40% Medium Large 30% Large $6,000 20% 10% $5,000 0% Multi DC Single DC ROI TCO Source: Computer Economics 2007 21 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  • 22. STKI Survey 2008: Four best ways to cut IT operational costs: 70% 60% 50% 40% Your Text here Your Text here 30% 20% 10% 0% Negotiate better Consolidation of Standartization of Group Purchasing prices from servers, storage technologies vendors and desktops 22 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  • 23. Energy Saving –World Trends Your Text here Your Text here Source: SearchDataCenter.com 2007 23 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  • 24. Renewable Energy –World Trends Your Text here Your Text here 24 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  • 25. Renewable Energy –World Trends Your Text here Your Text here 25 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  • 26. Renewable Energy –World Trends Denmark: 20% of total energy use is from wind turbines Iceland: 50% of total energy use is from geothermal sources Israel: 3% of total energy use is from solar energy (water heating) Your Text here Your Text here Brazil: fuels 50% of its vehicles using bio-ethanol 26 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  • 27. Thermal Energy Storage Extra-Pak Ice Coils are used in thermal energy storage for buildings 30,000 square feet or larger, industrial process cooling, and data centers The design and layout of the elliptical, galvanized steel coils increase the amount of ice that can be stored in a given area here Your Text Your Text here Low temperature cooling water (1°C/34°F) supplied to an existing building loop can add 20% more cooling capacity 27 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  • 28. Thermal Energy Storage -Projects Matam –Haifa (55,000 m2): Design –IES, investment: 1$M, estimated savings: 150,000$ year  Israel Building –Carmiel (20,000 m2): Design –Articom, investment: 680,000 ₪, estimated savings: 39,000 ₪ a year Your Text here Your Text here Most common in office and public buildings No activity in Israeli IT –few pilots so far. Drawbacks: • Lack of experienced support • Not reliable enough 28 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  • 29. Shahar Geiger Maor VP & Senior Analyst shahar@stki.info
  • 30. EPEAT program EPEAT evaluates electronic products in relation to 51 total environmental criteria, identified in the Criteria Table below and contained in IEEE 1680 -– 23 required criteria and 28 optional criteria Your Text here Your Text here Meets all 23 required criteria Meets all 23 required criteria plus at least 50% of the optional criteria Meets all 23 required criteria plus at least 75% of the optional criteria back 30
  • 31. RoHS Directive and Eco-Label The RoHS Directive stands for quot;the restriction of the use of certain hazardous substances in electrical and electronic equipment“ Eco-Label: a voluntary scheme designed to encourage businesses to market products and services Text hereare Your Text here Your that kinder to the environment and for European consumers - including public and private purchasers - to easily identify them back 31