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Consumer Behavior
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What influences consumer behavior
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Consumer Behavior
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What Influences Consumer
Behavior……?
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Social Factor Family
Roles & Statuses Reference groups SOCIAL FACTORS
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Personal Factors :-
Lifestyle Occupation & economic circumstances Personality & self - concept Age & stage In the life cycle PERSONAL FACTORS
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Psychological Factors :-
Psychological factors Motivation Perception Learning Beliefs & Attitudes
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