The document compares Domino's Pizza and Pizza Hut in India. It provides details on their growth, strengths, weaknesses and customer preferences based on a survey. Domino's has over 300 stores compared to Pizza Hut's 142 stores. However, the survey found that customers prefer Pizza Hut for quality of food and ambience, while finding Domino's to be more affordable and providing better offers and customer service. Both chains offer opportunities for expansion in India's growing fast food market.

2. FAST FOOD INDUSTRY IN INDIA
• Fast food is one of the world’s largest fast
growing industry types. India’s fast food industry
is growing is growing by 40%.
• Because of the availability of raw material for fast
food, global chains are flooding into the country.
• The growth in nuclear families, particularly in
urban India, exposure to global media and
western cuisine has had quite an impact on
eating out trends.

3. SOME MAJOR
CONTENDERS IN
FAST FOOD
INDUSTRY

5. DOMINOS
VS.
PIZZA HUT

6. • It entered India in June 1996.
• By January 2001, Pizza Hut had 19 outlets
across India.
• Presently it has 142 outlets in 32 cities in
India.
• Pizza Hut is one of the world’s largest pizza
chains with over 12,500 restaurants across 91
countries.
• It employees more than 300,00 people.

7. • Today Domino’s Pizza in India has grown into a
countrywide network of more than 300 stores
with a team of over 9000 people.
• Domino’s believes strongly in the strategy of
“think local and act regional.”
It entered India in 1996 through a franchise
agreement with VamBhartia Corp.
It had quite a speedy growth (1 outlet in 1996 and 101
in 2001).
Emphasis on home delivery.

8. SUCCESS FACTORS:
• Offering value food
• Moving beyond metros
• Developing the local supply chain
• Good ambience
• Offering more than the international menu
• Aggressive marketing and tie-ups with local
and popular brands.

9. SUCCESS FACTORS
Door step services. Low pricing
Customer satisfaction Great offers

10. ANALYSIS: STRENGTH
PIZZA HUT
• Strong brand image
• Unmatchable quality
and variety
• Hygiene
• Excellent quality
• Customer satisfaction
DOMINO’S PIZZA
• More outlets even in
smaller towns.
• Less than 30 mins home
delivery.
• Low price
• Excellent offers
• Customer satisfaction
• Quick service at outlets

11. ANALYSIS:WEAKNESS
PIZZA HUT
• Inadequate
advertisements.
• Inadequacy of outlets.
• High prices
• Lack of parking facilities
at outlets.
DOMINO’S PIZZA
• Lack of variety
• Outlets lack space
• Ambience not up to
mark
• No special option for
birthday parties and
corporate lunches.

13. HOW OFTEN DO YOU VISIT PIZZA HUT
OR DOMINOS?

14. WEEKLY
OCASSIONALY
MONTHLY
HOW OFTEN DO YOU VISIT PIZZA HUT
OR DOMINOS?

15. WHICH JOINT DO YOU PREFER MORE
ACCESIBLE FROM YOUR HOME OR WORK
PLACE?

16. 0
5
10
15
20
25
30
35
40
45
DOMINOS PIZZAHUT
41
19
NOOFVOTES
WHICH JOINT DO YOU PREFER MORE
ACCESIBLE FROM YOUR HOME OR WORK
PLACE?

17. DOMINOS VS PIZZA HUT
1 0

18. WHICH AMBIENCE IS MORE
COMFORTABLE AND LIVELY?

19. 0
5
10
15
20
25
30
35
DOMINOS PIZZAHUT
28
32
NOOFVOTES
WHICH AMBIENCE IS MORE
COMFORTABLE AND LIVELY?

20. DOMINOS VS PIZZA HUT
1 1

21. WHERE DO YOU THINK IS THE STAFF
MORE FRIENDLY AND CO-OPERATIVE?

22. 0
5
10
15
20
25
30
35
DOMINOS PIZZAHUT
29 31
NOOFVOTES
WHERE DO YOU THINK IS THE STAFF
MORE FRIENDLY AND CO-OPERATIVE?

23. DOMINOS VS PIZZA HUT
1 2

24. WHICH JOINT DO YOU FIND MORE
CROWDS DURING THE WEEKENDS?

25. 0
5
10
15
20
25
30
35
40
DOMINOS PIZZAHUT
36
24
NOOFVOTES
WHICH JOINT DO YOU FIND MORE
CROWDS DURING THE WEEKENDS?

26. DOMINOS VS PIZZA HUT
2 2

27. WHERE DO YOU FIND A WIDE RANGE
OF VARITIES IN THE MENU?

28. 0
5
10
15
20
25
30
DOMINOS PIZZAHUT
30 30
NOOFVOTES
WHERE DO YOU FIND A WIDE RANGE
OF VARITIES IN THE MENU?

29. DOMINOS VS PIZZA HUT
3 3

30. WHICH JOINT’S CUSTOMER SERVICE
YOU PREFER IS BETTER?

31. 0
5
10
15
20
25
30
35
DOMINOS PIZZAHUT
34
26
NOOFVOTES
WHICH JOINT’S CUSTOMER SERVICE
YOU PREFER IS BETTER?

32. DOMINOS VS PIZZA HUT
4 3

33. WHOSE RATES DO YOU FIND MORE
AFFORDABLE?

34. 0
5
10
15
20
25
30
35
40
DOMINOS PIZZAHUT
39
21
NOOFVOTES
WHOSE RATES DO YOU FIND MORE AFFORDABLE?

35. DOMINOS VS PIZZA HUT
5 3

36. WHO DO YOU THINK PROVIDES
BETTER OFFERS?

37. 30
0 0 0
30
0 00
5
10
15
20
25
30
35
DOMINOS PIZZAHUT
NOOFVOTES
WHO DO YOU THINK PROVIDES
BETTER OFFERS?

38. DOMINOS VS PIZZA HUT
6 4

39. WHERE DO YOU FIND BETTER
QUALITY OF FOOD?

40. 0
5
10
15
20
25
30
35
DOMINOS PIZZAHUT
35
25
NOOFVOTES
WHERE DO YOU FIND BETTER
QUALITY OF FOOD?

41. DOMINOS VS PIZZA HUT
7 4

42. WHOSE HOME DELIVERY SERVICES
ARE BETTER?

43. 20
40
VOTES
PIZZA HUT
DOMINOS
WHOSE HOME DELIVERY SERVICES
ARE BETTER?

45. DOMINOS VS PIZZA HUT
8 4

47. WHICH JOINT IS MORE HYGENIC?

48. DOMINOS
PIZZAHUT
0
5
10
15
20
25
30
35
31
29
WHICH JOINT IS MORE HYGENIC?

49. DOMINOS VS PIZZA HUT
9 4

51. THROUGH WHICH MEDIA ARE YOU
GETTING INFORMATION ABOUT PIZZA
HUT?

52. THROUGH WHICH MEDIA ARE YOU
GETTING INFORMATION ABOUT PIZZA
HUT?
TV
PHAMPHLETS
BILL BOARDS
NEWSPAPERS

53. THROUGH WHICH MEDIA ARE YOU
GETTING INFORMATION ABOUT
DOMINOS?

54. THROUGH WHICH MEDIA ARE YOU
GETTING INFORMATION ABOUT PIZZA
HUT?
TV
PHAMPHLETS
BILL BOARDS
NEWSPAPERS

55. ANALYSIS: OPPORTUNITIES
PIZZA HUT
• With growing fast food market- scope for
expansion.
• Introduce more offers.

56. ANALYSIS: OPPORTUNITIES
DOMINO’S PIZZA
• With growing fast food industry- scope for expansion.
• Introduce more variety
• Bigger outlets
• Introduce take away counters.

57. ANALYSIS:THREATS
PIZZA HUT
• No takeaway counters for pizzas.
• Low price points of competitors.

58. ANALYSIS:THREATS
DOMINO’S PIZZA
• Better quality and variety of competitors.
• No take away counters for pizzas

59. Suggestions for dominos

60. SUGGESTIONS FOR DOMINOS
VARIETY
AMBIENCE
MARKETING
INCREASE IN SITTING
CAPACITY
QUALITY OF CHEESE
BETTER OFFERS
WASHROOMS

61. SUGGESTIONS FOR PIZZA HUT

62. SUGGESTIONS FOR PIZZA HUT
COST
LOCATION
WASHROOMS
DELIVERY
ADVERTISEMENT
BETTER OFFERS