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Content strategy: TSG webinar

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Shai Coggins
Shai Coggins

Slide deck for a "closed" webinar on content strategy for TechSoup Global content group.

BusinessTechnologie
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Content Strategy ,[object Object],Presented by: Shai Coggins Manager, Communications & Web Content Connecting Up - http://connectingup.org/
Main Areas ,[object Object],[object Object],[object Object],[object Object]
Content Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tasks ,[object Object],[object Object],[object Object],[object Object]
Key area: Resource allocation Resource allocation ,[object Object]
How we got here ,[object Object],[object Object],[object Object]
Some key metrics for content ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object]
General Questions for Discussion ,[object Object],[object Object],[object Object]

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